Just Marketing International to lead strategic marketing efforts for RoadLoans' NASCAR Busch Series Sponsorship with Kevin Harvick Inc.

Zionsville, IN (January 19, 2007) - Just Marketing International (JMI) announced today that it has been selected by RoadLoans® to represent the Internet direct-to-consumer auto lender in its Motorsports initiatives.  JMI will provide strategic marketing consultation and execution of RoadLoans' activities related to the company's partnership with Kevin Harvick Inc. (KHI) for the 2007 season.

The KHI and RoadLoans partnership, announced Jan. 17, is highlighted by RoadLoans' sponsoring the No. 33 Chevrolet for 14 NASCAR Busch Series races. RoadLoans will look to JMI for Motorsports marketing leadership in the NASCAR space.

"We're looking forward to working with JMI on our Motorsports activities," said Chris Goodman, senior vice president and managing director, RoadLoans.  "JMI's expertise in the Motorsports arena will firmly put us on the road to the winner's circle."

In addition to offering RoadLoans strategic motorsports consultation and representing their motorsports interests, Just Marketing International has guided RoadLoans in the development of its new RoadLoans Racing microsite. The site will serve as a focal point for the racing program, offering in-depth and interactive information on the company, team and drivers.

"Just Marketing International is pleased to partner with RoadLoans to advance their Motorsports marketing initiatives," said Zak Brown, President and CEO of Just Marketing International. "RoadLoans' affiliation with Kevin Harvick Inc. will build upon Harvick's valuable record of achievement."

In 2007, the No. 33 RoadLoans.com Chevrolet will produce an all star line-up of drivers.  Two-time Busch Series Champion Kevin Harvick will team up with NEXTEL Cup driver Tony Raines and road course specialist Ron Fellows.

"I am happy to have RoadLoans.com on board as a sponsor of the No. 33 Busch team and join the KHI family," said Kevin Harvick, co-owner and CEO of Kevin Harvick Inc. "RoadLoans.com brings a new chapter to KHI.  They have been a sponsor in both the NEXTEL Cup Series as well as the NASCAR Truck Series and know what it takes to be successful at this level."

"RoadLoans is thrilled to be teaming with Kevin Harvick Inc. for the 2007 NASCAR Busch Series season," said Goodman.  "Kevin's the 2006 Busch Series Champion and fan favorite and we couldn't think of a better way to expand our love for cars, racing and our customers than to be a part of the NASCAR Busch Series and the #33 RoadLoans.com Chevrolet."

RoadLoans.com will also be an associate sponsor on the Richard Childress Racing (RCR) No. 29 Shell Chevrolet driven by Kevin Harvick in the NASCAR NEXTEL Cup Series.

For additional information about the RoadLoans and KHI sponsorship, please contact Josh Jones or visit www.kevinharvickinc.com

About RoadLoans

RoadLoans, based in North Richland Hills, Texas, is a leading direct-to-consumer auto finance company specializing in new and used vehicle loans, consumer-to-consumer purchases and opportunities to refinance existing loans for customers with less than perfect credit.  Through its online application process, RoadLoans streamlines the financing of a new or used vehicle. The company's focus on customer service has earned it the Lending Tree Customer Service Excellence Award every year since the award was first presented in 2002. Launched in June 2000, RoadLoans has focused on empowering and educating people through the auto loan process and has helped tens of thousand of consumers purchase or refinance a car.  For more information, visit www.roadloans.com/ or call (888) 276-7202.

About Kevin Harvick Inc.

Kevin Harvick Incorporated (KHI) is a 70,000 sq. ft. facility in Kernersville, N.C. that is home to the No. 33 AES HR Solutions NASCAR Truck Series team, and the No. 33 RoadLoans.com/Old Spice/Bounty and No. 77 Dollar General stores NASCAR Busch Series teams.  In just six short years, KHI has amassed an impressive on-track record. Fielding a car in 114 Busch Series events and a truck in 97 Truck Series events, KHI has earned seven victories.

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes RoadLoans, ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Ford, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut®, GM Goodwrench, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.