JMI in the News

NASCAR Hall of Fame Goes to Market

For Immediate Release

Contact:

Bob Abdellah
Just Marketing International
(317) 344-1900

Molly Hedrick
CRVA / NASCAR Hall of Fame
(704) 331-2737

NASCAR HALL OF FAME GOES TO MARKET
Just Marketing International to lead sponsorship sales effort

CHARLOTTE, NC (July 27, 2007)
– Promising attractive opportunities to align with a world-class attraction, the NASCAR Hall of Fame (NHOF) has tapped Just Marketing International (JMI) as its official sales agency leading the search for sponsoring partners, it was announced today.

Now under construction in Charlotte, the NASCAR Hall of Fame broke ground on January 25, 2007 and is expected to open the first quarter of 2010.  The $154.5 million facility will honor the history and heritage of NASCAR and the many who have contributed to NASCAR's success.  The Hall of Fame will comprise 130,000 square feet, including exhibit space, a 250 seat, state-of-the-art theater, the Hall of Honor which will house the commemorations of Hall of Fame inductees, numerous interactive entertainment experiences, a themed restaurant, retail outlet, and a modern media center for the industry.  In addition, an accompanying 19-story, 390,000 square foot NASCAR Plaza inclusive of NASCAR affiliated enterprises is also under construction and projected to open in March 2009.

Just Marketing International will represent the Hall in its sponsorship sales and marketing endeavors, servicing its needs from its satellite office at Lowe's Motor Speedway in Concord, NC.

"We are excited about our partnership with Just Marketing International and to begin this important aspect of the Hall of Fame's development," said Winston Kelley, Executive Director, NASCAR Hall of Fame.  "Sponsors who recognize the value in industry partnerships have long been integral to NASCAR's success.  NASCAR fans are at the core of that success as by far the most brand-loyal of any sport in the world.  We look forward to offering corporate partners an extensive menu of channels and opportunities to connect their products to NASCAR fans and the Hall's massive audience."

"We were honored and humbled to receive interest from the very best firms and, after a thorough screening process of top agencies, selected JMI based on their depth of talent and undeniable expertise in the commercial side of motorsports marketing," Kelley said. "We have great confidence in JMI's ability to lead the quest to enlist high-quality, sponsorship partners.  Upon completion, the Hall will be a world-class facility that will give the millions new reasons to make Charlotte a chosen destination."

JMI is preparing to take NHOF sponsorship opportunities to the marketplace, with an initial focus on current official NASCAR partners.

"Given the rich history and international popularity of NASCAR, there's no doubt that the sport warrants a world-class Hall of Fame," said Zak Brown, Founder and CEO, Just Marketing International. "We are confident that there are many major corporations who will find a sponsoring relationship with the Hall to be attractive and productive.  The Hall's sales inventory is equally deep and wide, allowing sponsors to affiliate themselves at a variety of levels. Companies will have the opportunity to align with an unequalled property located in a geographic region that houses over half the U.S. population within a 500-mile radius.  It's a privilege to introduce the NASCAR Hall of Fame to the greater business world, and an unprecedented opportunity within our industry."

About NASCAR Hall of Fame:

NASCAR has chosen Charlotte to be the site for this once-in-a-lifetime attraction for the State of North Carolina and the entire country.  The state-of-the-art facility will honor the history and heritage of NASCAR, serve as an educational platform of the tremendous impact NASCAR has had on American culture and provide an enduring tribute to those who have impacted the sport in the past, present and yet to come.  The anticipated opening is first quarter 2010.  Among the items in the developmental stage of the NHOF are extensive exhibit space, interactive entertainment and educational experiences, a Hall of Honor for inductees, a state-of-the-art-theatre, and a restaurant and retail outlet.  The NASCAR Hall of Fame will be owned by the City of Charlotte and operated by the Charlotte Regional Visitors Authority (www.crva.com).

About Just Marketing International:

Just Marketing International (JMI) is the global leader in motorsports marketing, and is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 120 staff globally, JMI operates six offices across three countries. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, AMD, Hilton International, ESPN/ABC Sports, Ford Motor Company, Ingersoll Rand, Johnnie Walker,  RoadLoans.com, IRWIN Industrial Tools, SUBWAY® Restaurants, Hyatt Hotels, Car and Driver, BRUT®, NewPage and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, the American Le Mans Series and Champ Car World Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

JOHNNIE WALKER AND VODAFONE McLAREN MERCEDES TAKE THE NEXT STEP

Shanghai, China, Sunday 7th October 2007: As the electrifying 2007 Formula 1 season draws to a close, Diageo, through their Johnnie Walker brand, and Vodafone McLaren Mercedes will continue to stride forward with an extension of their Partnership.

The agreement, which will now run through to the end of the 2012 season, will also see an increased level of branding and financial support of the team.

Today's announcement ensures the iconic 'Striding Man' will continue to have a strong presence in one of the world's most dynamic sports with one of its most successful teams.

Ben Anderson, Marketing Director, Johnnie Walker outlined that "Diageo and Vodafone McLaren Mercedes have agreed the terms of an extended sponsorship of the team by Johnnie Walker. The final agreement is expected to be concluded in the next few days. Over its first two years, the Partnership has been a powerful platform to drive brand equity and deliver Diageo's responsible drinking messages and the extended sponsorship clearly demonstrates Diageo's resulting confidence in the Vodafone McLaren Mercedes team as Partners for the future."

Ron Dennis, Team Principal Vodafone McLaren Mercedes, added that, "It is always tremendously fulfilling when a Partner of Vodafone McLaren Mercedes extends its involvement with the team. Through their responsible drinking campaign, Johnnie Walker has activated a wide range of high profile and innovative programmes involving the team since our Partnership began in 2005, and we are looking forward to contributing further to the growth of the Johnnie Walker brand."

About Diageo:

Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, José Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard, Sterling Vineyards and Chalone wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com

Lenovo Expands Motorsportws Presence to IndyCar Series

LENOVO EXPANDS MOTORSPORTS PRESENCE TO INDYCAR SERIES FOR INDY 500 WITH CURB /AGAJANIAN /BECK TEAM

Lenovo Promotes Relationship with NBA by Highlighting The Finals on the Car

INDIANAPOLIS – (May 25, 2007) – Lenovo, a leading computer company that creates the best-engineered PCs in the world, today announced a sponsorship agreement with the CURB/ Agajanian/Beck team for the crown jewel race within the IndyCar Series – the Indianapolis 500.

The announcement marks Lenovo's interest in identifying how motorsports can help drive the company's goal for building brand awareness on a global scale. This coming weekend provides a significant opportunity for worldwide brand exposure. Lenovo is sponsoring teams at two of the racing world's most prestigious races -- the Indianapolis 500 and the Formula 1 race in Monte Carlo, Monaco.

The Lenovo IndyCar Series announcement comes during the most important time of year for the series – the Indianapolis 500 weekend, when all eyes are on Indianapolis for what remains the world's largest single-day spectator sporting event. The Lenovo logo will be placed on the black No. 98 CURB/ Agajanian/Beck Motorsports Dallara/Honda/Firestone car, driven by Alex Barron, for this weekend's Indianapolis 500 race. In addition, the Lenovo-sponsored AT&T Williams Formula One car - a partnership announced earlier this year - races this weekend at Monaco.

In an innovative cross promotion, the Indy 500 sponsorship also showcases Lenovo's support for the NBA and The Finals, marking the first time the league's marquee event has been promoted during an auto race.  The front wings on the car will brand The Finals on ABC on June 7. Greg Oden and Mike Conley Jr., expected top selections in the NBA Draft in June and both Indianapolis natives, will be on-site in Pit Row as guests of Lenovo and driver Alex Barron.

"IndyCar racing is a data-intensive, computing-intensive endeavor, highly focused and invested in innovation and development, and highly dependent on information technology," said Tony George, Tony George, founder and CEO, Indy Racing League, the sanctioning body for the IndyCar Series.  "We welcome Lenovo to this community and are excited to be working with the best in the business for PC technology."

The IndyCar Series has long been recognized for its technical leadership, and recently reinforced its leadership track record by being the first in the automobile racing world to use 100 percent fuel-grade ethanol in Indy cars. That leadership makes the IndyCar Series an excellent partner for Lenovo, where engineering and innovation are top priorities.

CURB/Agaganian/Beck Motorsports needs high-performance, reliable, robust PC support from Lenovo, which will provide PC technology to be used throughout the team's functions – ranging from ignition checks to race operations and inventory.

Effective deployment of information technology is a key part of the CURB/ Agajanian/Beck Motorsports strategic allocation process, and these decisions help determine the team's success at the track. A Lenovo notebook PC will form an integral part of starting the IndyCar car before each race, practice and test session. Lenovo PCs will support engineers in car research, test, development and manufacturing. They will support the drivers in their analysis and will support the management team in marketing, logistics, travel and race planning as well as networking, inventory, relationships with clients, sponsors and suppliers, human resources, finance and strategy.

"Lenovo creates the best-engineered PCs in the world, and the IndyCar Series provides an exciting platform to build Lenovo awareness in the U.S. market, and to showcase our products and their reliability. The Indy 500 race will provide an excellent opportunity for us to unleash the value of the IndyCar Series as a marketing platform," said Deepak Advani, senior vice president and chief marketing officer of Lenovo.

"Lenovo is an innovative NBA partner and their placement of The Finals logo on the CURB/ Agajanian/Beck car showcases their commitment to our relationship and their PC technology support for The Finals," said Mark Tatum, NBA Senior Vice President, Marketing Partnerships.

About CURB/ Agajanian/Beck Motorsports

CURB/Agaganian/Beck Motorsports is a team in the Indy Racing League owned by Greg Beck, Cary Agajanian, and Mike Curb. The team's car is a black No. 98 Dallara/Honda/Firestone car. The team participated as Team Leader Motorsports when two Indy Car Teams joined forces to field cars for the 2006 Indianapolis 500. The first team was Beck Motorsports owned by Greg Beck which was founded in 1995. The second team R. Kent Baker Racing owned by Kent Baker which was founded in 1988. Both Baker and Beck had many years experience working with their own and various other Indy Car teams. They were joined by Cary Agajanian and Mike Curb of Curb Agajanian Motorsports.

About the IndyCar Series:

The IndyCar Series is the premier open-wheel series in the U.S., competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2007 the IndyCar Series will conduct 16 events in the U.S. and one in Japan, all available worldwide through a comprehensive, long-term agreement with ABC Sports/ ESPN. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol. The IndyCar Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Andretti, Sam Hornish Jr., and Danica Patrick.  For more information on the IndyCar Series, please visit www.indycar.com.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best-engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.

IndyCar Retains Just Marketing International for Commercial Rights Consultancy

INDIANAPOLIS – (May 14, 2007) – The Indy Racing League, sanctioning body for the IndyCar and Indy Pro Series, announced today that it has retained Indianapolis-based Just Marketing International (JMI) to consult the league on all facets of commercial rights packaging and sales for the IndyCar Series - including its teams, drivers, tracks, events and media. The agreement is a non-exclusive, multi-year consultancy.

The Indy Racing League's immediate goal is increasing corporate interest in the IndyCar Series and its drivers, teams and tracks. JMI will advise on all business development matters relating to the IndyCar Series sales strategy, packaging, marketplace intelligence and commercial value proposition.

JMI's initial priority will be to help prioritize, organize and mobilize commercial efforts against the strategic imperatives for the IndyCar Series – seeking to maximize the value proposition for prospective sponsors.

"It is part of our agency charter to be intimately familiar with commercial opportunities across all major motorsports series, including the IndyCar Series," said Zak Brown, founder and CEO, Just Marketing International.  "Looking across the motorsports landscape, we see the IndyCar Series offering enormous and affordable value. We are extremely confident that when leading corporations are exposed to IndyCar Series opportunities, it will lead to new investments in the sport."

Tony George, founder and CEO, Indy Racing League, has committed considerable assets of the Indy Racing Leage and the Indianapolis Motor Speedway to maximize commercial opportunities for the IndyCar Series.

JMI services will also include strategic consultation and insight into the design and implementation of customized, turnkey IndyCar Series marketing programs - including research and marketplace analysis, marketing and business planning, integrated promotional concepts and creative materials, experiential driving events, hospitality and VIP entertainment, media and CRM best practices.

The partnership comes on the heels of the league's announcement last month that Brian Barnhart would serve as president of the Indy Racing League Competition and Operations Division, and Terry Angstadt would serve as president of the Indy Racing League Commercial Division.

"There is little doubt that Just Marketing International has vast and in-depth knowledge of the motorsports commercial landscape," said George. "Given the IndyCar Series' newly energized and refocused business agenda and management structure, it makes good sense to employ JMI's expertise as a complement to our new direction."

The new structure better enables the sanctioning body and its two series, the IndyCar Series and Indy Pro Series, to take advantage of expanding business opportunities in a changing environment.

"We are entering into a very active and optimistic era for IndyCar and its drivers, teams and events," said Terry Angstadt, president, Indy Racing League Commercial Division.  "There is an increasingly great business story to be told, and it will be done so in greater detail and scale than ever before. IndyCar delivers a product that is exciting, glamorous, highly relevant and valuable in today's sponsorship marketplace.  Our incomparable history and tradition, coupled with leading-edge technology, distinguishes IndyCar as a compelling sponsorship platform."

About the IndyCar Series:

The IndyCar Series is the premier open-wheel series in the U.S., competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2007 the IndyCar Series will conduct 16 events in the U.S. and one in Japan, all available worldwide through a comprehensive, long-term agreement with ABC Sports/ ESPN. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol. The IndyCar Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Andretti, Sam Hornish Jr., and Danica Patrick.  For more information on the IndyCar Series, please visit www.indycar.com.

About Just Marketing International:

Just Marketing International (JMI) is the global leader in motorsports marketing.  JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million a year in motorsports investments. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, AMD, Hilton International, Ford Motor Company, Ingersoll Rand, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, BRUT®, NewPage, Matco Tools and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, the American Le Mans Series and Champ Car World Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Neal Garrard Joins Just Marketing International

SILVERSTONE, U.K. - (March 8, 2007) - Just Marketing International (JMI), the global leader in motorsports marketing, welcomes Neal Garrard as its Sales & Marketing Director for the company's International Team - demonstrating JMI's continued growth globally.

Garrard's focus will be on identifying new business for the company within the international market.

"Neal brings to JMI a broad experience in different motorpsort formulas, with a proven track record in securing blue chip partners." said Zak Brown, CEO and president, JMI.  "In addition to helping further drive our business, Neal's substantial industry relationships will be of enormous strategic value to our company and our clients."

That broad experience will come in handy, as one special focus for Garrard will be to connect partners with marketing programs ranging across all forms of international motorsports, beyond Formula One.

"Traditionally, the international market has been focused on Formula One racing," said Garrard. "But I would like to help companies understand the various other motorsport programs that have excellent potential for drawing new customers to a brand."

Garrard comes to JMI from the prestigious Aston Martin Racing sports car program - a joint venture between Aston Martin and Prodrive, a leading motorsport engineering company involved in a variety of global motorsport series including the World Rally Championship and Formula One. Neal previously worked in new-business development with the Honda Racing Formula One Team.

"This is an exciting time to be joining Just Marketing International," said Garrard. "The management team has already moved the company to a position of industry leadership over the last several years, and I look forward to helping grow the business further in the International arena."

Operating out of the company's international headquarters located at Silverstone, U.K., Garrard will be the point of contact for JMI business partners in the international market.

"Adding executives like Neal to the JMI team is good news for our partners, because it is a clear indication that we are continuing to invest in building the company's bench strength," said Brown. "That bench strength is a major reason behind our leadership in the industry, and why our partners turn to us to provide best-in-class motorsports marketing programs that help grow their brands."

Neal can be reached at ngarrard@justmarketing.com or at +44-1327-856010

About Just Marketing International?

Just Marketing International (JMI) is the global leader in motorsports marketing, and is an independent, full-service agency exclusively representing corporations in all forms of motorsports worldwide. With more than 120 staff globally, JMI operates six offices across three countries. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, AMD, Hilton International, ESPN/ABC Sports, Ford Motor Company, Ingersoll Rand, Johnnie Walker,  RoadLoans.com, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Amp'd Mobile, Hyatt Hotels, Car and Driver, BRUT®, NewPage, Matco Tools and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, the American Le Mans Series and Champ Car World Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Just Marketing International Continues Growth, Adding New Offices and Executives

ZIONSVILLE, IN – (February 23, 2007) – Just Marketing International (JMI), the global leader in motorsports marketing, had added two new offices in the U.S. and five new members to its executive team – demonstrating the company's continued growth.

In recent months, JMI has opened offices in the New York metro area and in Toronto, Canada.

"One of JMI's key competitive advantages is that we provide marketing expertise that spans across the various forms of motorsports - from NASCAR to Formula One," said Zak Brown, CEO and president of JMI. "In order to expand on that unique strength, we are continuing to building a strategic infrastructure that not only mirrors the locations of the world's racing epicenters for the various motorsport forms, but also establishes a network of people that puts us close to our partners."

JMI has expanded its executive team to support the company's growing footprint and new business, including the following new hires.

Evan Frankel joins JMI as its new Senior Director of Strategic Marketing. Evan is responsible for bringing forward original and innovative ideas to clients' motorsports marketing programs. Leveraging expertise from across the JMI disciplines, Evan will guide the strategic direction of client programs to ensure they achieve successful JMI engagement, as well as meet and exceed marketing objectives. Evan will operate JMI's newest office in Short Hills, New Jersey, just 40 minutes outside of New York City.

Evan joins JMI with more than 14 years of sports marketing experience. Just prior to joining JMI, Evan was the Director of Business Solutions at NASCAR. While at NASCAR, Evan provided NASCAR's 60 official sponsors with strategic approaches to help leverage their NASCAR assets and was instrumental in the creation and management of the highly successful NASCAR Fuel for Business council, dedicated to business-to-business marketing among official sponsors. Evan can be reached at efrankel@justmarketing.com or at 973-218-2631.

Christian Cingolani joins JMI as its new Director of Business-to-Business Partnerships, tasked with planning and executing business-to-business and business-to-consumer strategies, as well as assist in the expansion of JMI's Executive Drive program. Christian will operate from the company's new office located at the famous Lowe's Motor Speedway in Charlotte.

No stranger to the world of motorsports, Christian brings to JMI an extensive background in corporate partnership, B2B and sales relationships – all with a particular NASCAR emphasis. Christian was most recently manager of Business Development at Sprint, responsible for identifying, developing and implementing revenue-generating opportunities within the NASCAR NEXTEL Cup Series. Christian can be reached at ccingolani@justmarketing.com or at 704-202-5535.

Paige Johnson joins JMI as its new Director of Communications, overseeing the company's public relations and communication services.  Paige is responsible for creating public relations strategies for JMI's client base - ranging from media outreach programs to communication materials - further establishing public relations as a core competency behind JMI's global leadership in motorsports marketing.

Paige brings to JMI more than 10 years of experience in corporate public relations, all within the automotive sector.  Most recently, she was with Bentley Motors Inc., as manager of Public Relations for North America, and was previously with Ford Motor Company in a variety of communications roles - ranging in focus from Global Marketing to Automotive Design, and was launch manager for the 2005 Ford Mustang. Paige will operate out of the company's Zionsville headquarters, and can be reached at pjohnson@justmarketing.com or at 317-344-1856.

Neal Garrard joins JMI as its new Sales & Marketing Director on the International team, operating out of the company's International headquarters in Silverstone, U.K. Neal comes to JMI from the prestigious Aston Martin Racing sports car program - a joint venture between Aston Martin and Prodrive, a leading motorsport engineering company involved in a variety of global motorsport series including the World Rally Championship and Formula One. Neal previously worked in new-business development with the Honda Racing Formula One Team.

Successful at Aston Martin Racing and Honda in attracting numerous blue chip sponsors, Neal is tasked with growing JMI's new business within the International arena – with a special focus in connecting partners with marketing programs ranging across all forms of motorsports, beyond Formula One. Neal can be reached at ngarrard@justmarketing.com or at +44-1327-856010.

Josh Surmanski joins JMI as its new Group Account Supervisor for Canada, operating out of JMI's new office in the Toronto area. Josh is the company's point of contact for JMI partners based in Canada.

Josh joins JMI with more than 14 years of sports marketing experience. Prior to joining JMI Josh was a marketing manager with Player's Racing in Toronto. He was also a partner in TMG UK. Ltd. based in England that designed and manufactured various licensed Formula One merchandise.  Josh can be reached at jsurmanski@justmarketing.com or at 905-257-0465.

About Just Marketing International?

Just Marketing International (JMI) is the global leader in motorsports marketing, and is an independent, full-service agency exclusively representing corporations in all forms of motorsports worldwide. With more than 120 staff globally, JMI operates six offices across three countries. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, AMD, Hilton International, ESPN/ABC Sports, Ford Motor Company, Ingersoll Rand, Johnnie Walker,  RoadLoans.com, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Amp'd Mobile, Hyatt Hotels, Car and Driver, BRUT®, NewPage, Matco Tools and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, the American Le Mans Series and Champ Car World Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

DIRECTV to Serve as Official Sponsor of Speedweeks

DAYTONA BEACH, Fla. – DIRECTV, the nation's leading satellite television provider, will serve as the official sponsor of Speedweeks 2007 at historic Daytona International Speedway.

The stock-car portion of the races at DIS - beginning with the Budweiser Shootout and culminating with the Daytona 500 - will now be billed as "DIRECTV Speedweeks at Daytona". In addition, DIRECTV will also serve as the official satellite television provider of Daytona International Speedway.

DIRECTV Speedweeks at Daytona will feature eight major races including the Budweiser Shootout At Daytona and the ARCA 200 ARCA RE/MAX Series race (Feb. 10); Budweiser Pole Qualifying for the Daytona 500 (Feb. 11); the Gatorade Duel At Daytona (Feb. 15); the Chevy Silverado HD 250 NASCAR Craftsman Truck Series race (Feb. 16); the Orbitz 300 NASCAR Busch Series race (Feb. 17); and the Daytona 500 (Feb. 18), NASCAR's biggest, richest and most prestigious event.

"DIRECTV Speedweeks at Daytona is a one-of-a-kind motorsports spectacle," Daytona International Speedway President Robin Braig said. "We're excited about DIRECTV's unique sponsorship involvement and look forward to a great working relationship."

"We're proud to be the official sponsor of Speedweeks 2007," said Jon Gieselman, senior vice president of advertising and PR for DIRECTV.  "With each year, our association with motorsports and NASCAR grows even stronger and this sponsorship of Speedweeks gives us the chance to kick off the new season with a strong marketing platform."

DIRECTV is active in the NASCAR NEXTEL Cup Series with sponsorship involvement on the No. 07 Richard Childress Racing Chevrolet driven by Clint Bowyer. In addition, beginning with the 2007 Daytona 500, DIRECTV is debuting NASCAR HOTPASS only on DIRECTV, a new exclusive package that takes race fans behind the wheel and behind the scenes with five individual driver channels that focus on top NASCAR NEXTEL Cup Series drivers each week.

Tickets for DIRECTV Speedweeks at Daytona events are available online at www.racetickets.com or by calling 1-800-PITSHOP.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET™, and MLB EXTRA INNINGS™. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and will soon have the capacity to offer up to 150 national channels in HD. For the most up-to-date information on the Company, please visit directv.com.

First Drivers Get on Board for Exclusive New NASCAR Hotpass™ Only on DIRECTV

Satellite Television Leader Also Debuts National Advertising Campaign Featuring Dale Earnhardt Jr. as the Debut of the Service Draws Near

EL SEGUNDO, CA, (Jan. 29, 2007) - In 2007, DIRECTV will take the NASCAR television experience to another level as it debuts the highly anticipated and exclusive NASCAR HOTPASS™ only on DIRECTV during the Daytona 500 on February 18 at Daytona International Speedway. Today, the nation's leading satellite television service provider announced the first five drivers for the debut of this new interactive television service that will enable fans to ride shotgun with their favorite drivers by literally taking them into the cars and pits of the top drivers and teams in NASCAR.

NASCAR HOTPASS™ only on DIRECTV, will feature five channels (DIRECTV channels 794-799) completely devoted to specific drivers and their racing teams each week. The service will debut at the Daytona 500 with the following lineup of top NASCAR NEXTEL Cup Series drivers:

      
  • Dale Earnhardt Jr. - Dale Earnhardt Incorporated
  •   
  • Kevin Harvick - Richard Childress Racing
  •   
  • Jimmie Johnson - Hendrick Motorsports
  •   
  • Tony Stewart - Joe Gibbs Racing
  •   
  • Michael Waltrip - Waltrip-Jasper Racing

"We're proud that the first five drivers who have decided to participate in this incredible new service are among NASCAR's most elite competitors,' said David Hill, president of entertainment for DIRECTV. 'The drivers are energized and excited about this new way to translate the incredible NASCAR experience, but it is the fans who are in for a truly amazing experience."

To drive national awareness for this exciting and exclusive new package, DIRECTV has completed its first national advertising campaign for the service, featuring the sport's most popular personality, Dale Earnhardt Jr. The spot is set to debut just before the Daytona 500 and is a continuation of DIRECTV's "Fourth Wall" campaign where top actors and athletes recreate a scene from a famous movie or a noteworthy moment of sports competition.

The resulting effect in this case will be Earnhardt Jr. directly addressing the viewing audience while in the middle of a Victory Lane celebration following an actual NASCAR NEXTEL Cup Series race victory. This same technology was employed in previous DIRECTV spots using footage from popular films such as "Star Trek-The Undiscovered Country," "Dukes of Hazard," "Back to the Future" and recently, NFL game footage featuring Colts quarterback and DIRECTV NFL SUNDAY TICKET spokesman Peyton Manning.

With NASCAR HOTPASS™ only on DIRECTV, each of the five dedicated driver channels will offer multiple camera angles, real-time car telemetry, in-car audio communication and a dedicated announcer team. The new service, combined with race day telecasts and nascar.com coverage, will give fans the most comprehensive and powerful NASCAR experience possible.

DIRECTV customers can now purchase NASCAR HOTPASS only on DIRECTV™. The full-season price of the package is $99, but customers can take advantage of an Early Bird offer by purchasing the package by Jan. 31, 2007 for $79. The exclusive service is also available on a pay-per-week basis for $29.99. More information is available on www.directv.com/hotpass.

DIRECTV is an official sponsor of NASCAR and an official sponsor of Richard Childress Racing (RCR) and the # 07 car.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET™, and MLB EXTRA INNINGS™. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and will soon have the capacity to offer up to 150 national channels in HD. For the most up-to-date information on the Company, please visit directv.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the No. 2-rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.

Roadloans Taps Just Marketing International for Sports Marketing Expertise

Just Marketing International to lead strategic marketing efforts for RoadLoans' NASCAR Busch Series Sponsorship with Kevin Harvick Inc.

Zionsville, IN (January 19, 2007) - Just Marketing International (JMI) announced today that it has been selected by RoadLoans® to represent the Internet direct-to-consumer auto lender in its Motorsports initiatives.  JMI will provide strategic marketing consultation and execution of RoadLoans' activities related to the company's partnership with Kevin Harvick Inc. (KHI) for the 2007 season.

The KHI and RoadLoans partnership, announced Jan. 17, is highlighted by RoadLoans' sponsoring the No. 33 Chevrolet for 14 NASCAR Busch Series races. RoadLoans will look to JMI for Motorsports marketing leadership in the NASCAR space.

"We're looking forward to working with JMI on our Motorsports activities," said Chris Goodman, senior vice president and managing director, RoadLoans.  "JMI's expertise in the Motorsports arena will firmly put us on the road to the winner's circle."

In addition to offering RoadLoans strategic motorsports consultation and representing their motorsports interests, Just Marketing International has guided RoadLoans in the development of its new RoadLoans Racing microsite. The site will serve as a focal point for the racing program, offering in-depth and interactive information on the company, team and drivers.

"Just Marketing International is pleased to partner with RoadLoans to advance their Motorsports marketing initiatives," said Zak Brown, President and CEO of Just Marketing International. "RoadLoans' affiliation with Kevin Harvick Inc. will build upon Harvick's valuable record of achievement."

In 2007, the No. 33 RoadLoans.com Chevrolet will produce an all star line-up of drivers.  Two-time Busch Series Champion Kevin Harvick will team up with NEXTEL Cup driver Tony Raines and road course specialist Ron Fellows.

"I am happy to have RoadLoans.com on board as a sponsor of the No. 33 Busch team and join the KHI family," said Kevin Harvick, co-owner and CEO of Kevin Harvick Inc. "RoadLoans.com brings a new chapter to KHI.  They have been a sponsor in both the NEXTEL Cup Series as well as the NASCAR Truck Series and know what it takes to be successful at this level."

"RoadLoans is thrilled to be teaming with Kevin Harvick Inc. for the 2007 NASCAR Busch Series season," said Goodman.  "Kevin's the 2006 Busch Series Champion and fan favorite and we couldn't think of a better way to expand our love for cars, racing and our customers than to be a part of the NASCAR Busch Series and the #33 RoadLoans.com Chevrolet."

RoadLoans.com will also be an associate sponsor on the Richard Childress Racing (RCR) No. 29 Shell Chevrolet driven by Kevin Harvick in the NASCAR NEXTEL Cup Series.

For additional information about the RoadLoans and KHI sponsorship, please contact Josh Jones or visit www.kevinharvickinc.com

About RoadLoans

RoadLoans, based in North Richland Hills, Texas, is a leading direct-to-consumer auto finance company specializing in new and used vehicle loans, consumer-to-consumer purchases and opportunities to refinance existing loans for customers with less than perfect credit.  Through its online application process, RoadLoans streamlines the financing of a new or used vehicle. The company's focus on customer service has earned it the Lending Tree Customer Service Excellence Award every year since the award was first presented in 2002. Launched in June 2000, RoadLoans has focused on empowering and educating people through the auto loan process and has helped tens of thousand of consumers purchase or refinance a car.  For more information, visit www.roadloans.com/ or call (888) 276-7202.

About Kevin Harvick Inc.

Kevin Harvick Incorporated (KHI) is a 70,000 sq. ft. facility in Kernersville, N.C. that is home to the No. 33 AES HR Solutions NASCAR Truck Series team, and the No. 33 RoadLoans.com/Old Spice/Bounty and No. 77 Dollar General stores NASCAR Busch Series teams.  In just six short years, KHI has amassed an impressive on-track record. Fielding a car in 114 Busch Series events and a truck in 97 Truck Series events, KHI has earned seven victories.

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes RoadLoans, ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Ford, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut®, GM Goodwrench, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Amp'd Mobile and Brix Group Partner in 2007 Grand-Am Racing Effort

Just Marketing International to manage relationship with Cheever Racing sports car team

ZIONSVILLE, IN – (January 16, 2007) - Amp'd Mobile, through the Brix Group's American Wireless Division, will enter the Grand-Am Sports Car Series in 2007, teaming with renowned Cheever Racing.  Just Marketing International, a global leader in motorsports marketing, will assist the mobile entertainment brand in its sponsorship activation.

The Brix Group, founded and privately held by Harry Brix, is a mobile entertainment and communications products company based in the San Francisco Bay area. Distributing automotive electronics products and wireless communications products and services, the corporation is one of the largest wireless distributors in the United States. Leading the Amp'd Mobile brand further into motorsports, the integrated mobile entertainment company will leverage the power of broadband wireless in the Grand-Am series.

"I am both excited and proud to be part of the fastest growing racing series,  Grand-Am sports car racing - as a new home and marketing platform for Amp'd Mobile," said Harry Brix, ,Chairman of The Brix Group.  "Cheever Racing is an excellent, high-profile team with world class drivers and an owner in Eddie Cheever who is a legendary figure in international motorsports."

Amp'd Mobile has already gained sports visibility through sponsorship in the World Supercross GP and other AMA series.  In expanding to the premier Rolex Series presented by Crown Royal Special Reserve of Grand-Am racing, the strategic mobile company will team with Cheever Racing and its exotic prototype racers which feature primary sponsorship from Crown Royal.

"The Grand-Am Series is an international melting pot with drivers and media coverage from across the globe," said Bill Stone, president, Amp'd Mobile.  "We're excited to bring the energy of the Amp'd Mobile brand to market through a powerful new channel."

Grand-Am's top-tier Rolex Sports Car Series presented by Crown Royal Special Reserve, which begins its eighth season of competition in 2007, has established itself as the most competitive professional road racing championship in North America.

"Amp'd Mobile is an excellent fit for Grand-Am racing," said Zak Brown, President and CEO, Just Marketing International.  "The Grand-Am series celebrates technology and quality, which is synonymous with the 3G content provided by Amp'd Mobile."

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp'd offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate"and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties MTVN and Universal Music Group, Amp'd brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Offered nationwide, more information can be found at www.ampd.com.

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Amp'd Mobile, ESPN/ABC Sports, Ingersoll Rand, Ford, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, AMD, Allied Steel, Hilton International, RoadLoans, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut®, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Just Marketing International Announces German Office

ZIONSVILLE, IN - (January 11, 2007) - Just Marketing International (JMI), the global leader in motorsports marketing, has opened an office in Cologne, Germany, it was announced today. The Just Marketing International GmbH operation features a new venture in the form of comprehensive motorsports-focused VIP logistics services.

Led by Martin Heckers, Director of Business Development, Europe, the German office will be essential to JMI's global business development and European motorsports marketing endeavors. JMI staff based out of Germany will assist in activation of JMI clients' motorsports marketing programs throughout Europe. Preceding Heckers' leadership at Just Marketing International GmbH, Heckers worked extensively in marketing and communications in Formula One racing, managing sponsorship and hospitality programs throughout the world.

The addition of the German office affirms JMI's explosive growth, especially in the European market. Located in the heart of Europe, Just Marketing International GmbH is within driving distance of all European Formula One destinations and just 45 minutes away from Europe's motorsports center, the famed Nurburgring.

Additionally, Just Marketing International GmbH will feature more than a decade of experience in VIP logistics and excellent local knowledge of all F1 destinations.  On-site client service will be delivered via an experienced corps of multilingual service ambassadors. This advanced understanding of the needs of international clients and specific logistic solutions differentiates JMI from its competitors in this space.

"Establishing ourselves at the core of European motorsports reinforces our commitment to be the best global agency solution for motorsports marketing, strategic consultancy, sponsorship management and activation," said Zak Brown, President and CEO, Just Marketing International.  "We will have a dramatically more significant and visible presence in global motorsports in 2007, especially in Formula One.  The addition of the Just Marketing International office in Cologne, and its affiliated services, significantly expands our intended role as a single-source service provider throughout global motorsports."

The Cologne office represents the second independent European operation for Just Marketing International.  In addition, the company maintains a growing office at the Silverstone Innovation Centre in the U.K.   Established in 2004, the JMI U.K. office has existed as the service hub for its Johnnie Walker and Hilton International Formula One clients.

"The opening of Just Marketing International's European office in Germany is an exciting chapter for the Agency," said Heckers. "We are truly a comprehensive motorsports marketing agency accessible to an international client base.  I am delighted to further build the scope of available services to our clients through this new venture."

Contact information for the Just Marketing International Cologne, Germany office is as follows:

Mr. Martin Heckers
Director of Business Development, Europe
Just Marketing International GmbH
St. Apern Str. 17-21
50667 Cologne / Germany
www.justmarketing.com.

 
 

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