JMI in the News

JMI LAUNCHES GLOBAL ADVISORY BOARD

'Think-Tank' to Consist of Distinguished Business Leaders

ZIONSVILLE, IN (December 17, 2008) - Just Marketing International (JMI) today announced the creation of a unique and talented consortium of current and former business leaders that will support JMI in its efforts to help their clients build their businesses through creative, customized solutions and differentiators within motorsports sponsorships.

Operating under the "Global Advisory Board" title, the group will provide JMI unprecedented thought leadership in driving exceptional performance in business development, marketing and sponsorship performance. Applying the Board's general business and motorsports expertise will provide JMI with a unique motorsport agency point-of-difference. Beyond its project-specific service to JMI and its clients, the Board will additionally be publicly and privately active in advancing key motorsports industry initiatives.

"Through the history of our agency, JMI has had the good fortune of earning the trust, confidence and respect of business leaders representing leading Fortune 500 organizations," said Zak Brown, Founder and CEO, JMI.

"These business leaders collectively have enormous and expansive experience and competency. I'm honored to have this level of expertise to help provide a leadership platform from which the JMI team can further build upon to benefit our agency and clients."

Charter members of the JMI Global Advisory Board include:

Michael J. Grainger President and Chief Operating Officer, Ingram Micro*

William J. Hannigan President and Chief Operating Officer, AT&T*

John C. Hodgson Senior Vice President and Chief Marketing & Sales Officer, DuPont*

Michael D. Lister Chairman and Chief Executive Officer, Jackson Hewitt Tax Service†

Robert M. Malcolm President, Global Marketing, Sales and Innovation, Diageo PLC*

Bryan Moss President, Gulfstream Aerospace*

Henri Richard Senior Vice President Chief Sales and Marketing Officer, Freescale Semiconductor, Inc.

Chuck Roy Chairman, Global Chainwide Board, SUBWAY Chairman, COMB (Canadian Operators Marketing Board), SUBWAY Restaurants

* Retired

† Former

"Zak Brown and JMI have supplied excellent support to Hilton International for several years now," said Ian Carter, chief executive, Hilton Hotels. "During that time we have witnessed JMI's growth to become the leading global motorsports exclusive marketing agency. The new solutions-driven JMI Global Advisory Board will certainly further enhance their position as innovators."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and unique relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants and UPS, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

UPS SELECTS JUST MARKETING INTERNATIONAL FOR MOTORSPORTS

JMI Appointed Global Motorsports Agency of Record

ZIONSVILLE, IN (December 03, 2008) - It was announced today that UPS has selected Just Marketing International (JMI) as its Global Motorsports Agency of Record. This new relationship will call on the breadth of JMI client solutions from up-front strategy, planning and through-the-line activation.

"We intend to take our motorsports sponsorship to a new level in 2009 in terms of business value," said Ron Rogowski, Director of Sponsorship for UPS. "We are developing a strategy to deepen relationships with customers, motivate employees and connect with race fans through motorsports on a global basis. Equally important, we are anticipating on-track success with our new relationship with Roush Fenway Racing and David Ragan."

Using its repertoire of strategy and research tools, JMI first helped UPS define its NASCAR motorsports business objectives. UPS and JMI now turn their attention to driving 2009 value through other NASCAR-related assets including business development initiatives, trackside services, media public relations, hospitality and show-cars. UPS will continue in its role as the Official Delivery Service of NASCAR. Likewise, UPS will continue as the Preferred Carrier of the NHRA.

"UPS is truly an extraordinary company based on its global leadership in supply chain solutions and express delivery services," said Zak Brown, Founder and CEO, JMI. "It is a great honor for JMI to have UPS as a client. We look forward to more closely connecting UPS to its employees, customers and race fans through multiple motorsports touch-points."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants and UPS, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

About UPS

UPS (NYSE: UPS) is the world's largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. The company can be found on the Web at UPS.com. To get UPS news direct, visit pressroom.ups.com/RSS.

Ragan to Race for Big Brown

UPS Joining Roush Fenway Racing in 2009

LOUDON, N.H., (Sept. 12, 2008) – Launching a new era in its relationship with NASCAR, UPS (NYSE:UPS) today announced it would join Roush Fenway Racing for the 2009 campaign and rely on driving standout David Ragan to push the colors of "Big BrownSM" into Victory Lane.

Ragan will race the #6 UPS Ford Fusion next season in a significantly revitalized UPS motorsports program.  UPS has signed a multi-year deal with Roush Fenway Racing and Ragan.  The agreement represents a return to Ford Motor Co. and an opportunity to establish long-term stability for UPS's racing program.

Ragan and Roush Fenway Racing will be supported by UPS with a variety of new programs, to be fully announced in coming weeks, including an entirely new advertising campaign.

"We are truly excited to start this relationship with David Ragan and one of NASCAR's most respected and successful organizations," said Ron Rogowski, director of sponsorship for UPS.  "This is a new chapter in the UPS sponsorship story and we look forward to building a long and lasting relationship with such a dynamic driver and legendary organization.

"UPS prides itself on fast and reliable service and believes in innovation," Rogowski continued, "and we expect to demonstrate those values through this relationship with David and Roush Fenway Racing."

The 2009 NASCAR Sprint Cup Series season will mark the ninth season of primary sponsorship for UPS and the 10th year as the Official Delivery Company of NASCAR.

"I am pleased to welcome UPS to our family of sponsors," said Jack Roush, co-owner of Roush Fenway Racing.  "UPS has shown over the years not only to be a leader in its industry, but also in the marketing and execution of its NASCAR program.  David Ragan will be an outstanding representative for them on and off the track and with the progress David has made this season, I have no doubt he will be in Victory Lane with UPS in 2009."

Ragan is currently having a breakout sophomore season in NASCAR Sprint Cup Series racing.  Through the first 26 races of the 2008 season, he has scored five top-five and 10 top-10 finishes and just missed qualifying for the Chase for the Championship.

"Driving for Roush Fenway Racing is already a big dream come true but on top of that, to now represent a leading international corporation such as UPS on the race track is really special," said Ragan.  "UPS is a company that is so incredibly popular and respected not just here, but all over the world.  Everywhere you go people love UPS and it will be fantastic to wear that famous shield logo."

The 22-year-old Ragan, the son of retired NASCAR Sprint Cup Series driver Ken Ragan, started his racing career in 1997 at age 11 in the Bandolero Series, winning its National Championship in 1998-99.  The Unadilla, Ga., native then graduated to the Daytona Dash series and NASCAR late model stock cars.  This led to an opportunity to drive in the NASCAR Legends Pro-Division under the watchful eye of team owner and NASCAR superstar Mark Martin.  At age 18, Ragan jumped into a series of limited appearances in Craftsman Truck, Nationwide Series and ARCA rides.

A life-changing career break occurred in 2006 when Roush Fenway, through its "Driver X" recruitment program, paired Ragan with Mark Martin in the Craftsman Truck Series and Nationwide Series.  The demonstration of Ragan's talents in those outings landed him the opportunity to race the #6 Roush Fenway Cup series entry beginning in 2007, yielding a runner-up for Raybestos Rookie of the Year.  Now in his sophomore season of Sprint Cup Series competition, Ragan has continued to turn heads by demonstrating skills and maturity beyond his years.  

"This is an unbelievable opportunity to drive and represent a company that has become one of NASCAR's most respected sponsors," said Ragan.  "I've watched the UPS car on the track for a number of years and now to be driving with the UPS colors is humbling.  It's an honor and I look forward to representing UPS and its more than 425,000 employees around the world."

UPS became the official express delivery company of NASCAR in 2000 and a year later, joined Robert Yates Racing and NASCAR champion Dale Jarrett to campaign the #88 UPS Ford Taurus as a full sponsor.  In 2007, UPS followed its driver when Jarrett joined Michael Waltrip Racing to race the Toyota Camry.  Earlier this season, Jarrett retired and the #44 UPS Camry is being driven for the remainder of this season by David Reutimann.

About Roush Fenway Racing

Roush Fenway Racing operates 13 full-time motorsports teams: five in NASCAR Sprint Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck Series with Darnell, Braun, Travis Kvapil, Bobby East and John Wes Townley; and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr.

About UPS

Headquartered in Atlanta, Ga., UPS is the world's largest package delivery company and a global leader in supply chain services. Each day, the UPS pit crew of more than 425,000 dedicated employees delivers to more than 200 countries and territories worldwide.  For more information, log onto www.racing.ups.com.  To get UPS news direct, visit RSSpressroom.ups.com/RSS.

JMI Appoints Head of International Client Services

Proven Global Sponsorship Manager Aled Rees Leads U.S. Agency's Service to Expanding International Clientele

ZIONSVILLE, IN (August 20, 2008) – Just Marketing International (JMI), the leading global motorsports marketing company, today announced that it has added Aled Rees to its experienced senior management team as Vice President, Client Services.

Rees will serve JMI by managing fulfillment of JMI's deliverables to its corporate accounts currently participating in the F.I.A. Formula One World championship, including Diageo (Johnnie Walker), Lenovo, Hilton Hotels and a growing stable of Blue-Chip corporate accounts.  He will additionally have daily supervisory responsibilities for the growing JMI account teams operating from its U.K. hub located at Silverstone in the Silverstone Innovation Centre.

"Based on Aled's international corporate and sponsorship experience and effectiveness, we are confident he will make a significant contribution to our international service offerings," said Jon Flack, Executive Vice President of Client Services, for JMI.  "Aled's visibility and credibility in European motorsports circles adds to his JMI contributions."

Prior to joining JMI, Rees has crafted a distinguished motorsports marketing career characterized by optimizing and leveraging sponsorships including related ROI on behalf of major global brands.  From 2001-2008 Rees served as Global Head of F1 Sponsorship for Vodafone Group Services Ltd. In this capacity his responsibilities included planning and integrating an expansive global activation strategy against major sponsorships of leading Formula One racing teams including Ferrari and more recently the title sponsorship of Vodafone McLaren Mercedes. Preceding that, Rees served in an executive capacity for global tobacco giant Philip Morris, working on their global sponsorships including World Cup Golf, MotoGP and Formula 1.

"For several years, I have had the opportunity to observe at close-hand JMI's growing service presence within Formula One," said Rees.  "I was very impressed, to the extent that I am thoroughly convinced that JMI will continue to extend its global motorsports marketing leadership.  I'm delighted to have the opportunity to join an already impressive international leadership team and further contribute to those efforts."

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton Hotels, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com

Just Marketing International Announces Major Partnership to Fuel Global Growth

Motorsports Agency's Growth Plans Accelerated by Strategic Partnership and Investments from Spire Capital Partners and Credit Suisse

ZIONSVILLE, IN – (June 9, 2008) – Just Marketing International (JMI) announced today it will accelerate its existing global industry-leading position in motorsports marketing through an investment by private equity firm Spire Capital Partners (Spire) and Credit Suisse. The world's largest independent motorsport agency will receive strategic support and substantial investment led by Spire, which invests in the development of leading companies in the information services, business service and media and communication sectors.

"Just Marketing International has strategically positioned itself for continued global expansion and profitable growth," said Zak Brown, founder and CEO of Just Marketing International. "Our ability to aggressively pursue our immediate and long-term plans is significantly fortified and enhanced through the investment from Spire and Credit Suisse. We fully anticipate the ability to mutually create and broaden new relationships. Already, our collaboration has been beneficial and we expect Spire and Credit Suisse to be integral in enhancing the service to our existing clients and in reinforcing our business model through new resources and capabilities."

According to Brown, a variety of global growth strategies including acquisitions is under consideration.

Bruce Hernandez, a managing partner of Spire commented, "We are highly impressed by the accomplishments of Zak Brown and his team within motorsports marketing. In understanding their future vision, we are excited to assist Just Marketing International in further developing their current growth opportunities as well as accelerating their global growth and success."

Upon the consummation of the transaction Brown and the current Just Marketing International executive management team will remain intact in their current roles.

"JMI has proof of performance when reviewing their successes," said Hernandez. "Our intention is to facilitate them in accelerating global growth, rather than changing a proven market approach."

No financial terms of the investment were immediately announced.

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

About Spire Capital

Founded in 2000, Spire Capital Partners is an active and experienced private equity firm with an investment focus in small market companies within the business services, information services, media and communications sectors. Spire Capital Partners seeks to lead small market investments in its areas of expertise and believes its deep industry experience and network of relationships are invaluable in helping its portfolio companies to grow and succeed. Spire Capital Partners currently has approximately $600 million in assets under management. Further information on Spire Capital Partners can be found at www.spirecapital.com.

About Credit Suisse

As one of the world's leading banks, Credit Suisse provides its clients with private banking, investment banking and asset management services worldwide. Credit Suisse offers advisory services, comprehensive solutions and innovative products to companies, institutional clients and high-net-worth private clients globally, as well as retail clients in Switzerland. Credit Suisse is active in over 50 countries and employs approximately 49,000 people. Credit Suisse's parent company, Credit Suisse Group, is a leading global financial services company headquartered in Zurich. Credit Suisse Group's registered shares (CSGN) are listed in Switzerland and, in the form of American Depositary Shares (CS), in New York. Further information about Credit Suisse can be found at www.credit-suisse.com.

International Motorsports Marketer to Expand Its Indiana Operations

ZIONSVILLE, Ind. (May 13, 2008) – Lt. Governor Becky Skillman joined executives from global motorsports marketer Just Marketing International today to announce the company's plans to grow its corporate headquarters here, creating more than 45 new jobs by 2012.

The company, which specializes in developing motorsports marketing and public relations campaigns for clients such as Subway, DIRECTV, Crown Royal and IndyCar, will invest more than $3 million to expand its suburban Indianapolis headquarters.

"Motorsports has a rich history and a bright future in Indiana thanks to great companies like Just Marketing International and the work of Zak Brown," said Skillman.  "As the motorsports capital of the world and home of the Greatest Spectacle in Racing, we'll continue to pursue companies like Just Marketing in hopes that other motorsports-related companies will locate and expand here as we build Indiana's reputation as the location of choice for motorsports businesses."

Founded in 1995, the company provides a myriad of motorsports marketing tools that include car, team and event sponsorship, trackside and mobile marketing, product promotions and licensed merchandise to corporations, race teams and motorsports series.  The company, which currently employs 90 associates in Indiana, will begin hiring information technology professionals, client services specialists and mobile marketing associates later this year in addition to maintaining its staff of more than 40 at its satellite locations in Charlotte, N.C., New York City, Germany, United Kingdom and Canada.

"Our corporate DNA includes a uniquely deep understanding of motorsports and its power to sell products and build brand loyalty," said Zak Brown, founder and chief executive officer of Just Marketing International.  "Our growth is driven by our ability to help major corporations advance their businesses using racing as a marketing tool.  We are a global company that proudly makes Indiana our headquarters.  Besides being a great place to live and do business, we consider Indiana to be the worldwide capitol of motorsports."

The Indiana Economic Development Corporation offered Just Marketing International up to $250,000 in performance-based tax credits and up to $98,500 in training grants based on the company's job creation plans.  The Town of Zionsville will consider property tax abatement.

"In Zionsville, we value commitment to the community, and JMI represents so much of what we seek to foster in our town," said Matt Price, Zionsville Town Council president.  "JMI initially chose to locate here because of our local quality of life and atmosphere, and it has grown and prospered to a point where it is ready to make another substantial investment in our community.  We are proud to be the home of JMI's world the headquarters."

The announcement of Just Marketing International's growth comes less than a month after the firm brokered a major sponsorship relationship between DIRECTV and the IndyCar Series.

Just Marketing International is one of more than 1,400 motorsports-specific businesses in Indiana that employ thousands of Hoosiers. Since creating an initiative in 2005to focus on attracting new motorsports businesses to Indiana, the Hoosier state has worked with industry leaders such as David Powers Motorsports, Vance and Hines and Hoosier Racing Tire, who collectively have committed to create more than 300 new jobs in Indiana and invest more than $33 million in their Indiana motorsports operations.

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, Remington Products and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

About IEDC

Created by Governor Mitch Daniels in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Daniels. Indiana Secretary of Commerce Nathan Feltman serves as the chief executive officer of the IEDC.  Since Daniels created the IEDC, the state has posted three consecutive years of record-breaking job creation. For more information about IEDC, visit www.iedc.in.gov.

Remington® Shaving & Grooming Uses Racing Venture to Create Buzz

Event Activation and Internet Microsite Combine For Consumer Engagement

ZIONSVILLE, IN –  (May 12, 2008) – Using the platform of professional sports car racing, Remington Shaving & Grooming is bringing the quality and precision of its products to consumers in new and imaginative ways. Leading motorsports agency Just Marketing International (JMI) is retained to assist in creating and capturing content. Featuring its primary sponsorship of a two-car Cadillac CTS-V race team competing in the SCCA Pro Racing SPEED World Challenge GT series, the brand completed an imaginative trackside activation campaign at the tour's season-opener .  Held at Sebring International Raceway, Remington brand ambassadors engaged race fans with products and demonstrations around the sprawling Florida road course.

The Team Remington race team includes 2005 season Drivers Champion, Andy Pilgrim, the #8 Cadillac CTS-V.  The team's matching #16 entry is driven by 2006 Sebring winner Michael McCann.

At the Sebring race, JMI staff enlisted Remington-branded models to introduce race fans to Remington shaving and grooming products.  The tests and testimonials were captured in photography and video and configured into content for a unique, Team Remington-oriented microsite.  The entertaining content can be found at www.remingtonracing.com

Said Kent Hussey, CEO, Spectrum Brands. "Race fans universally admire performance and innovation.  We look forward to capturing the fun and excitement of Team Remington Cadillac, as well as our products, and bringing them to life on the worldwide web."

About Remington Products

Remington Products, a division of Spectrum Brands, Inc., is a global consumer products company of shaving, grooming and personal care products.  More information can be found at www.remington-products.com

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, Remington Products and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

DIRECTV Brings HD to Indy as Premiere Official Sponsor of the IndyCar Series

Major Partnership with Series Includes Official HD Sponsorship

El Segundo, CA and Indianapolis, IN – (April 3, 2008) - DIRECTV, the nation's leading satellite television provider, adds another notch in its HD belt as the Premiere Official Sponsor of the IndyCar Series. Beginning with the April 6 Honda Indy Grand Prix of St. Petersburg all IndyCar Series events will be carried in DIRECTV HD, delivering unprecedented detail and realism to a sport already defined by speed, history and pulse-quickening close finishes.

As the Premiere Official Sponsor for the IndyCar Series, DIRECTV will be recognized in the series logo to reinforce that each respective race event is carried "in DIRECTV HD". DIRECTV will also receive extensive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road. The Fan Zone at each track will also feature DIRECTV co-branded interactive kiosks where race fans can learn about the racing history, components of each car, and get updated stats on each driver and race.

Furthermore, the multi-year sponsorship gives DIRECTV a large presence on the IndyCar website (www.indycar.com) including, branding on the IndyCar Race Control feature, the daily poll, and IndyCar Fantasy Racing.

"The addition of DIRECTV and their superb HD programming is great news for the IndyCar Series and our intensely loyal fans," said Terry Angstadt, president of the Indy Racing League's commercial division.  "DIRECTV is an excellent and very significant addition to our sport as they share many of our brand attributes including speed, technology and innovation.  They are precisely the caliber of corporation being attracted to our series in increasingly growing numbers."

The 2008 season marks the first full-season of the IndyCar Series being presented in HD. Further, IndyCar Series broadcasts will feature onboard cameras able to pan 360 degrees utilizing HD technology, a motorsports first.

"No one can come close to DIRECTV in terms of the depth of sports and HD programming we offer our customers, and the IndyCar Series is a fantastic addition to our portfolio," said Jon Gieselman, DIRECTV's senior vice president of advertising and PR.  "We are honored to be part of the rebirth of this sport and helping to bring a now unified IndyCar series to fans everywhere."

The 2008 season marks the 13th year that the IndyCar Series will be telecast on ABC, ESPN or ESPN2.

In addition to its league sponsorship, DIRECTV has also become an IndyCar Series team sponsor.  Vision Racing will prominently fly the DIRECTV logo throughout the 2008 season.

Indiana-based Just Marketing International, which provides activation support for DIRECTV in other sports, in addition to brokering the IndyCar sponsorship, will oversee its activation.

About IndyCar Series

The IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. All 2008 IndyCar Series races will be available worldwide through a comprehensive, long-term broadcast agreement with ABC Sports/ESPN. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally-friendly fuel. The IndyCar Series continues to be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Danica Patrick, Marco Andretti, Dan Wheldon, and Helio Castroneves.  For more information on the IndyCar Series, please visit www.indycar.com.

About DIRECTV

DIRECTV, Inc. (NASDAQ:DTV - News), the nation's leading satellite television service provider, presents the finest television experience available to more than 16.8 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, Remington Products and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

BMW Newest Just Marketing International Client

Agency to Drive Partner Acquisitions in North American Motorsports

ZIONSVILLE, IN - (April 2, 2008) - Just Marketing International (JMI) will assist BMW of North America with developing and executing partnership and acquisition strategies throughout North American motorsports, it was announced today.

Primary to that commitment is support of a newly announced BMW M3 racing effort in the American Le Mans Series (ALMS). The two-car GT2 class team will be fielded by Columbus, Ohio based Rahal Letterman Racing. Following extensive 2008 development and testing of the BMW M3 race car, the Bobby Rahal-owned team will contest the full 2009 ALMS schedule.

On behalf of BMW, the JMI role will range from identifying and assessing assets, developing and implementing a market sales process, developing related sales and collateral materials, partner identification, negotiation and contract support.  JMI will provide additional value by providing a full range of motorsports marketing activation solutions geared toward driving quantifiable return-on-investment.

"Whether built for the highway or the race track, all BMW vehicles share a common blend of quality, performance and efficiency," said Zak Brown, Founder/CEO.  "We are very confident that our proven partnership acquisition strategies and capabilities will accelerate BMW's ALMS campaign in attracting and maintaining long-term sponsor partners."

In addition to the historic M3 effort in ALMS, BMW is well represented throughout North American motorsports including Grand-Am, SCCA and the newly reorganized and renamed Formula BMW Americas.  The popular open-wheel series now adds a pair of events in conjunction with the Brazilian Formula One Grand Prix that round out a 14-race schedule.

"As the global leader in motorsports marketing, we are delighted to have Zak Brown and his Just Marketing International team at our service," said Rich Brekus, General Manager, Product Planning and Strategy, BMW of North America.

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Subway® Restaurants Extends Ties with Joe Gibbs Racing, Tony Stewar

NASCAR Sprint Cup Sponsorship Spans 2009 Season

MILFORD, Connecticut (February 15, 2008) - SUBWAY® Restaurants has extended its sponsorship of Joe Gibbs Racing in the NASCAR Sprint Cup series, it was announced today.  The relationship that began in 2007 now will span through the 2009 season and includes an associate sponsorship of the team's Tony Stewart-driven #20 Home Depot Toyota Camry entries.

2005 NASCAR NEXTEL Cup Series Champion Stewart will personally endorse SUBWAY® Restaurants on his race cars and firesuit on a full-season basis. In addition, the #20 Stewart cars will bear full SUBWAY® Restaurants colors and branding at three 2008 Sprint Cup events including the SUBWAY Fresh Fit 500™ at Phoenix International Raceway, as well as events at California Speedway and Talladega Superspeedway.

A personal services agreement with Stewart will allow the sponsor relationship to extend to his prolific racing efforts in other motorsports series.

Stewart, who was personally a SUBWAY® sandwiches maven long before his official affiliation, continues to play a growing role as a SUBWAY® Restaurants ambassador. He currently appears in a nationally airing TV spot on behalf of the brand.

"Tony Stewart has proven to be an authentic and passionate SUBWAY® Restaurants spokesman," said Tony Pace, Senior VP and CMO, Subway Franchise Advertising Fund Trust (SFAFT).  "Not only does Tony have a great name, he is also a great, great race car driver.  Likewise, Joe Gibbs Racing is an outstanding organization so we couldn't ask for better NASCAR teammates."

About SUBWAY® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 28,500 locations in 86 countries. In 2002, the SUBWAY® chain surpassed McDonald's in the number of restaurants open in the United States and Canada. The chain has also passed McDonald's in Australia and New Zealand. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® chain was named the number one global franchise opportunity by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2008. For more information about the SUBWAY® restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

 
 

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