JMI in the News
Amp'd Mobile and Brix Group Partner in 2007 Grand-Am Racing Effort
Just Marketing International to manage relationship with Cheever Racing sports car team
ZIONSVILLE, IN – (January 16, 2007) - Amp'd Mobile, through the Brix Group's American Wireless Division, will enter the Grand-Am Sports Car Series in 2007, teaming with renowned Cheever Racing. Just Marketing International, a global leader in motorsports marketing, will assist the mobile entertainment brand in its sponsorship activation.
The Brix Group, founded and privately held by Harry Brix, is a mobile entertainment and communications products company based in the San Francisco Bay area. Distributing automotive electronics products and wireless communications products and services, the corporation is one of the largest wireless distributors in the United States. Leading the Amp'd Mobile brand further into motorsports, the integrated mobile entertainment company will leverage the power of broadband wireless in the Grand-Am series.
"I am both excited and proud to be part of the fastest growing racing series, Grand-Am sports car racing - as a new home and marketing platform for Amp'd Mobile," said Harry Brix, ,Chairman of The Brix Group. "Cheever Racing is an excellent, high-profile team with world class drivers and an owner in Eddie Cheever who is a legendary figure in international motorsports."
Amp'd Mobile has already gained sports visibility through sponsorship in the World Supercross GP and other AMA series. In expanding to the premier Rolex Series presented by Crown Royal Special Reserve of Grand-Am racing, the strategic mobile company will team with Cheever Racing and its exotic prototype racers which feature primary sponsorship from Crown Royal.
"The Grand-Am Series is an international melting pot with drivers and media coverage from across the globe," said Bill Stone, president, Amp'd Mobile. "We're excited to bring the energy of the Amp'd Mobile brand to market through a powerful new channel."
Grand-Am's top-tier Rolex Sports Car Series presented by Crown Royal Special Reserve, which begins its eighth season of competition in 2007, has established itself as the most competitive professional road racing championship in North America.
"Amp'd Mobile is an excellent fit for Grand-Am racing," said Zak Brown, President and CEO, Just Marketing International. "The Grand-Am series celebrates technology and quality, which is synonymous with the 3G content provided by Amp'd Mobile."
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp'd offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate"and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties MTVN and Universal Music Group, Amp'd brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Offered nationwide, more information can be found at www.ampd.com.
About Just Marketing International
Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Amp'd Mobile, ESPN/ABC Sports, Ingersoll Rand, Ford, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, AMD, Allied Steel, Hilton International, RoadLoans, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut®, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.


There are no comments for this entry.
[Add Comment] [Subscribe to Comments]