JMI in the News
Allied Steel Buildings Enlists Just Marketing International for Motorsports Management
ZIONSVILLE, I - (November 12, 2006) - Just Marketing International (JMI) will lead the management and fulfillment of Allied Steel Buildings and its motorsports programs, and will serve as its motorsports agency of record, it was announced today.
Allied Steel is one of the world's leading brands of pre-engineered steel buildings. With team sponsorship within the NASCAR NEXTEL Cup Series since 2005, Allied Steel Buildings now looks to JMI to evolve and maximize its ongoing NASCAR-aligned programs.
In addition to offering custom building solutions through its NASCAR involvement, Allied Steel Buildings currently sponsorships Bill Davis Racing teams in the NASCAR NEXTEL Cup and Craftsman Truck Series as their Exclusive Steel Building provider.
Just Marketing International's sponsorship guidance will specifically focus on Allied Steel Building's core motorsports programming and development of business-to-business relationships within NASCAR, and produce integrated motorsports sales and activation.
"Though fairly new to the sport, Allied Steel Buildings has been successful in leveraging their NASCAR presence into new business opportunities," said Zak Brown, president and CEO, Just Marketing International. "We appreciate the explosive growth in their business and are confident that their NASCAR sponsorships can be used to more powerfully market their outstanding products throughout North America."
Previously, the building company served as a part-time associate and primary sponsor of the No. 50 Arnold Motorsports car during the 2005 season. In 2006, Allied Steel Buildings engaged in sponsorship of the No. 22 Bill Davis Racing car driven by David Blaney. Allied Steel will continue to expand its NASCAR involvement in 2007.
"We are enthusiastic about the visibility and credibility we receive through our presence in NASCAR. Our new relationship with Just Marketing International amplifies our optimism in toward maximizing the impact of our sponsorship investments," said Michael Lassner, president, Allied Steel Buildings.
About Allied Steel Buildings
Allied Steel Buildings is the leading, most trusted brand of Pre-Engineered Steel Buildings. Leaders in the 100-year-old industry, the Company provides the highest quality steel buildings along with the most stringent and cooperative service standards in the industry. Delivering building solutions worldwide, Allied Steel was considered one of the most "Innovative Companies" by Business Week. Allied Steel Buildings specialty industries include agricultural buildings, garage buildings, automotive buildings, office buildings, warehouse buildings, storage facilities, residential buildings and other diverse industry sectors.
About Just Marketing International
Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Allied Steel, ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, SUBWAY® Restaurants, Matco Tools, GM Goodwrench, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.


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