JUST MARKETING INTERNATIONAL TO AFFILIATE WITH SIMMONS ABRAMSON MARKETING, FUSING CELEBRITY, SPEED AND SPONSORSHIP FOR INDYCAR SERIES

HOLLYWOOD, CA – (October 19, 2006) - Hollywood-based Simmons Abramson Marketing announced on Wednesday a global affiliation with Just Marketing International, a leader in motorsports sponsorship and strategic partnerships. The two agencies will collaborate on a series of motorsports marketing initiatives with a specific emphasis on the IndyCar Series.

Simmons Abramson Marketing is owned by brand genius GENE SIMMONS, the man who helped turn a band - KISS - into a brand, and his partner Richard Abramson, veteran entertainment and finance leader.

Founded in 1995 by Zak Brown, professional race driver and motorsports marketing veteran, Just Marketing International is consistently recognized as a key liaison between corporate sponsors and the global motorsports industry itself, leveraging essential alliances to maximize marketing potential.  In its queue of clients, Just Marketing has already brought brand recognition in motorsports to Subway, Crown Royal, ESPN, DIRECTV, Brut and Jackson Hewitt among many others.

"The IndyCar Series is an undervalued sleeper," said Zak Brown, president and CEO, Just Marketing International. "IndyCar offers unbelievably close competition, plus excellent venues and consumer reach. And with the Indianapolis 500 as its marquee event, the series has much to offer at a comparatively affordable price."

Commissioned to amplify the branding and marketing efforts of the IndyCar Series in January 2006, Simmons Abramson Marketing created the "I am INDY" campaign, a tribute to the individual, the independent, and the incredible men and women behind the wheels and in the stands.

Simmons Abramson Marketing has played an integral role in the IndyCar Series and its marketing, business development, licensing, promotion and publicity.

The IndyCar Series offers the fastest, closest and most competitive racing in motorsports with an array of drivers from around the world. The IndyCar Series schedule is unique with one race in Japan and the core of its events in the United States, including the Indianapolis 500, the greatest spectacle in racing, which serves as the cornerstone of the series.

"Our first joint appearance at the recent ANA Conference in Orlando, showcased a terrific working relationship among the three of us," said Rich Abramson. "INDY will be the beneficiary of a new superpower in the promotion of Motorsports business relationships."

GENE SIMMONS has helped propel KISS into one of the premier bands in the history of Rock and Roll.  After 33 years, KISS is hotter than ever.  KISS has broken box office records set by the Beatles and Elvis and has raised the bar of the live concert experience. This year marks the introduction of KISS Fragrances, and the opening of the first of many KISS COFFEEHOUSES.

For 33 years, GENE SIMMONS has been considered the leading brand expert in music, helping to spearhead a merchandising empire for KISS that encompasses over 2,800 licenses and merchandising deals.  Simmons also has a hit cartoon show, MY DAD THE ROCK STAR on Nickelodeon and his own hit reality show, GENE SIMMONS FAMILY JEWELS on A&E.

Besides developing revolutionary finance techniques for the entertainment and real estate business RICHARD ABRAMSON may be best known for his management of PEE-WEE HERMAN including creation of a massive merchandising business as well as serving as the Producer of the Pee-wee movies, and the phenomenally successful PEE-WEE'S PLAYHOUSE, winner of 22 Emmy's, and currently enjoying renewed success nightly on the Cartoon Network's Adult Swim.

JUST MARKETING INTERNATIONAL and SIMMONS ABRAMSON made their united debut on October 5 at the Association of National Advertisers (ANA) meeting in Orlando.

John Griffin
Vice President, Public Relations
Indy Racing League
317/492-6559 - Office
317/523-9362 - Cell
JGriffin@indyracing.com

About Just Marketing International:

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, SUBWAY® Restaurants, Matco Tools, GM Goodwrench, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.