JMI in the News

JMI to Support Ford Motor Company's Motorsports World Championship Team

Ford of Europe Looks to Just Marketing International to Leverage World Rally Championship Program

ZIONSVILLE, IN - (December 8, 2006) - Just Marketing International will help Ford of Europe leverage its World Rally Championship (WRC) program, its title-winning program that claimed this year's FIA WRC Manufacturers' Championship*.

Ford of Europe has been involved in the WRC since the championship racing began in 1973. The FIA WRC is considered one of the most demanding and extreme forms of racing, with worldwide competitions taking place in three-day increments in a variety of climates and terrains. Since its initiation in rallying, Ford has won 58 rallies. Just Marketing International will specifically focus on the Ford WRC program and align suitable corporate partners with the BP-Ford World Rally Team.

Ford's 2006 victory represents its first championship in 27 years. The pinnacle of achievement for Ford of Europe, and motorsport department, Ford TeamRS, followed a winning season with eight victories.

JMI will represent Ford TeamRS' commercial interests and increase the overall exposure of Ford's international motorsports program. Exclusively leveraging Ford's initiatives in international markets, JMI will seek beneficial partners appropriate for the increasingly popular series.

"Ford has always been a worldwide motorsports leader and we are honored to have the opportunity to work alongside them through such a high-profile and successful racing program," said Zak Brown, president and CEO, Just Marketing International.  "This will not be the first time Just Marketing International and Ford have collaborated, and we are delighted to continue the association."

"With an 11-month racing season spanning 16 counties, it's important for Ford to work with a partner who understands the unique WRC market and the nuances of international motorsports," said Ford of Europe Team RS Director, Jost Capito. "With their exclusive global motorsports experience, we are confident in tasking Just Marketing International with increasing Ford's global exposure."

The 2006 championship driver duo was comprised of Finnish double-champion, Marcus Grönholm, and co-driver Timo Rautiainen, as well as Mikko Hirvonen, and co-driver Jarmo Lehtinen both competing in the Ford Focus RS WRC 06. The Ford BP Team secured the manufacturers' title in its first year of running with the all-new WRC car.

About Ford

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ingersoll Rand, DIRECTV, Crown Royal, ESPN/ABC Sports, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Matco Tools, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Time Inc., Brut, Stonebridge Life and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, World Rally Championship, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

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