ZIONSVILLE, IN - (April 2, 2008) - Just Marketing International (JMI) will assist BMW of North America with developing and executing partnership and acquisition strategies throughout North American motorsports, it was announced today.

Primary to that commitment is support of a newly announced BMW M3 racing effort in the American Le Mans Series (ALMS). The two-car GT2 class team will be fielded by Columbus, Ohio based Rahal Letterman Racing. Following extensive 2008 development and testing of the BMW M3 race car, the Bobby Rahal-owned team will contest the full 2009 ALMS schedule.

On behalf of BMW, the JMI role will range from identifying and assessing assets, developing and implementing a market sales process, developing related sales and collateral materials, partner identification, negotiation and contract support.  JMI will provide additional value by providing a full range of motorsports marketing activation solutions geared toward driving quantifiable return-on-investment.

"Whether built for the highway or the race track, all BMW vehicles share a common blend of quality, performance and efficiency," said Zak Brown, Founder/CEO.  "We are very confident that our proven partnership acquisition strategies and capabilities will accelerate BMW's ALMS campaign in attracting and maintaining long-term sponsor partners."

In addition to the historic M3 effort in ALMS, BMW is well represented throughout North American motorsports including Grand-Am, SCCA and the newly reorganized and renamed Formula BMW Americas.  The popular open-wheel series now adds a pair of events in conjunction with the Brazilian Formula One Grand Prix that round out a 14-race schedule.

"As the global leader in motorsports marketing, we are delighted to have Zak Brown and his Just Marketing International team at our service," said Rich Brekus, General Manager, Product Planning and Strategy, BMW of North America.

About Just Marketing International

Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.