JMI in the News

NASCAR's Justin Johnson to Become Just Marketing International's CMO

ZIONSVILLE, IN - (December 13, 2006) - Justin Johnson, NASCAR's Managing Director of Partnership Marketing, will join Just Marketing International (JMI) as its Chief Marketing Officer beginning January 2, 2007, it was announced today.

Presently based in NASCAR's New York City corporate marketing office, Johnson will depart after three years to relocate to JMI's global headquarters in Zionsville, IN.  As part of JMI, Johnson will collaborate with clients and further enhance a management team that has already moved the agency to a position of industry leadership over the last several years.

"The opportunity to add someone of the caliber of Justin Johnson to our company was an opportunity not to be missed," said Just Marketing International President and CEO, Zak Brown. "In addition to helping further drive our business, we anticipate that Justin's substantial industry relationships and in-depth knowledge of the motorsports space will be of enormous strategic value to our company and our clients."

While at NASCAR, Johnson was accountable for leading a team of over 20 staff in retaining and building relationships with the league's Official and Promotional partners. NASCAR has the most Fortune 500 partners of any professional sport.  Prior to his motorsports career, Johnson was the Vice President of Corporate Sales for Major League Baseball. In his early career he built a foundation of business based on field sales assignments with major FMCG Corporations.

"The acquisition of Justin Johnson by Just Marketing International reinforces our ongoing commitment to invest in the best quality personnel and resources to deliver results for our clients," said Brown. "Over time, we have built an All-Star team of professionals allowing us to put an enormous amount of experience and talent against any project."

"I've witnessed and have been enormously impressed by the steady evolution of JMI as a global leader in motorsports marketing," said Johnson. "Zak Brown has the vision and energy to take his company to even greater sustainable heights, and it's an honor to play a role in that transformation."

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut®, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

JMI to Support Ford Motor Company's Motorsports World Championship Team

Ford of Europe Looks to Just Marketing International to Leverage World Rally Championship Program

ZIONSVILLE, IN - (December 8, 2006) - Just Marketing International will help Ford of Europe leverage its World Rally Championship (WRC) program, its title-winning program that claimed this year's FIA WRC Manufacturers' Championship*.

Ford of Europe has been involved in the WRC since the championship racing began in 1973. The FIA WRC is considered one of the most demanding and extreme forms of racing, with worldwide competitions taking place in three-day increments in a variety of climates and terrains. Since its initiation in rallying, Ford has won 58 rallies. Just Marketing International will specifically focus on the Ford WRC program and align suitable corporate partners with the BP-Ford World Rally Team.

Ford's 2006 victory represents its first championship in 27 years. The pinnacle of achievement for Ford of Europe, and motorsport department, Ford TeamRS, followed a winning season with eight victories.

JMI will represent Ford TeamRS' commercial interests and increase the overall exposure of Ford's international motorsports program. Exclusively leveraging Ford's initiatives in international markets, JMI will seek beneficial partners appropriate for the increasingly popular series.

"Ford has always been a worldwide motorsports leader and we are honored to have the opportunity to work alongside them through such a high-profile and successful racing program," said Zak Brown, president and CEO, Just Marketing International.  "This will not be the first time Just Marketing International and Ford have collaborated, and we are delighted to continue the association."

"With an 11-month racing season spanning 16 counties, it's important for Ford to work with a partner who understands the unique WRC market and the nuances of international motorsports," said Ford of Europe Team RS Director, Jost Capito. "With their exclusive global motorsports experience, we are confident in tasking Just Marketing International with increasing Ford's global exposure."

The 2006 championship driver duo was comprised of Finnish double-champion, Marcus Grönholm, and co-driver Timo Rautiainen, as well as Mikko Hirvonen, and co-driver Jarmo Lehtinen both competing in the Ford Focus RS WRC 06. The Ford BP Team secured the manufacturers' title in its first year of running with the all-new WRC car.

About Ford

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ingersoll Rand, DIRECTV, Crown Royal, ESPN/ABC Sports, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Matco Tools, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Time Inc., Brut, Stonebridge Life and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, World Rally Championship, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

DIRECTV Produces a World's First; Ushers in New Era of NASCAR Viewing

DIRECTV PRODUCES A WORLD'S FIRST; USHERS IN NEW ERA OF NASCAR VIEWING WITH INNOVATIVE HOTPASS SERVICE TO DEBUT AT 2007 DAYTONA 500

NASCAR HOTPASS™, Exclusively on DIRECTV, Brings Fans Into the Cars and Pits of Top Drivers and Racing Teams, Capturing the Drama and Decisions That Make or Break NASCAR Races

EL SEGUNDO, Calif. & NEW YORK--(BUSINESS WIRE)--Dec. 7, 2006 - Setting another new benchmark in TV sports programming, DIRECTV will produce a world's first for NASCAR fans by taking them deep inside America's fastest-growing spectator sport, allowing them to ride shotgun with their favorite drivers, through a new television service - NASCAR HOTPASS™ only on DIRECTV. DIRECTV and NASCAR signed a three-year deal to offer the service exclusively to DIRECTV customers.

Each week during the 2007 NASCAR NEXTEL Cup Series, NASCAR HOTPASS™, only on DIRECTV, will put race fans behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams, by offering five fully-produced channels allowing fans to follow five different drivers from the green to the checkered flag during every race. Each of the five dedicated driver channels will offer multiple camera angles, real-time statistics, in-car audio communication and a dedicated announcer team. The new HOTPASS service, combined with race day telecasts and nascar.com coverage, will give fans the most comprehensive and powerful NASCAR experience possible.

While the NASCAR viewing experience to date has focused predominately on the race and the ongoing battles taking place on the track between teams, the new DIRECTV service will bring to life the drama that exists within each racing team as they execute the decisions that make or break a race. Much like in football where the play-by-play decisions of coaches provide drama for the millions of "armchair" quarterbacks as they predict and analyze what the team will do next, such is the case with NASCAR HOTPASS only on DIRECTV™ as fans are privy to the dialogue and strategy involved in every critical move.

"NASCAR fans are the most passionate and committed fans in all sports," said David Hill, president, DIRECTV Entertainment. "Their depth of knowledge of what it takes to win is matched only by their commitment to their favorite driver. We're giving the fans of five drivers a race, the chance to live the entire race sitting next to their favorite driver. They'll hear driver conversations with the spotter and crew chief, they'll hear and experience every decision, and watch every move they make--right or wrong. For NASCAR fans, this is the ultimate thrill ride. Like the crew chief, they'll know where the driver stands in the field because both the network broadcast and the driver cameras will be on the same screen. It's a whole new way of looking at NASCAR."

"NASCAR is always breaking ground in presenting new ways for our fans to become fully immersed in the NASCAR experience. DIRECTV is a company consistently on the leading edge of sports television innovations, so this was a perfect fit," said Dick Glover, vice president of Broadcasting and New Media, NASCAR. "We're thrilled to have DIRECTV as the exclusive distributor of this exciting new programming service and are confident that together we will make NASCAR HOTPASS™ a must-have for every race fan. Research shows that products like this increase both the number of people watching a race and the time they spend viewing."

A team comprised of 70 professionals with sports' broadcast experience will bring DIRECTV's exclusive NASCAR HOTPASS(TM) to life each week and will offer fans the following features for the 2007 NASCAR NEXTEL Cup Season:

  
  • Five dedicated driver channels, each channel dedicated to broadcasting one NASCAR driver throughout the race
  • Multiple screens on each driver channel devoted to the following:
    • Live national broadcast of the race
    • Drivers point-of-view camera looking out of the front windshield, with select telemetry readings
    • Additional camera angles including an overhead cam, pit box cam and corner cams
    • Live audio of the two-way communications between the driver, crew chief and spotter
    • Dedicated announcers for each driver channel
    • Real time statistics

DIRECTV customers can purchase NASCAR HOTPASS only on DIRECTV™ beginning Dec. 13. The full-season price of the package is $99, but customers can take advantage of an Early Bird offer by purchasing the package between Dec. 13 and Jan. 31, 2007 for $79. The exclusive service is also available on a pay-per-week basis for $29.99. More information is available on www.directv.com/hotpass.

In 1994, DIRECTV broke new ground in televised sports by partnering with the NFL to launch the exclusive NFL SUNDAY TICKET™ service. NFL SUNDAY TICKET™ and subsequent sports programming packages with Major League Baseball, the NHL, NBA and NCAA among other leagues have firmly established DIRECTV as the leader in specialized sports programming. DIRECTV has continued to utilize sports to drive the evolution of advanced television services, most recently with the exclusive 2006 US OPEN INTERACTIVE service and the NFL SUNDAY TICKET SUPERFAN service, an optional interactive tier for NFL SUNDAY TICKET customers that launched in 2005. It's fitting that this year DIRECTV continues its leadership in specialized and interactive sports programming bringing it to NASCAR, the number-two ranked sport in terms of national television ratings, trailing only the NFL.

DIRECTV is an official sponsor of NASCAR and an official sponsor of Richard Childress Racing (RCR) and the # 07 car.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the No. 2-rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.

Just Marketing Expands with Charlotte Office

CHARLOTTE, NC - (December 6, 2006) - Just Marketing International recently expanded into the heart of NASCAR, launching a Charlotte-based office at Lowe's Motor Speedway.

Its third office, Just Marketing International is headquartered in Zionsville, IN, a suburb of Indianapolis. Additionally, JMI activates motorsports marketing programs out of its United Kingdom office at the Silverstone Circuit, home of the British Grand Prix.

Todd Weller, JMI vice president of partnership marketing, will manage the Charlotte office of Just Marketing International. Formerly the vice president of business development for Sprint Nextel, Weller is native to the North Carolina motorsports community.

As the hub of the NASCAR industry, 82 percent of NASCAR NEXTEL Cup teams are based in Charlotte. Additionally, 72 percent of Busch Series teams and 55 percent of Craftsman Truck teams call Charlotte home. According to NASCAR, the estimated economic impact of the statewide commerce is currently projected to be $5 billion.

"Extending Just Marketing International's services to Charlotte is a natural fit for our business," said Zak Brown, president and CEO, Just Marketing International. "Charlotte is central to motorsports, and we will better serve our clients by being in the center of the industry's activity."

Charlotte is also the home to the pending NASCAR Hall of Fame, which will open upon completion in the next several years.

About Lowe's Motor Speedway

Lowe's Motor Speedway is a superspeedway in Concord, North Carolina, several miles north of Charlotte. It features a 1.5-mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. Constructed in 1959, it was the first speedway to host nighttime racing in 1992 and to offer year-round residences in 1984 with 52 condominiums now available over turn one. The speedway is not only owned by Speedway Motorsports, Inc., but also serves as their main facility. Lowe's Motor Speedway is considered the center of NASCAR, with 90% of NASCAR teams being based within 50 miles. The first track with a corporate sponsor, Lowe's Motor Speedway played host for three NASCAR events for the 2006 season. The track is home to the non-points and all-out dash for cash race known as The NEXTEL All-Star Challenge.

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Allied Steel Buildings Enlists Just Marketing International for Motorsports Management

ZIONSVILLE, I - (November 12, 2006) - Just Marketing International (JMI) will lead the management and fulfillment of Allied Steel Buildings and its motorsports programs, and will serve as its motorsports agency of record, it was announced today.

Allied Steel is one of the world's leading brands of pre-engineered steel buildings.  With team sponsorship within the NASCAR NEXTEL Cup Series since 2005, Allied Steel Buildings now looks to JMI to evolve and maximize its ongoing NASCAR-aligned programs.

In addition to offering custom building solutions through its NASCAR involvement, Allied Steel Buildings currently sponsorships Bill Davis Racing teams in the NASCAR NEXTEL Cup and Craftsman Truck Series as their Exclusive Steel Building provider.

Just Marketing International's sponsorship guidance will specifically focus on Allied Steel Building's core motorsports programming and development of business-to-business relationships within NASCAR, and produce integrated motorsports sales and activation.

"Though fairly new to the sport, Allied Steel Buildings has been successful in leveraging their NASCAR presence into new business opportunities," said Zak Brown, president and CEO, Just Marketing International.  "We appreciate the explosive growth in their business and are confident that their NASCAR sponsorships can be used to more powerfully market their outstanding products throughout North America."

Previously, the building company served as a part-time associate and primary sponsor of the No. 50 Arnold Motorsports car during the 2005 season. In 2006, Allied Steel Buildings engaged in sponsorship of the No. 22 Bill Davis Racing car driven by David Blaney. Allied Steel will continue to expand its NASCAR involvement in 2007.

"We are enthusiastic about the visibility and credibility we receive through our presence in NASCAR.  Our new relationship with Just Marketing International amplifies our optimism in toward maximizing the impact of our sponsorship investments," said Michael Lassner, president, Allied Steel Buildings.

About Allied Steel Buildings

Allied Steel Buildings is the leading, most trusted brand of Pre-Engineered Steel Buildings. Leaders in the 100-year-old industry, the Company provides the highest quality steel buildings along with the most stringent and cooperative service standards in the industry. Delivering building solutions worldwide, Allied Steel was considered one of the most "Innovative Companies" by Business Week. Allied Steel Buildings specialty industries include agricultural buildings, garage buildings, automotive buildings, office buildings, warehouse buildings, storage facilities, residential buildings and other diverse industry sectors.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Allied Steel, ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, SUBWAY® Restaurants, Matco Tools, GM Goodwrench, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Just Marketing International to Affiliate with Simmons Abramson Marketing

JUST MARKETING INTERNATIONAL TO AFFILIATE WITH SIMMONS ABRAMSON MARKETING, FUSING CELEBRITY, SPEED AND SPONSORSHIP FOR INDYCAR SERIES

HOLLYWOOD, CA – (October 19, 2006) - Hollywood-based Simmons Abramson Marketing announced on Wednesday a global affiliation with Just Marketing International, a leader in motorsports sponsorship and strategic partnerships. The two agencies will collaborate on a series of motorsports marketing initiatives with a specific emphasis on the IndyCar Series.

Simmons Abramson Marketing is owned by brand genius GENE SIMMONS, the man who helped turn a band - KISS - into a brand, and his partner Richard Abramson, veteran entertainment and finance leader.

Founded in 1995 by Zak Brown, professional race driver and motorsports marketing veteran, Just Marketing International is consistently recognized as a key liaison between corporate sponsors and the global motorsports industry itself, leveraging essential alliances to maximize marketing potential.  In its queue of clients, Just Marketing has already brought brand recognition in motorsports to Subway, Crown Royal, ESPN, DIRECTV, Brut and Jackson Hewitt among many others.

"The IndyCar Series is an undervalued sleeper," said Zak Brown, president and CEO, Just Marketing International. "IndyCar offers unbelievably close competition, plus excellent venues and consumer reach. And with the Indianapolis 500 as its marquee event, the series has much to offer at a comparatively affordable price."

Commissioned to amplify the branding and marketing efforts of the IndyCar Series in January 2006, Simmons Abramson Marketing created the "I am INDY" campaign, a tribute to the individual, the independent, and the incredible men and women behind the wheels and in the stands.

Simmons Abramson Marketing has played an integral role in the IndyCar Series and its marketing, business development, licensing, promotion and publicity.

The IndyCar Series offers the fastest, closest and most competitive racing in motorsports with an array of drivers from around the world. The IndyCar Series schedule is unique with one race in Japan and the core of its events in the United States, including the Indianapolis 500, the greatest spectacle in racing, which serves as the cornerstone of the series.

"Our first joint appearance at the recent ANA Conference in Orlando, showcased a terrific working relationship among the three of us," said Rich Abramson. "INDY will be the beneficiary of a new superpower in the promotion of Motorsports business relationships."

GENE SIMMONS has helped propel KISS into one of the premier bands in the history of Rock and Roll.  After 33 years, KISS is hotter than ever.  KISS has broken box office records set by the Beatles and Elvis and has raised the bar of the live concert experience. This year marks the introduction of KISS Fragrances, and the opening of the first of many KISS COFFEEHOUSES.

For 33 years, GENE SIMMONS has been considered the leading brand expert in music, helping to spearhead a merchandising empire for KISS that encompasses over 2,800 licenses and merchandising deals.  Simmons also has a hit cartoon show, MY DAD THE ROCK STAR on Nickelodeon and his own hit reality show, GENE SIMMONS FAMILY JEWELS on A&E.

Besides developing revolutionary finance techniques for the entertainment and real estate business RICHARD ABRAMSON may be best known for his management of PEE-WEE HERMAN including creation of a massive merchandising business as well as serving as the Producer of the Pee-wee movies, and the phenomenally successful PEE-WEE'S PLAYHOUSE, winner of 22 Emmy's, and currently enjoying renewed success nightly on the Cartoon Network's Adult Swim.

JUST MARKETING INTERNATIONAL and SIMMONS ABRAMSON made their united debut on October 5 at the Association of National Advertisers (ANA) meeting in Orlando.

John Griffin
Vice President, Public Relations
Indy Racing League
317/492-6559 - Office
317/523-9362 - Cell
JGriffin@indyracing.com

About Just Marketing International:

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, SUBWAY® Restaurants, Matco Tools, GM Goodwrench, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Zak Brown Co-Drives to Class Win at Britcar 24-hour Endurance Race

ZIONSVILLE, IN - (September 12, 2006) - Just Marketing International CEO, Zak Brown, and his teammates took home an impressive class win in the Britcar 24-hour endurance race in Silverstone, U.K. on September 10.

Returning to competition for the first time in over a year, Brown was part of a four-driver team racing a BMW M3 E46 GTR for the Moore International Motorsports (MIMS) team of Willie Moore. Brown co-drove with previous racing teammate and close friend, Richard Dean, along with Lawrence Tomlinson and David Cox. First in its class, the team finished a solid second-place overall in a 52-car field.

Brown and his teammates ran two-hour sessions, allowing changeovers and pit stops for refueling. With the exception of radio troubles and a brake problem late in the race, few difficulties occurred during the 24-hour competition. All drivers ran strong sessions despite the low-visibility caused by early morning fog and despite two unanticipated pit stops.

"What an awesome race," said Brown. "It felt great to get behind the wheel again despite a year away. A 24-hour race is physically and mentally draining, and our team persevered and delivered a win for Moore International Motorsports.  Richard (Dean) started the race and gave the car to me in first-place in class, I was just happy to be able to help keep it there."

Brown has previously raced professionally in the American Le Mans Series for sports cars and the single-seat, open-wheel competition in the Indy Lights and Formula Atlantic series. Teammates Dean and Tomlinson collaborated to help win the GT2 class at this year's 24-hour of Le Mans race in June.

"What a finish it was," said team owner Willie Moore. "Despite two unscheduled stops, the drivers worked so well together. I am really chuffed (delighted) and am ready to do it all again next year!"

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand, DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, Champ Car, World Rally Championship and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Just Marketing International to Manage Innovative Matco Tools Sponsorship

Distributor-driven 2007 program to feature David Powers Motorsports in NHRA Top Fuel category

ZIONSVILLE, IN - (September 6, 2006) - Just Marketing International (JMI) will help create and manage a new and dynamic sponsorship relationship with Matco Tools, it was announced today.

The long term association will begin with the start of the 2007 NHRA POWERade Drag Racing Series season; the program will feature Matco Tools primary sponsorship of a new David Powers Motorsports Top Fuel team as well as major associate billing on its current Top Fuel entry driven by Rod "Hot Rod" Fuller.

The team is owned by Houston businessman and veteran drag racer David Powers.  A former Top Fuel driver himself, he additionally presides over David Powers Homes, an award-winning homebuilding concern in the greater Houston area.  The Powers race team was founded in 2004 and is headquartered in suburban Indianapolis.

Award-winning crew chief Lee Beard, who has amassed a stellar record of race wins in both the Top Fuel and Funny Car categories, will oversee tuning of the new Matco Tools entry.

Just Marketing International will support both Matco Tools and David Powers Motorsports with comprehensive creative, strategic and at-track support.  In addition, JMI will assist in creating critical connectivity between Matco's expansive distributor base and the racing program.

"It's an honor to help launch such an important and high-profile relationship between Matco Tools and David Powers Motorsports," said Zak Brown, president and CEO, Just Marketing International. "As a leader in professional automotive equipment, Matco Tools is perfectly suited to NHRA.  In David Powers Motorsports they are paired with a young, hungry and extremely motivated race team partner."

The driver of the Matco Tools Top Fuel Dragster is currently unannounced, but is expected to be named shortly.

"It's our intention to give our distributors a new-look racing program offering them and their customers new and compelling reasons to create and maintain an allegiance to Matco Tools," said John Torok, Manager, Motorsports Marketing, Matco Tools, Inc.  "Given the success they create for their varied clients throughout motorsports, we're confident that Just Marketing International will deliver precisely the knowledge and level of execution this program deserves."

About MATCO Tools:

Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. Our product line now numbers more than 13,000 items. We also guarantee and service the equipment we sell. Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets. Matco began operation in 1946, and, since 1979, we have sold our products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Our franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Puerto Rico and Canada.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand, DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Zak Brown to Race at Silverstone

Just Marketing International CEO to Take Driver's Seat

ZIONSVILLE, IN - (August 31, 2006) - A year after competing in the Britcar 24-hour endurance race, Just Marketing International CEO, Zak Brown, will again return to the driver's seat for the European Endurance Racing Club's 24-hour Britcar race in Silverstone, U.K. September 8-10.

Joining previous racing teammate and close friend, Richard Dean, Brown will also team with co-drivers Lawrence Tomlinson and Dave Cox. With over 80 teams entered in the race, Brown's team will compete under Moore International Motorsports (MIMS) with a highly-modified BMW M3 E46 GTR.

Brown, the founder of the thriving motorsports marketing agency, remains passionate about his pastime of full-time professional racing.  While he remains exclusively devoted to JMI, Brown's temporary return to racing is a tribute to the profession that served as his entrepreneurial launch pad.

"Just Marketing International and our clients are always my first priority," said Brown. "I'm proud of JMI and the success of our clients. However, the vision for Just Marketing began when I was racing professionally, and I'm excited for this rare opportunity to revisit my passion and race with friends."

Brown has previously raced professionally in the American Le Mans Series for sports cars and the single-seat, open-wheel competition in the Indy Lights and Formula Atlantic series.

The Willie Moore Team will qualify on Friday, September 8 at the Silverstone Circuit in Northamptonshire and commence racing at 4 p.m. Saturday, September 9.  Led by Willie Moore, Brown and his teammates will share two-hour driving stints.

"A 24-hour race is somewhat of a lottery," team leader Moore said, "but our full intention is to go out and win." Earlier this year, co-drivers Dean and Tomlinson won the renowned Le Mans 24 Hours in the GT2 class with British GT champion Tom Kimber-Smith.

The upcoming endurance race will be Britain's second annual hosting of the 24-hour endurance race. Spectators can view the 24-hour race via the Web at: http://www.eerc.co.uk/24hrsite/.

JMI Recognized on INC. 500 for Fourth-Straight Year

ZIONSVILLE, IN - (August 24, 2006) - Just Marketing International has been named to the Inc. 500 for its fourth consecutive year. Placing #188 on the prestigious list, Just Marketing International has again solidified its place as an Inc. 500 member. Inc. magazine's annual list of America's Fastest-Growing Private Companies acknowledged JMI for its 626.4 percent growth over the past three years.

JMI was previously ranked #110 in 2005, #283 in 2004 and #409 in 2003, and was the first motorsports company to be recognized on the nationally researched list. Inc. magazine has assembled its highly-esteemed annual list since 1982 by calculating the three-year growth of private companies.

The segment credited Just Marketing International's success to the fact that "sports marketing is hot; NASCAR and Formula One are very hot; and former professional racer founder Zak Brown has the inside track with teams and drivers."

Since 1995, when Just Marketing International CEO Zak Brown completed his transition from a full-time professional racing career to establish his exclusive motorsports marketing company, JMI has expanded steadily as a full-service global agency. Today, JMI resides in a new Indianapolis-area headquarters and oversees the continuing success of its Silverstone, U.K. branch. The agency will shortly announce its establishment of an additional office in Charlotte, NC. Growing in direct relationship to the motorsports industry, JMI has also grown its capabilities and client base, with an increasingly high level of prominence in global motorsports from Formula One, NASCAR and major series.

"I'm pleased with our 2006 recognition on the Inc. 500 and proud of our placement for a fourth consecutive year," said Brown.  "The continued vitality of Just Marketing International is a direct result of an outstanding staff and the loyalty of dynamic clients."

Inc. magazine's 2006 Inc. 500 issue will be available on newsstands on Tuesday, August 29.  An online version of the list is currently available at www.inc.com/500.

WGI Announces NASCAR Nextel Cup Series Sponsor "AMD at the Glen"

Watkins Glen, NY (August 4, 2006) - Watkins Glen International President Craig Rust announced today that AMD (NYSE: AMD), a leading global provider of innovative microprocessor solutions, will become title sponsor of the 2006 NASCAR NEXTEL Cup Series event at Watkins Glen International. The race will be called "AMD at The Glen," and is scheduled to take the green flag at 1:35 pm on Sunday, August 13. The race will be broadcast on live on NBC.

"We are pleased to have a world-class technology leader like AMD as our NASCAR NEXTEL Cup Series title sponsor for this year's race," stated Rust. "We look forward to working with them this year as we celebrate 20 years of NASCAR NEXTEL Cup racing in New York State."

As the first Official Technology Partner of NASCAR, AMD helps NASCAR improve competition on the race track and enhance the safety of its participants. Earlier this season, AMD and NASCAR unveiled the new Mobile Technology Center (MTC), which houses NASCAR's timing and scoring system and travels to each NASCAR NEXTEL Cup race. The AMD powered command center provides NASCAR with the technology to officiate races with greater speed and accuracy.  More information on AMD's motorsports sponsorships can be found at www.amdmotorsports.com.

"As a new sponsor of NASCAR, we are privileged to align ourselves with this iconic racing institution," said Bill LaRosa, corporate vice president, North America and Global Accounts, AMD. "The Glen is more than a raceway; it's a community where generations of fans return year after year. It is known for its challenging turns, unforgettable finishes and AMD is proud to be included in such a rich racing heritage."

AMD, based in Sunnyvale, California, and the State of New York recently announced a non-binding letter of intent (LOI) for AMD to have the option to build a multi-billion dollar fabrication facility located in Luther Forest, New York, an Upstate New York neighbor of Watkins Glen. More information on that announcement can be found at www.amd.com.

One of New York State's largest weekend spectator sporting event returns August 10-13 with the NASCAR NEXTEL Cup Series taking center stage on Sunday in the much-anticipated AMD at The Glen.  The NASCAR Busch Series is back for a second straight year to compete in the Zippo 200 on Saturday and the stars of the Rolex Sports Car Series take to the track on Friday night for the Crown Royal 200. Weekend tickets start at only $55.

For tickets fans can call 866-461-RACE, stop by any participating AAA locations or purchase online at www.racetickets.com. A complete weekend schedule can be found on www.TheGlen.com.

Just Marketing Execs Roar Ahead in Ranking of Formula One's Most Powerful

JMI's Zak Brown, John Hogan featured in cover story

ZIONSVILLE, IN - (July 21, 2006) - Featured as the cover story of BusinessF1's July issue, Just Marketing International's power combination of Zak Brown and John Hogan have again risen significantly on the Business F1's 2006 list of "150 Most Powerful People in Formula One."

Characterized as "Europe and America's best sponsorship activators," Brown, president and CEO of Just Marketing International (JMI), and Hogan, senior associate of global sponsorship at JMI, have moved to 33 and 40 on the annual Power List, respectively. Brown's leap to 33 is up 51 places from his 2005 ranking, when he ranked 84. Hogan previously ranked 41 in 2005. The feature story, "Hands across the Water," captures the account of how the "masters of activation" have joined hands through their JMI partnership, uniting Europe and America in motorsports sponsorship excellence.

Highlighting the chemistry between Brown and Hogan, the article credits 34-year-old Brown as "a preeminent sponsorship agent in NASCAR" and 63-year-old Hogan as "an acknowledged commercial expert in Formula One." The mixture of American and European insight Brown and Hogan bring to the industry makes them a potent duo for Just Marketing International, contributing to the success of JMI's Formula One clients, Johnnie Walker and Hilton International.

Brown's placing on the Power List positions him as the highest-ranked American, the youngest sponsorship agent and the second-youngest president on this year's list. A highly esteemed catalog of major industry players in F1, JMI's progressive presence on the Power List asserts its growing leverage in International motorsports. BusinessF1, a venerated monthly publication, is a leading international source for insight on the burgeoning Formula One industry.

"It's an enormous compliment to be featured in Business F1," said Brown. "John [Hogan] and I have a great deal of mutual respect for one another and we are devoted to being proactive in JMI's sponsorship cultivation. To ascend on the Power List is confirmation that Just Marketing International is a true global leader in motorsports."

The list details Brown's status by stating that he "has built his Just Marketing International subsidiary into one of Formula One's top sponsorship agencies in just a couple years," referring to JMI's Silverstone Circuit-based branch in the United Kingdom. Business F1 also describes Brown as an "all-around savvy marketing man" and Hogan as a man with "extraordinary energy and enthusiasm whose words are worth noting and are noted."

Of the 150, only six Americans made the list. Bernie Ecclestone, president of Formula One Management, ranked as the number one most powerful person in F1.

DIRECTV to Sponsor Grand-Am Spirit of Daytona

ZIONSVILLE, IN - (June 29, 2006) - DIRECTV, the nation's leading digital multichannel television service provider and an official partner of NASCAR, announced its sponsorship of the Spirit of Daytona racing team of Bobby Labonte and Guy Cosmo in the Grand American Rolex Series race at Daytona International Speedway on June 29.

DIRECTV is set to sponsor the No. 07 Pontiac Crawford with primary paint in the Brumos Porsche 250. MarineMax, the nation's largest boating and yachting retailer, will also be sponsoring the Daytona Prototype for the race.

A Just Marketing International Client as of 2006, the sponsorship will mark DIRECTV's first participation with the Grand American Rolex Series, a significant milestone for its involvement in the motorsports market. In April, DIRECTV sponsored the NASCAR NEXTEL Cup Series race in Martinsville, VA and became the primary sponsor for Clint Bowyer's No. 07 NEXTEL Cup car. JMI will assist DIRECTV in the Rolex Series as it continues to establish the service provider as the number one digital television supplier, with over 15 million customers.

"Just as the stars of NASCAR occasionally moonlight in other forms of racing, the upcoming Grand-Am race at Daytona International Speedway will give DIRECTV exposure in another premiere racing platform," said Jon Gieselman, senior vice president, advertising and public relations, DIRECTV.  "We're delighted to be represented on track by the likes of Bobby Labonte, a great NASCAR champion in his own right."

Driving for DIRECTV, Labonte was the 1991 NASCAR Busch Series Champion, the 2000 NASCAR Winston Cup Champion and the 2001 International Race of Champions (IROC) Champion.

"We are excited to see DIRECTV's motorsports involvement expanding," said Zak Brown, CEO and president of Just Marketing International. "DIRECTV will advance its status in motorsports and expand its versatility as it breaks into the Grand-Am Rolex Series, and JMI anticipates aiding DIRECTV as it explores a series that we have a record of success in."

Spirit of Daytona Racing with Bobby Labonte will be holding a press conference on Thursday, June 29 at 12:15PM at the Daytona International Speedway to explain more about the DIRECTV motorsports program.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 37 percent owned by News Corporation.

Ingersoll Rand Security Technologies Selects JMI to Leverage NASCAR Partner

ZIONSVILLE, IN - (May 24, 2006) - Ingersoll Rand Security Technologies has joined Just Marketing International (JMI) as a client, it was announced today.  The security solutions sector of Ingersoll Rand Company Limited has recently entered a new role as an official partner of NASCAR for security solutions and products. Ingersoll Rand, a global innovator and solutions provider, features a roster of industry-leading brands including Bobcat compact equipment, Club Car golf cars, Thermo King temperature-control equipment and Schlage locks.

Neighbors to Just Marketing International in the Indianapolis motorsports market, Carmel, IN-based Ingersoll Rand Security Technologies will work with JMI to fully launch its NASCAR presence and integration into the sport. With a solid portfolio of clients boasting the NASCAR stamp of approval, JMI will support Ingersoll Rand Security Technologies as its agency of record for NASCAR relations. JMI currently has three clients with official sponsor status with NASCAR and one client maintaining an official partner of NASCAR status.  Just Marketing will help magnify the impact of the Ingersoll Rand Security Technologies official provider status through logistics and event activation.

"Security considerations are extremely relevant in all major spectator sports and certainly including NASCAR," said Zak Brown, president and CEO, Just Marketing International. "Because of its high visibility to the corporate world, NASCAR is an outstanding platform for Ingersoll Rand Security Technologies to showcase its capabilities."

As part of the new four-year partnership, Ingersoll Rand Security Technologies will collaborate with NASCAR to develop security best practices and explore security systems unique to the specific needs of NASCAR-owned facilities as well as speedways that host NASCAR-sanctioned races and race team operations across North America.

"When you consider the overall NASCAR landscape including the number of tracks and the volumes of people that pass through them, NASCAR is focused on using the most effective and efficient security solutions available," said Dave Sylvester, president for the Americas, Ingersoll Rand Security Technologies.  "As a NASCAR partner, Ingersoll Rand Security Technologies' mission is to provide those solutions and do so in a way that will maintain the sport's integrity from the fan's perspective.  Given their credibility and access throughout the NASCAR world, Just Marketing International is a great partner in introducing Ingersoll Rand Technologies Systems throughout the sport. Just Marketing International currently delivers strategic and long-term planning support to Ingersoll Rand Security Technologies' integration into NASCAR.  In a future phase, the agency will provide certain additional motorsports marketing services in support of those plans."

In addition, Ingersoll Rand has established a partnership with Evernham Motorsports (EMS) to include sponsorship as the official air tools and compressors of EMS. Ingersoll Rand has also become the title sponsor of the Evernham's Pit Training Facility in North Carolina and an associate sponsor of the No. 9 Ultimate Dodge Charger in the NASCAR Busch Series for 2006.

Having installed its security equipment at the Indianapolis Motor Speedway, host to NASCAR's most highly attended race, Ingersoll Rand Security Technologies will welcome NASCAR fans to the Allstate 400 at the Brickyard this August. The company has also provided security hardware to Indianapolis venues such as Conseco Fieldhouse and the RCA dome. NASCAR will host 17 of the United States' 20 largest sporting events, allowing Ingersoll Rand Security Technologies to impact the security of U.S. sporting events on a large scale.

About Ingersoll Rand Security Technologies

Ingersoll Rand's Security Technologies Sector is a leading global provider of products and services that make environments safe, secure and productive.  The sector's market-leading products include electronic and biometric access control systems; time and attendance and personnel scheduling systems; mechanical locks and portable security, door closers and exit devices, steel doors and frames, architectural hardware and technologies and services for global security markets.

About Ingersoll Rand

Ingersoll Rand is a leading diversified industrial company providing products, services and integrated solutions to industries ranging from transportation and manufacturing to food retailing, construction, and agriculture. With a 135-year-old heritage of technological innovation, we help companies worldwide to be more productive, efficient and innovative. In every line of our business, Ingersoll Rand enables companies and their customers to create progress. For more information, visit www.ingersollrand.com.

Stonebridge Life Launches Racing Website

ZIONSVILLE, IN (May 16, 2006) - Stonebridge Life Insurance Company has launched its special-feature racing website at www.StonebridgeRacing.com.

The website presents NASCAR Busch Series driver Danny O'Quinn, Jr., driver of the Stonebridge Life/World Financial Group No. 50 Ford Fusion. Visitors have the opportunity to get to know O'Quinn, Jr. and his team through unique content and multimedia features. Additionally, the website highlights "Split Second Stories," Stonebridge Life sweepstakes, products, games and the upcoming StonebridgeRacing.com 200 at Dover International Speedway, DE on June 3.

The new launch gives fans an up-close look at O'Quinn, Jr. and his No. 50 team. Beyond the team, the site's "Split Second Stories" allow visitors to vote on favorite split second photos from each week's track. StonebridgeRacing.com also lets guests learn more about the Stonebridge Life Insurance Company Five-Point Protection Plan.

With details on the upcoming StonebridgeRacing.com 200 NASCAR Busch Series race at Dover on June 3, the website gives fans the inside on The Monster Mile. Visitors may also enter the sweepstakes for a VIP weekend for two at the fall Dover race, September 23-24.

Stonebridge Life continues its commitment to NASCAR and is a proud partner sponsor to the No. 50 Ford Fusion, fielded by Roush Racing. 2006 marks Stonebridge Life's second year of supporting an up-and-coming NASCAR entry, having sponsored driver Carl Edwards and his No. 99 NEXTEL Cup Ford in 2005.

About Stonebridge Life Insurance Company

Stonebridge Life Insurance Company, a leading direct response insurer, offers families straightforward and convenient ways to help protect their families, even when they feel like they are racing through everyday life. Like NASCAR and Roush Racing, Stonebridge Life is committed to quality, quick response, and excellent service. Stonebridge Life Insurance Company offers life insurance and supplemental health plans directly to consumers via television, mail, phone, and the Internet. Stonebridge Life has been protecting families across America for over 30 years and as of May 13, 2005, is rated A+ Superior (2 out of 16 ratings) for its financial strength and operating performance by AM Best Company, a respected, independent analyst of the insurance industry. Stonebridge Life Insurance Company is also a member of the AEGON Group, one of the world's largest insurance organizations. For more information log onto www.StonebridgeRacing.com.

A First in Sports History - Crown Royal to Name NASCAR Nextel Cup Series Race after Consumer

Race naming rights to be awarded to adult fan in 2007 as part of Crown Royal 'Your Name Here 400' contest

(RICHMOND, VA) - (May 12, 2006) - Crown Royal Championship Racing announced that the official name of the spring NASCAR NEXTEL Cup Series race at Richmond International Raceway will be awarded to an adult fan that wins the Crown Royal "Your Name Here 400" contest. The landmark promotion will mark the first time the name of a major professional sporting event will be awarded to a consumer.

Until a winner is crowned, the working title for the race will be "Crown Royal presents The Your Name Here 400." During next year's DAYTONA 500(R), the grand prize winner will be randomly chosen from a pool of 10 finalists, at which point the name of the race will be replaced with the name of the consumer (i.e. Crown Royal presents The Jamie McMurray 400). The 10 finalists will be selected based on having the best submissions chronicling their favorite "CROWN-WORTHY™" moments. A "CROWN-WORTHY" moment is defined as a memorable moment or occasion deemed "worthy" of toasting with a Crown Royal cocktail in a responsible manner (i.e., celebrating an anniversary, big promotion at work, etc.).

"Crown Royal is truly an iconic brand, and this promotion allows people to express their own personal stories about special occasions in life that they felt were worthy of enjoying a Crown Royal cocktail," said Jim Lorenz, Senior Brand Manager, Crown Royal.

Submissions can be made in either essay or video format. In its continuing efforts to utilize national platforms to promote responsible drinking, Crown Royal will proudly make a donation to RADD(R) (Recording Artists, Actors & Athletes Against Drunk Driving) for every submission received - up to $50,000 - to help the organization's fight against drunk driving.

"The Crown Royal 'Your Name Here 400' consumer program offers a truly unique experience never before awarded in professional sports. For the first time ever, a consumer has the opportunity to leave an indelible mark on the sports world as a direct result of winning a promotion," said Lorenz.

"Given the enormous volume of marketing and promotions driven to NASCAR fans, there's surprisingly little that's truly new or innovative," said Zak Brown, president and CEO, Just Marketing International. "However, Crown Royal has broken through with something that is imaginative and sure to be popular."

The name will be awarded for the NEXTEL Cup Series race next spring at Richmond International Raceway, with the race date to be finalized after NASCAR releases its 2007 schedule. Like other race sponsorships, the fan's name will be recognized by NASCAR and its broadcast and media partners as the race's official name. The Grand Prize winner, whose name will be forever http://crownroyal.com/ynh400, sharing memories of a favorite "CROWN-WORTHY" moment which called for a special celebration. Crown Royal will also be collecting video submissions at retail and NASCAR racetracks across the country, including at the Crown Royal Brand Experience tent. No purchase is required. Entries must be received or recorded by November 23, 2006 and will be judged equally on the basis of originality, relevance, appeal and clarity.

Ten finalists judged to have the best submissions will be awarded with a "CROWN-WORTHY" trip to the 2007 Daytona 500 at Daytona International Speedway, where one will win the Grand Prize via a random drawing. The finalist prize package includes race tickets, infield access, pre-race tour of pit row, air travel and hotel accommodations.

Last month, Crown Royal announced that the renowned whisky brand had reached a multi-year, entitlement agreement for the annual spring NASCAR NEXTEL Cup Series race at Richmond International Raceway, beginning with the May 6 event this season. The Crown Royal 400 will be broadcast live on May 6 on the F/X network "under the lights."

Crown Royal also continues its sponsorship of the No. 26 Roush Racing Ford Fusion team driven by Jamie McMurray. This includes primary paint scheme of the No. 26 car at 18 races during the 2006 season, including the DAYTONA 500. Additionally, Crown Royal engages race fans across the country with its title sponsorship of the Crown Royal International Race of Champions (IROC) series. The Crown Royal Special Reserve brand is presenting sponsor of the Grand American Rolex Sports Car Series and primary sponsor of Cheever Racing's No. 39 Porsche driven by Eddie Cheever Jr. and Christian Fittipaldi. Crown Royal will also serve as title sponsor in 2006 of both the Crown Royal Grand American Challenge of Long Beach, CA on April 8 and the Crown Royal 250 at Watkins Glen, NY on August 11.

About Crown Royal

Crown Royal, the number one selling Canadian Whisky, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its promotion of the Crown Royal IROC Series, Grand American and the No. 26 NASCAR NEXTEL Cup Series Team, the brand also sponsors The Crown Royal Bad Boys of Comedy Tour, the Crown Royal American Turf stakes race at Churchill Downs and a number of other major regional and national events. For more information on Crown Royal, visit http://www.crownroyal.com.

About Diageo

Crown Royal is proudly owned by Diageo (Dee-AH-Gee-O), the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Stonebridge Life to Launch its First Entitlement at Dover International Speedway

DOVER, DE - (May, 3, 2006) - Stonebridge Life Insurance Company will sponsor the StonebridgeRacing.com 200 NASCAR Busch Series race at Dover International Speedway on Saturday, June 3, 2006. A member of the AEGON Group, one of the world's largest insurance organizations, Stonebridge Life will sponsor the first NASCAR Busch Series race of the 2006 season at the Monster Mile.

As Stonebridge Life's first race sponsorship since its entrance into motorsports in 2005, the direct response insurance company will advance its website promotions by guiding fans to StonebridgeRacing.com, the group's official racing website.  The online promotion gives visitors a chance to win tickets to the second race weekend at Dover, September 22-24, 2006. StonebridgeRacing.com will also feature an interactive game and "Split-Second Stories" evolving week to week.

Stonebridge Life sponsors rookie driver Danny O'Quinn, Jr., driver of the No. 50 Stonebridge Life Insurance/World Financial Group Ford Fusion in the 2006 NASCAR Busch Series. With an excellent start to this season, the Roush Racing driver will help promote Stonebridge Life's latest product, the Five-Point Protection Plan, an accident insurance plan.

"Stonebridge Life is looking forward to partnering with Dover International Speedway to promote the NASCAR Busch Series, our driver Danny O'Quinn, Jr. and our newly-launched website," said Laurie Renko, Senior Vice President at Stonebridge Life. "For us, this is a year of firsts in the world of motorsports, and we are eager to maximize our program through our first entitlement event."

"We are pleased to welcome Stonebridge Life to Dover International Speedway," said Denis McGlynn, CEO and President of Dover Motorsports, Inc. "Their association with the Monster Mile as the title sponsor of the StonebridgeRacing.com 200 NASCAR Busch Series race will serve as a great platform to launch their national online promotion. We are confident that their sponsorship will build additional awareness of their all-new accident insurance product, the Five-Point Protection Plan."

The Dover International Speedway race weekend will also include the AAA Insurance 200 NASCAR Craftsman Truck Series race on Friday, June 2 and the Neighborhood Excellence 400 presented by Bank of America NASCAR NEXTEL Cup Series race on Sunday, June 4. To purchase tickets for the entire June 2-4, 2006 race weekend at Dover International Speedway, contact the ticket office at 800-441-RACE, or online at www.DoverSpeedway.com.

About Stonebridge Life Insurance Company

Stonebridge Life Insurance Company, a leading direct response insurer, offers families straightforward and convenient ways to protect their financial assets, even when they feel like they are racing through everyday life. Like NASCAR and Roush Racing, Stonebridge Life is committed to quality, quick response, and excellent service. Stonebridge Life Insurance Company offers life insurance and supplemental health plans directly to consumers via television, mail, phone, and the Internet. Stonebridge Life has been protecting families across America for over 30 years and as of May 13, 2005, is rated A+ Superior (2 out of 16 ratings) for financial strength by AM Best Company, one of the most respected independent analysts of the insurance industry. Stonebridge Life Insurance Company is also a member of the AEGON Group, one of the world's largest insurance organizations. For more information log onto www.StonebridgeRacing.com.

About Dover International Speedway

Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate tracks in three states, and present more than 400 motorsports events each year. This includes 15 major, national events which operate under the auspices of three of the premier sanctioning bodies in the U.S. - NASCAR, NHRA, and IRL. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.dovermotorsports.com.

Stonebridge Life Insurance Company Signs on with Just Marketing International

ZIONSVILLE, IN - (Apr. 6, 2006) - Stonebridge Life Insurance Company (Stonebridge Life) has become the newest client of Just Marketing International, it was announced today. Stonebridge Life is a member of the AEGON Group, one of the world's largest insurance organizations.

Just Marketing will serve as the motorsports agency of record for the insurance company, which sponsors driver Danny O'Quinn, Jr., driver of the No. 50 World Financial/Stonebridge Life Ford Fusion in the 2006 NASCAR Busch Series.

Stonebridge Life will look to Just Marketing for activation and implementation of its sponsorship of the Roush Racing driver Danny O'Quinn, Jr. The motorsports marketing agency will manage all aspects of the sponsorship, including promotions both online and at-track.

"Stonebridge Life has an exciting year of sponsorship ahead of them in 2006 and we feel fortunate to play a role in setting their marketing and sponsorship programs into motion," said Zak Brown, CEO and president of Just Marketing International.

"Our sponsorship of Danny O'Quinn, Jr. provides Stonebridge Life a great opportunity to reach out to NASCAR fans, who are savvy and loyal consumers," said Laurie Renko, senior vice president at Stonebridge Life. "We believe that Just Marketing International will help us maximize this opportunity because they understand our goals and how to appeal to NASCAR fans."

In addition to Stonebridge Life Insurance, other member companies of the AEGON Group include Transamerica Financial Life Insurance Company, Life Investors Insurance Company of America, Transamerica Life Insurance Company, Monumental Life Insurance Company and Peoples Benefit Life Insurance Company.

About Stonebridge Life Insurance Company

Stonebridge Life Insurance Company, a leading direct response insurer, offers families straightforward and convenient ways to protect their financial assets, even when they feel like they are racing through everyday life. Like NASCAR and Roush Racing, Stonebridge Life is committed to quality, quick response, and excellent service. Stonebridge Life Insurance Company offers life insurance and supplemental health plans directly to consumers via television, mail, phone, and the Internet. Stonebridge Life has been protecting families across America for over 30 years and as of May 13, 2005, is rated A+ Superior (2 out of 16 ratings) for financial strength by A.M. Best Company, a respected, world-wide, independent analyst of the insurance industry. Stonebridge Life Insurance Company is also a member of the AEGON Group, one of the world's largest insurance organizations. For more information log onto www.stonebridgeracing.com.

DIRECTV Joins Just Marketing International Client Roster

ZIONSVILLE, IN - (Mar. 28, 2006) - Just Marketing International has announced DIRECTV as the latest addition to its growing client family.  DIRECTV, the nation's leading digital multichannel television service provider and an official partner of NASCAR, has signed Just Marketing International to launch its NASCAR program, bolstering its role as the sport's official multichannel video programming distributor.

DIRECTV will provide sponsorship to Clint Bowyer, driver of the No. 07 NASCAR NEXTEL Cup Series entry fielded by Richard Childress Racing. The team will feature DIRECTV primary paint at three 2006 events including the DIRECTV 500 (April 2) at Martinsville Speedway, the Pocono 500 (June 11) at Pocono Raceway and the UAW-Ford 500 at Talladega Superspeedway (October 8). The DIRECTV 500 represents the company's first NASCAR entitlement.

"Our NASCAR sponsorship is a logical and powerful fit for DIRECTV," said Jon Gieselman, senior vice president, advertising and public relations. "Through the years, DIRECTV service has become an integral part of the sport by providing crew chiefs, race officials and millions of fans the most enhanced and unique NASCAR viewing experience.  We are confident Just Marketing International will be a valuable partner as we build on this strong heritage."

As DIRECTV's motorsports agency of record, Just Marketing will provide key sponsorship support including interactive at-track marketing, driver appearances, show car programs and a wide-range of direct and retail based promotions.

"The DIRECTV brand is synonymous with the best television experience available.  Given the immense and growing popularity of NASCAR, it's a perfect fit for us to be a part of this sport on the track, on pit-row and in our customers' homes on-screen," said Gieselman.

"DIRECTV has redefined entertainment in the past 12 years and I cannot fathom a better addition to NASCAR's high level of entertainment than a sponsor such as DIRECTV," said Zak Brown, president and CEO of Just Marketing International. "Such a tech-savvy company will find endless marketing opportunities in NASCAR. We're excited to be a part of their sponsorship programs."

Zak Brown Recipient of Forty Under Forty Award

Just Marketing International CEO Honored Among Top Sports Business Professionals

ZIONSVILLE, IN - (Mar. 23, 2006) - At age 34, Zak Brown, Just Marketing International president and CEO, has accomplished more than some people do in a lifetime. Named among the top forty executives in the sports business under the age of 40, the SportsBusiness Journal honor comes as a promising affirmation of Brown and his growing company.

A former race car driver, Brown shifted his on-track success to the marketing world by establishing the motorsports marketing company in 1995. Initially a one-man operation, Just Marketing International is now a team over 80 with a brand new U.S. headquarters and a thriving branch in the U.K. Recognized as an Inc. 500 "Fastest-Growing Private Company" for the past three years, JMI continues its global expansion.

Brown's influence in NASCAR and Formula One racing have been especially impressive. A major player in lifting the 50+ year ban on spirits sponsorship in NASCAR, Brown capitalized on the alteration and launched Diageo's Crown Royal front-and-center onto the NASCAR sponsorship stage. Also globally recognized, Business F1 named Brown the 84th most powerful person in Formula One on its top-150 list in 2005.

"I never would have dreamed to come so far so fast," said Brown. "It's truly an honor to be recognized among sports business professionals whom I respect and admire."

The SportsBusiness Journal's "Forty Under 40 Award" program began in 1999 to tribute flourishing executives under the age of 40 in the sports business. Upon nomination, 40 winners are selected based on accomplishments, influence and power in the sports industry. Award winners represent a variety of sports business categories including teams, leagues, marketing, media, sponsorship, advertising, law, finance and design.

Brown and other recipients of the award will be honored at the "Forty Under 40" Banquet at The Pierre in New York City on March 29.

Just Marketing International Adds AMD to Agency Roster

JMI to lead activation and implementation of AMD-NASCAR Relationship

ZIONSVILLE, IN - (March 22, 2006) - Just Marketing International has added Advanced Micro Devices (AMD) to its client roster and will collaborate with NASCAR to launch a multi-year sponsorship establishing AMD as "The Official Technology Partner of NASCAR." AMD, a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets, looks to Just Marketing International for activation and implementation of its sponsorship program.

AMD is among the first technology companies to engage in a major sponsorship of NASCAR and plans to provide innovative computing solutions, support and expertise. Versed in motorsports sponsorship through its present alliance with the Scuderia Ferrari F1 racing team, AMD also announced its designation as Official Technology Partner of the Fédération Internationale de l'Automobile (FIA), the governing body of world motorsport, in September 2005.

"Just Marketing is thrilled to be involved in this unique partnership between AMD and NASCAR," said Zak Brown, president and CEO of Just Marketing International. "A company such as AMD has tremendous global credibility, and precisely fits the caliber of client we look to serve and showcase as part of our domestic and international expansion."

The new relationship serves to integrate sponsorships with additional teams and drivers to be unveiled in 2006. Just Marketing will fuel activation of extensive marketing programs on behalf of AMD.

"AMD is passionate about providing our customers the solutions they need to gain a competitive edge, and through our collaboration with NASCAR, we expect to provide an enhanced experience to race teams and fans," said Morris Denton, vice president, global corporate marketing, AMD. "Working with Just Marketing to activate our sponsorship, we expect to provide technology solutions that help improve performance, safety and sharing information across NASCAR."

Part of AMD's technological contribution aims to enhance NASCAR's official timing and scoring systems using servers based on the AMD Opteron™ processor. These servers are planned for use in mobile timing-and-scoring centers and are expected to process more than a half million data points per race. AMD technology has already been used to improve race track competition and driver safety.

Capturing the spirit of NASCAR, two AMD64 processor-powered, NASCAR-branded PCs from ZT Group are available at CompUSA and other retail stores. The NASCAR notebook is powered by AMD Turion™ 64 mobile technology and the desktop PC features award-winning AMD Athlon™ 64 technology.

"We're working with AMD to find ways to make technology more important to the success of the sport, which includes making us more efficient as a sanctioning body, helping our tracks and teams be stronger, and letting fans experience NASCAR in a different way," said Steve Phelps, chief marketing officer for NASCAR.

DIRECTV Revs Up NASCAR Partnerships as Lead Sponsor of DIRECTV 500 at Martinsville Speedway

Leading Digital TV Service Also Will Debut the No. 07 DIRECTV Chevrolet With Clint Bowyer Behind the Wheel at the April 2 Race

Contacts: Jade Ekstedt - DIRECTV, Inc.
(310) 964-3429 jlekstedt@directv.com
Mike Smith - Martinsville Speedway
(276) 956-1543   (276) 226-0495
mksmith@martinsvillespeedway.com

EL SEGUNDO, Calif., (March 7, 2006) - NASCAR partner DIRECTV, the nation's leading digital TV service, announced today that it will be the title sponsor of the upcoming NASCAR NEXTEL Cup Series race in Martinsville, VA on April 2, 2006 (FOX, 1:30 p.m. Eastern Time).  In addition to sponsoring the DIRECTV 500, DIRECTV will also be the primary sponsor of Richard Childress Racing's (RCR) No. 07 Chevrolet in the race with rookie Clint Bowyer in the driver's seat.

"We are thrilled to be the title sponsor of the DIRECTV 500 and watch the DIRECTV Chevrolet make its Nextel Cup Series debut," said, Jon Gieselman, senior vice president of Advertising and Public Relations, DIRECTV, Inc.  "We hope the race fans in Martinsville and the millions of NASCAR fans watching FOX on Sunday enjoy this special event."

Through the years, DIRECTV service has become an integral part of the sport by providing millions of fans the opportunity for the most enhanced, unique NASCAR viewing experience at home and trackside.  DIRECTV has also become a critical piece of racing equipment for crew chiefs, as teams up and down pit road rely on the digital picture and sound to aid spotters and monitor car performance throughout the entire race.

"It's an honor to be working with DIRECTV in their first Nextel Cup Series race sponsorship," said Clay Campbell, president of Martinsville Speedway. "The company has strong ties to NASCAR and we're excited for DIRECTV to bring race fans a memorable experience at our track."

In addition to being an associate sponsor of the No. 07 Jack Daniel's Chevrolet and its driver, Bowyer, during the 2006 NASCAR NEXTEL Cup Series season, DIRECTV will also be the primary sponsor of the No. 07 Chevrolet in two additional Nextel Cup races this season - the Pocono 500 (June 11) and the UAW-Ford 500 at Talladega Superspeedway (October 8).

About DIRECTV, Inc.

DIRECTV, Inc. is the nation"leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 34 percent owned by News Corporation.  DIRECTV is the official satellite television service provider of NASCAR.

About Richard Childress Racing

(RCR) has earned more than 130 victories and nine NASCAR championships, including six in the Nextel Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the Nextel Cup Series, Busch Series and Truck Series. Its 2006 Nextel Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel), Kevin Harvick (No. 29 GM Goodwrench/Reese) and Jeff Burton (No. 31 Cingular Wireless). Its Busch Series lineup includes Bowyer (No. 2 ACDelco), and Harvick and Burton (No. 21 Coast Guard).

About Martinsville Speedway

NASCAR was formed in 1947 and Martinsville Speedway ran its first NASCAR race on July 4th of that year. At slightly more than half a mile, Martinsville Speedway is the shortest track on the NASCAR NEXTEL Cup Circuit, but it's one of the biggest when it comes to action. It has 800-foot straights, turns banked at only 12 degrees and has been called "two drag strips with a turnaround on each end." The demanding layout consistently produces some of the wildest fender scrubbing, push and shove racing on the tour. Martinsville Speedway is the only original NASCAR-sanctioned track still running NEXTEL Cup events.

Martinsville Speedway is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually.  For more information, visit the company's Web site at www.iscmotorsports.com.

Henkel Expands NASCAR Presence in 2006

Sponsorship relationship with Carl Edwards in Busch Series; Official Partner of Roush Racing\

ZIONSVILLE, IN – (Feb. 17, 2006) - Henkel of America, Inc., an affiliate of the Henkel Group, a Fortune Global 500 company, will amplify its sponsorship efforts in 2006 through partnership with Roush Racing driver Carl Edwards in the NASCAR Busch Series. Additionally, Henkel has been established as an Official Partner of Roush Racing and the No. 60 Ford Fusion driven by Edwards.

Henkel will be the primary sponsor at 14 NASCAR Busch series races and will be a major associate sponsor for the remaining 21 races in 2006. Dial®, Renuzit®, Dep® Sport, Combat®, Loctite®, Duck® and Polyseamseal® are among the Henkel brands to participate in the 2006 sponsorship of the No. 60 car.

Edwards concluded a successful 2005 Busch Series season, placing third in the points with five wins and 21 top-10 finishes. His 2005 Nextel Cup season also brought him a third-place finish in the point standings. With a prosperous year behind him, Edwards looks forward to a promising 2006 season.

"We're geared up for the 2006 NASCAR season and are pleased with the platform Henkel will have in the NASCAR Busch series," said John Knudson, president of Henkel of America, Inc. "Consumers will have an exciting opportunity to connect with our broad variety of leading brands through our partnership with Carl Edwards and Roush Racing."

In its third year of relationship with Just Marketing International, Henkel's agency of record, Henkel products have received a propelling level of visibility. This coming season, Henkel will join forces with Roush Racing in assembly and maintenance applications for Edwards' car, providing the team with Loctite® adhesive products.

"With a reputable international brand like Henkel, it's an honor to see its marketing programs expanding in NASCAR," said CEO and president of Just Marketing International, Zak Brown. "Henkel has considerably grown in North America in recent years and I believe a large part of that growth can be attributed to its involvement in NASCAR sponsorship."

Henkel of America, Inc. is the North American affiliate of Henkel KGaA, headquartered in Düsseldorf, Germany.  Henkel markets a wide variety of consumer and industrial brands in North America, including Dial® soap, Purex® laundry detergent, Dep® and got2b® hair styling products, Duck® brand duct tape, and Loctite® adhesives.

About Henkel:

"Henkel – a Brand Like a Friend."  Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.  Henkel, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2005, Henkel generated worldwide sales of 11.974 billion euros. More than 50,000 employees work for Henkel worldwide. People in 125 countries around the world trust in brands and technologies from Henkel - www.henkel.us.

Johnnie Walker Strenghtens Partnering Relationshps with Team McLaren Mercedes for 2006 Season

(Feb. 10, 2006) - Johnnie Walker - the world's number one Scotch whisky and the Team McLaren Mercedes Formula One team today announce an up-weight to their existing partnering agreement for the 2006 Season.

This agreement will enable Johnnie Walker to intensify its brand building programmes and to further demonstrate its ongoing commitment to using the Team McLaren Mercedes sponsorship as a platform to promote a shared understanding of what responsible drinking means.  The increased investment provides a number of additional benefits for the Johnnie Walker brand during the 2006 season; additional branding on the car and significant marketing activation opportunities including hospitality and promotional rights, access to drivers and track days which can be utilised in markets to engage consumers.

Ben Anderson, Global Brand Director, Johnnie Walker explains, "We joined Team McLaren Mercedes last July in order to use our association with this professional, precision and technology driven team to communicate responsible drinking while simultaneously building the Johnnie Walker brand.  For example in Brazil we promoted the 'designated driver' concept through a fully integrated programme – 'Piloto da Vez' which achieved over 122 million Brazilian 'consumer impacts' through advertising, promotion and PR activity and a dedicated website which received 170,000 hits.  The three-month programme culminated in Juan Pablo Montoya becoming the 'designated driver' for one lucky competition winner.  In China we implemented a major 'responsible drinking' initiative which included in-bar activities in key cities, the message 'Take the lead, drink responsibly' was delivered through media interviews and personal appearances.  In just half a season we are already seeing the impact of this sponsorship and its associated consumer programmes and advertising."

"Using our extensive consumer research we have strong insights into consumer attitudes towards responsible drinking and we know that linking a responsibility message to something that interests core Johnnie Walker consumers (25 - 35 years) is more likely to have a positive impact.  The new agreement with Team McLaren Mercedes combined with our investment at a market level takes our global investment in this programme to more than £20 million and will enable us to deliver these messages to consumers in an even more relevant and compelling way."

Ron Dennis, Chairman and CEO of the McLaren Group and Team McLaren Mercedes Team Principal says, "From the outset, it has been clear that Team McLaren Mercedes and Johnnie Walker shared the same view as to how this partnership could be used for powerful effect. Johnnie Walker has proven that the relationship with Team McLaren Mercedes and the Formula One environment, and its association with control and precision, is a great asset in its responsible drinking programme.  The success of the last season provided a compelling reason to further strengthen our partnership."

Norbert Haug, Vice President Mercedes-Benz Motorsport says: "Johnnie Walker's extended commitment to the team following our partnership which started mid-season last year shows how successful this collaboration has been. We have strongly supported Johnnie Walker's plan to use their involvement in the Formula One programme as a platform for responsible drinking messages as we consider this to be an important aspect of our partnership."

About Diageo:

Diageo is the world's leading premium drinks business with an outstanding collection of alcoholic beverage brands across spirits, wines and beer categories. These brands include Johnnie Walker,  Smirnoff, Guinness, Buchanan's, Dulseda, Jose Cuervo, Captain Morgan, Crown Royal,  Don Julio , J&B , Baileys, Tanqueray, as well as Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 markets around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

Jackson Hewitt Thunders Into NASCAR Season

Following 'Preseason Thunder' at Daytona, returns with three-driver lineup

ZIONSVILLE, IN – (Feb. 6, 2006)- "The Tax Service of NASCAR" - Jackson Hewitt Tax Service® (NYSE: JTX) is quickly becoming a powerful brand on the racing circuit.  As the primary motorsports agency that has helped propel the brand into the cup series arena, Just Marketing International has set in motion an exciting series of events on behalf of an expanding sponsorship involvement for their client, Jackson Hewitt Tax Service Inc. Beginning with sponsorship of the 2006 NASCAR Jackson Hewitt Preseason Thunder in Daytona, the tax service again teams with leading drivers Greg Biffle, Kasey Kahne and Michael Waltrip.

Since tax season kicks off in January, the start of NASCAR season is the perfect time for this national tax preparation company to immerse itself in NASCAR, helping to connect with NASCAR's loyal base of fans, many of whom are part of the company's growing customer base.

A Just Marketing client since 2003, Jackson Hewitt is the nation's second-largest individual tax preparation company and "The Tax Service of NASCAR". Kicking off its 2006 involvement as sponsor of the NASCAR testing days at the renowned Daytona International Speedway, Jackson Hewitt presented the 2006 FanFest, a growing fan favorite, at Daytona Beach, FL. The NASCAR Jackson Hewitt Preseason Thunder events included fan forums, bands, show cars, and pit stop demonstrations. Just Marketing assisted with the coordination and execution of these events, which took place during the NASCAR Nextel Cup, NASCAR Craftsman Truck and NASCAR Busch Series testing sessions. With a large turnout crowd for the January testing days, fans eagerly anticipate the 2006 NASCAR season which kicks off Feb. 18-19 at Daytona International Speedway.

Looking ahead to the 2006 NASCAR Nextel Cup season, Jackson Hewitt will unveil its primary paint scheme in Fontana, CA (Feb. 26) and again engage in a three-driver endorsement. Biffle, the Roush Racing driver of the No. 16 Ford Fusion, returns after a particularly flourishing 2005 season where he placed second in points and was the leader in wins with six victories. Biffle captured 15 top-five finishes and 21 top-10 finishes. In addition to Biffle, Jackson Hewitt will also provide personal services sponsorship of both Kasey Kahne in NEXTEL Cup competition and Michael Waltrip in the Busch series.

"Our involvement with NASCAR and Rousch Racing has been outstanding, helping us to connect with loyal fans, as well as build relationships with other NASCAR and Roush Racing sponsors," said Mike Lister, President and CEO, Jackson Hewitt Tax Service Inc.  "For the past three years, Just Marketing has been pivotal in helping us identify and navigate the great opportunities associated with sponsoring NASCAR and NASCAR-related activities.  We look forward to an exciting 2006 race season."

"Jackson Hewitt's program is a superior example of harnessing the power of motorsports," said Just Marketing International CEO and president, Zak Brown. "Their sponsorship of the NASCAR Preseason Thunder spoke volumes to their development, and Just Marketing is thrilled to be a catalyst in their progress."

Additionally, Jackson Hewitt launched its "Race In & Win" Game* scratch-off promotion.  Participants have the chance to win over 1,000 unique prizes, including a $50,000 grand prize, VIP tickets to a 2007 NASCAR® Nextel Cup Series Race, gift certificates to the Richard Petty Driving Experience, large screen plasma televisions and more. Each game piece also includes a 20% discount of select NASCAR items and a $10 discount of tax preparation at Jackson Hewitt Tax Service locations nationwide. The scratch-offs are available through Jackson Hewitt promotional partners through April 15, 2006.

*(NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.Open to legal residents of the U.S. (excluding PR) ages 18 or older as of January 2, 2006.  Void outside of the U.S. Sweepstakes ends on April 29, 2006.  For full official rules visit any Jackson Hewitt location or go to www.raceinandwin.com.)

Just Marketing International to Take Up New Residence and Logo

Leading Motorsports Agency Moves to New Headquarters, Unveils New Look

ZIONSVILLE, IN – (Feb. 2, 2006) - Over the past 11 years, Just Marketing International has set itself apart as "The Intelligent Motorsports Agency", through powerful and creative solutions for a diverse portfolio of leading corporations.  Effective Feb. 3, the trendsetting company initiates two additional major strides in establishing its future: A brand new headquarters and a logo indicative of its growing international stature.

Located in Zionsville, IN, just north of Indianapolis, the corporation's new 27,000 square-foot structure will comfortably accommodate 100 employees. It will additionally house a burgeoning mobile marketing fleet and the stable of exotic sports cars from its Executive Drive™ driving program.  In just 18 months, Just Marketing grew from 35 full-time employees to its present staff exceeding 70 and growing. With a flourishing Silverstone office in the United Kingdom and continued plans to execute business globally, the agency has justifiably adopted "Just Marketing International" as its official corporate name.

"On behalf of our valued clients and dedicated employees, we have made a substantial investment toward an even more significant and productive future," said Zak Brown, president and CEO, Just Marketing International.  "Beyond merely bricks and mortars, we are likewise adding new skill-sets and technology to create even greater efficiency and value for our clients and their customers."

From a design standpoint, both the new headquarters and logo speak to Just Marketing's worldly flair and technical sophistication. With a clean and stylish black-and-silver logo adding "International" to Just Marketing's corporate name, the logo appeals to the company's increasing worldwide involvement in Formula One sponsorships. The new building, located within the geographic cradle of the Indianapolis racing community, expands the company's capacity for future growth.

"If motorsports is about anything, it's about sustained and balanced evolution," said Brown. "From an agency perspective, we embrace and even celebrate the challenge to consistently reach farther.  With a new headquarters, human and technological assets, and upgraded identity, we are prepared to push the limits of industry leadership well into the future."

In 2005, Just Marketing International was honored with a variety of notable awards. Both Brown and John Hogan, Just Marketing International's Senior Associate of Global Strategy, were recognized on the Business F1's Power List. Just Marketing International also improved its position on the Inc. 500, ranked as the 110th fastest-growing private company. The Indianapolis Business Journal distinguished JMI among the fastest-growing private-companies in central Indiana. Additionally, the Blue Chip Business Award was presented to JMI in the fall of 2005 in honor of its achievements and ability to overcome obstacles.

 
 

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