NASCAR Sprint Cup Series
The NASCAR Sprint Cup Series is the highest-profile series in the NASCAR family and one of the premier sports properties in the world. Representing racing at its best, the series is the No. 2-rated regular-season sport on television and features 36 points events at 22 different tracks across the country. NASCAR overall is the No. 1 spectator sport in the U.S., comprising 17 of the 20 highest-attended sporting events.
3 THINGS TO KNOW
1. Number 2 sport on broadcast television
2. Number 1 sport in terms of consumer product brand loyalty
3. More Fortune 500 companies (currently more than 100) rely on NASCAR to build their brands than any other sport
AVERAGE FAN PROFILE
Average Fan Age: 37
Income: normal indexes
Education: normal indexes
STRATEGIC MEDIA PARTNERS
ABC, ESPN, FOX, TNT
LEADING SPONSORS
Crown Royal, DIRECTV, DuPont, Home Depot, IRWIN Industrial Tools, Red Bull, SUBWAY® Restaurants, Target and UPS
TOP MANUFACTURERS
Chevrolet, Dodge, Ford and Toyota
TOP 5 DRIVERS
Jimmie Johnson
Jeff Gordon
Tony Stewart
Dale Earnhardt Jr.
Carl Edwards
AVERAGE ATTENDANCE
125,000
2010 EVENT SCHEDULE
February 6 - Daytona Beach, Florida
February 11 - Daytona Beach, Florida
February 14 - Daytona Beach, Florida
February 21 - Fontana, California
February 28 - Las Vegas, Nevada
March 7 - Atlanta, Georgia
March 21 - Bristol, Tennessee
March 28 - Martinsville, Virginia
April 10 - Phoenix, Arizona
April 18 - Fort Worth, Texas
April 25 - Talladega, Alabama
May 1 - Richmond, Virginia
May 8 - Darlington, South Carolina
May 16 - Dover, Delaware
May 22 - Charlotte, North Carolina
May 30 - Charlotte, North Carolina
June 6 - Pocono, Pennsylvania
June 13 - Brooklyn, Michigan
June 20 - Sonoma, California
June 27 - Loudon, New Hampshire
July 3 - Daytona Beach, Florida
July 10 - Chicago, Illinois
July 25 - Indianapolis, Indiana
August 1 - Pocono, Pennsylvania
August 8 - Watkins Glen, New York
August 15 - Brooklyn, Michigan
August 21 - Bristol, Tennessee
September 5 - Atlanta, Georgia
September 11 - Richmond, Virginia
September 19 - Loudon, New Hampshire
September 26 - Dover, Delaware
October 3 - Kansas City, Kansas
October 10 - Fontana, California
October 16 - Charlotte, North Carolina
October 24 - Martinsville, Virginia
October 31 - Talladega, Alabama
November 7 - Fort Worth, Texas
November 14 - Phoenix, Arizona
November 21 - Homestead, Florida
