JMI in the News
Just Marketing International to Manage Innovative Matco Tools Sponsorship
Distributor-driven 2007 program to feature David Powers Motorsports in NHRA Top Fuel category
ZIONSVILLE, IN - (September 6, 2006) - Just Marketing International (JMI) will help create and manage a new and dynamic sponsorship relationship with Matco Tools, it was announced today.
The long term association will begin with the start of the 2007 NHRA POWERade Drag Racing Series season; the program will feature Matco Tools primary sponsorship of a new David Powers Motorsports Top Fuel team as well as major associate billing on its current Top Fuel entry driven by Rod "Hot Rod" Fuller.
The team is owned by Houston businessman and veteran drag racer David Powers. A former Top Fuel driver himself, he additionally presides over David Powers Homes, an award-winning homebuilding concern in the greater Houston area. The Powers race team was founded in 2004 and is headquartered in suburban Indianapolis.
Award-winning crew chief Lee Beard, who has amassed a stellar record of race wins in both the Top Fuel and Funny Car categories, will oversee tuning of the new Matco Tools entry.
Just Marketing International will support both Matco Tools and David Powers Motorsports with comprehensive creative, strategic and at-track support. In addition, JMI will assist in creating critical connectivity between Matco's expansive distributor base and the racing program.
"It's an honor to help launch such an important and high-profile relationship between Matco Tools and David Powers Motorsports," said Zak Brown, president and CEO, Just Marketing International. "As a leader in professional automotive equipment, Matco Tools is perfectly suited to NHRA. In David Powers Motorsports they are paired with a young, hungry and extremely motivated race team partner."
The driver of the Matco Tools Top Fuel Dragster is currently unannounced, but is expected to be named shortly.
"It's our intention to give our distributors a new-look racing program offering them and their customers new and compelling reasons to create and maintain an allegiance to Matco Tools," said John Torok, Manager, Motorsports Marketing, Matco Tools, Inc. "Given the success they create for their varied clients throughout motorsports, we're confident that Just Marketing International will deliver precisely the knowledge and level of execution this program deserves."
About MATCO Tools:
Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. Our product line now numbers more than 13,000 items. We also guarantee and service the equipment we sell. Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets. Matco began operation in 1946, and, since 1979, we have sold our products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Our franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Puerto Rico and Canada.
About Just Marketing International
Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand, DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.


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