JMI in the News
Remington® Shaving & Grooming Uses Racing Venture to Create Buzz
ZIONSVILLE, IN – (May 12, 2008) – Using the platform of professional sports car racing, Remington Shaving & Grooming is bringing the quality and precision of its products to consumers in new and imaginative ways. Leading motorsports agency Just Marketing International (JMI) is retained to assist in creating and capturing content. Featuring its primary sponsorship of a two-car Cadillac CTS-V race team competing in the SCCA Pro Racing SPEED World Challenge GT series, the brand completed an imaginative trackside activation campaign at the tour's season-opener . Held at Sebring International Raceway, Remington brand ambassadors engaged race fans with products and demonstrations around the sprawling Florida road course.
The Team Remington race team includes 2005 season Drivers Champion, Andy Pilgrim, the #8 Cadillac CTS-V. The team's matching #16 entry is driven by 2006 Sebring winner Michael McCann.
At the Sebring race, JMI staff enlisted Remington-branded models to introduce race fans to Remington shaving and grooming products. The tests and testimonials were captured in photography and video and configured into content for a unique, Team Remington-oriented microsite. The entertaining content can be found at www.remingtonracing.com
Said Kent Hussey, CEO, Spectrum Brands. "Race fans universally admire performance and innovation. We look forward to capturing the fun and excitement of Team Remington Cadillac, as well as our products, and bringing them to life on the worldwide web."
About Remington Products
Remington Products, a division of Spectrum Brands, Inc., is a global consumer products company of shaving, grooming and personal care products. More information can be found at www.remington-products.com
About Just Marketing International
Just Marketing International (JMI) is the global leader in motorsports marketing. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include DIRECTV, Crown Royal, Lenovo, BMW, Hilton International, Johnnie Walker, IRWIN Industrial Tools, SUBWAY® Restaurants, Remington Products and UPS, among others. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.


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