World Rally Championship (WRC)
The World Rally championship (WRC) has always been one of the most demanding and challenging motorsports competitions on the planet. But in recent years, the WRC has undergone a revolution. Thanks to technological improvements in TV and network coverage, the sport is raising its profile and is attracting the attention of a greater dedicated worldwide audience. Drivers do battle in some of the harshest environments in the world. But because the events take place in 12 countries globally, the millions of fans that turn out to support their favorite teams are increasing all the time.
3 THINGS TO KNOW
1. Passionate niche fan base
2. Mass reach predominantly via news or feature programming (3 day events difficult to broadcast live)
3. Brand persona endemic to endurance and physical perseverance
AVERAGE FAN PROFILE
Average Fan Age: 35
Income: normal indexes
Education: normal indexes
STRATEGIC MEDIA PARTNERS
Terrestrial
LEADING SPONSORS
BP, Castrol, Red Bull and Total
TOP MANUFACTURERS
Citroen, Ford, Subaru and Suzuki
TOP 5 DRIVERS
Sebastien Loeb
Mikko Hirvonen
Dani Sordo
Jari-Matti Latvala
Peter Solberg
AVERAGE ATTENDANCE
170,000
2010 EVENT SCHEDULE
February 14 - Swedish Rally
March 7 - Rally Mexico
April 3 - Jordan Rally
April 18 - Rally of Turkey
May 9 - Rally New Zealand
May 30 - Rally de Portugal
July 11 - Rally Bulgaria
August 1 - Rally Finland
August 22 - German Rally
September 12 - Rally Japan
October 3 - Rally de France
October 24 - Rally de España
November 14 - Rally Great Britain
