JMI in the News

Just Marketing Expands with Charlotte Office

CHARLOTTE, NC - (December 6, 2006) - Just Marketing International recently expanded into the heart of NASCAR, launching a Charlotte-based office at Lowe's Motor Speedway.

Its third office, Just Marketing International is headquartered in Zionsville, IN, a suburb of Indianapolis. Additionally, JMI activates motorsports marketing programs out of its United Kingdom office at the Silverstone Circuit, home of the British Grand Prix.

Todd Weller, JMI vice president of partnership marketing, will manage the Charlotte office of Just Marketing International. Formerly the vice president of business development for Sprint Nextel, Weller is native to the North Carolina motorsports community.

As the hub of the NASCAR industry, 82 percent of NASCAR NEXTEL Cup teams are based in Charlotte. Additionally, 72 percent of Busch Series teams and 55 percent of Craftsman Truck teams call Charlotte home. According to NASCAR, the estimated economic impact of the statewide commerce is currently projected to be $5 billion.

"Extending Just Marketing International's services to Charlotte is a natural fit for our business," said Zak Brown, president and CEO, Just Marketing International. "Charlotte is central to motorsports, and we will better serve our clients by being in the center of the industry's activity."

Charlotte is also the home to the pending NASCAR Hall of Fame, which will open upon completion in the next several years.

About Lowe's Motor Speedway

Lowe's Motor Speedway is a superspeedway in Concord, North Carolina, several miles north of Charlotte. It features a 1.5-mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. Constructed in 1959, it was the first speedway to host nighttime racing in 1992 and to offer year-round residences in 1984 with 52 condominiums now available over turn one. The speedway is not only owned by Speedway Motorsports, Inc., but also serves as their main facility. Lowe's Motor Speedway is considered the center of NASCAR, with 90% of NASCAR teams being based within 50 miles. The first track with a corporate sponsor, Lowe's Motor Speedway played host for three NASCAR events for the 2006 season. The track is home to the non-points and all-out dash for cash race known as The NEXTEL All-Star Challenge.

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

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