Top Motorsports Agency Enters Consultancy Role For New FIA GT1 World Championship
London (February 22, 2010) - The SRO Motorsports Group (SRO) has announced that they have appointed Just Marketing International (JMI), the world's leading motorsports-exclusive agency, to serve as its commercial consultant, for the soon-to-launch FIA GT1 World Championship.
The agreement calls for JMI to support SRO on a full-service basis including prospect targeting, market research and intelligence, presentations, creative ideation, Customer Relationship Management (CRM) and targeted VIP events. The brief will further cover the established FIA GT2 and FIA GT3 European Championships.
JMI works in every major motorsports series worldwide and now sets its sights on enhancing the marketplace position of the SRO-promoted FIA GT1 World Championship, which will become a fully accredited world championship series alongside Formula 1, the World Rally Championship, and the World Touring Car Championship.
"JMI has brought more new companies into motorsports than any other agency over the past 10 years," observed Stephane Ratel, founder and CEO of SRO Motorsports Group. "We are extremely confident in the success of the new FIA GT1 World Championship and confident that through assistance from JMI we can enhance its visibility as one of the world's greatest motorsports series. We firmly believe that, together with the FIA GT2 and GT3 European Championships, the FIA GT1 World events are an enormously viable property and one that has the potential for huge commercial growth."
Iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati, and Nissan will feature in the FIA GT1 World Championship
"The FIA GT1 World Championship is a jewel among all professional racing series, regardless of continent," said Zak Brown, Founder and CEO of JMI. "The collaboration between JMI and SRO is expected to accelerate the FIA GT1 World Championship to a much higher level of fan and sponsor engagement. We are particularly confident in the success of the championship and look forward to creating an even higher level of awareness."
The 2010 FIA GT1 World Championship commences April 17 at the Yas Marina Circuit in Abu Dhabi.
About the FIA GT1 World Championship
The FIA GT1 World Championship is only the fourth fully FIA-sanctioned world motorsport series alongside Formula One, the World Rally Championship, and the World Touring Car Championship
The GT1 season starts at the futuristic Yas Marina circuit in Abu Dhabi and then visits some of Europe's classic grand prix circuits including Silverstone, Spa Francorchamps, and Nurburgring and also includes a street race in Durban, South Africa. The season concludes with two South American rounds in Interlagos, Brazil and the spectacular San Luis, Argentina.
About SRO Motorsports Group
SRO Motorsports Group specialises in the promotion and organisation of motorsport series. Although primarily concerned with GT racing, whose revival in the 1990's SRO was inextricably linked, SRO also promotes multi-platform events, such as the FFSA Super Série and the British F3-GT Series. SRO has offices in London, Paris, and Germany, as well as a partnership in Latin America.
SRO promotes nine championships and series, including the FIA GT1 World Championship, the FIA GT2 and FIA GT3 European Championships, the GT4 European Cup, the FFSA French GT Championship, the British GT Championship, the British F3 International Series, the ADAC GT Masters, and the GT 90's Revival Series. SRO is also a partner in the Le Mans Series and the Brazilian GT3 Championship and has franchise agreements with the Belcar and the Dutch GT4 Championship.
SRO is chaired by Stephane Ratel, working with a growing team of full-time staff and freelancers worldwide, and with the support of the FIA and numerous other national sporting authorities and sanctioning bodies.
About JMI
JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative, customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business.
JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages more than $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others.
JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Izod IndyCar Series, Grand-Am, NHRA, FIA GT1 World Championship, and the American Le Mans Series.
For further information:
Matt Steel - msteel@justmarketing.com
Direct line: +44 (0) 207 590 5860
Mobile: +44 (0) 7525 905 810
www.justmarketing.com