JMI in the News

Crown Royal Becomes a Primary Sponsor for Matt Kenseth - 7/28/09

Industry Leaders Crown Royal, Matt Kenseth to reunite next season

CONCORD, N.C. (July 28, 2009) – Roush Fenway Racing announced today that Diageo, parent company of Crown Royal, has renewed its multi-year sponsorship with its organization. Crown Royal will serve as the primary sponsor for Matt Kenseth and the No. 17 Sprint Cup team at 18 Cup events in 2010.

"I'm excited about teaming up with Crown Royal," said Kenseth, one of only five drivers in NASCAR history to win the Sprint Cup rookie of the year award, a Sprint Cup Championship and the Daytona 500.

"I worked with Diageo's Smirnoff ICE brand back in 2003 and we developed a great relationship. They were a part of our Championship season and we were able to take part in a lot of really cool promotions and events to promote messages associated with responsible drinking.  I'm really looking forward to representing Crown Royal and continuing that great work."

"It's a pleasure to welcome a Champion like Matt back as our partner," said Dan Sanborn, Sr. Director, Brand Public Relations for Diageo. "Through our earlier relationship with Matt in 2003, and as the Crown Royal IROC Champion in 2004, we have experienced great success together over the years. We look forward to extending that relationship and having Matt represent one of our biggest brands both on-and-off the track."

Diageo has been a partner of Roush Fenway Racing dating back to 2003 where Kenseth was first paired with the Smirnoff Ice Brand. In 2005, Crown Royal entered the sport as sponsor of the #97 team and in 2006 became sponsor of Jamie McMurray and the #26 team.

"We will miss Jamie (McMurray) as he has been an amazing partner both on and off the track taking our 'Be a champion. Drink Responsibly,' campaign to new heights. We were lucky to have him as part of our team and whatever sponsor aligns with him will have a great person working on their behalf. We wish him well," said Sanborn.

"We are pleased that we found a suitable home within Roush Fenway Racing for one of the greatest brands in the world," said Roush Fenway Racing president Geoff Smith.

"While this is a multiple year sponsorship with Crown Royal as a primary sponsor for half the season, we are still looking and working with a few sponsor prospects to jump onto Matt's championship caliber team and align themselves with a global leader such as Diageo. This is clearly one of the strongest opportunities to become available for a potential sponsor," said Smith.

Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com.

For additional information contact: Kevin Woods at kwoods@roushfenway.com.

About Crown Royal Canadian Whisky

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For the fourth consecutive year, the Crown Royal Company is the primary sponsor of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray. For more information visit www.crownroyal.com.

It's about quality, not quantity.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

IRWIN® and Jamie McMurray Pay Tribute to SkillsUSA® - 6/19/09

Special Paint Scheme Featured at Infineon Raceway

Huntersville, NC (June 19, 2009) - Jamie McMurray's No. 26 IRWIN® VISE-GRIP® Ford Fusion will feature the SkillsUSA® logo in the NASCAR Sprint Cup Series race at Infineon Raceway in Sonoma, Calif. on June 21. This partnership between IRWIN Industrial Tools® and the SkillsUSA organization includes the car sponsorship and a specially-designed helmet that will be autographed by McMurray and team owner Jack Roush and at the SkillsUSA National Conference. McMurray will be a featured guest at the National Leadership & Skills Conference in Kansas City, MO following the race in Sonoma.

"On behalf of IRWIN and Roush Fenway Racing, I'm excited and honored to represent SkillsUSA this weekend," McMurray said. "It's a great organization and by including them on the car, I hope more people will learn about them and their programs."

The SkillsUSA logo will be featured on the deck lid of McMurray's car at the Sonoma event. Driver McMurray and team owner Roush will show their support for the organization through the presentation of an autographed helmet. The race will be broadcast on TNT Sunday, June 21 and will bring additional exposure to the SkillsUSA organization and National Competition.

Jeff Hammond, part of the NASCAR television broadcast team and a partner with IRWIN Industrial Tools, said he thinks the IRWIN-SkillsUSA partnership is a step forward for both organizations. "IRWIN has a long history of supporting a variety of organizations," he said, "but SkillsUSA is truly a great organization that benefits more than just one group or person."

IRWIN's partnership with the organization includes cash donations and a title sponsorship of the SkillsUSA Alumni 5K Champions Run. IRWIN supports the building trade students and instructors of the SkillsUSA organization with the necessary tools to learn their trade and begin their careers. With the support of companies like IRWIN, SkillsUSA serves more than 280,000 high school and college students and professional members in a variety of technical, skilled and service occupations.

About SkillsUSA

SkillsUSA is a national organization. More than 300,000 student and instructors join SkillsUSA annually, organized into more than 14,700 sections and 54 state and territorial associations. SkillsUSA programs include local, state and national competitions in which students demonstrate occupational and leadership skills. At the annual national-level SkillsUSA Conference, over 5,400 students compete in 91 occupational and leadership skill areas. For more information about SkillsUSA, visit the website at www.skillsusa.org.

About IRWIN Industrial Tool Company

IRWIN Industrial Tools manufactures and distributes a broad line of hand tools and power tool accessories including IRWIN® VISE-GRIP® pliers and wrenches, MARATHON® saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® woodboring bits, STRAIT-LINE® marking tools, UNIBIT® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a part of Newell Rubbermaid's global portfolio of brands. For more information, call 1-800-GO-IRWIN or visit www.irwin.com.

About Roush Fenway Racing

Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

JMI RANKED NATIONALLY AMONG U.S. PROMOTION AGENCIES - 6/11/09

Only Motorsports-Exclusive Agency Ranked; 3rd Overall in Sports Marketing Agencies

JMI RANKED NATIONALLY AMONG U.S. PROMOTION AGENCIES BY PROMO MAGAZINE Only Motorsports-Exclusive Agency Ranked; 3rd Overall in Sports Marketing Agencies

ZIONSVILLE, IN (June 11, 2009) - Just Marketing International (JMI) has been recognized among America's 2009 top promotion agencies, and particularly within its chosen marketing discipline.  The rankings were part of PROMO magazine's annual compilation and ranking of the leading 100 promotion agencies in the U.S., and were announced June 4, 2009.

According to the PROMO study, JMI was ranked 45th among all measured U.S. promotion agencies and third highest among all those having sports as their specialty.  Although not an official part of the rankings, JMI was the only motorsports-exclusive agency on the list.

JMI continues to execute exemplary motorsports promotion executions on behalf of its corporate clientele.  This includes major new 2009 clients, among them UPS, Verizon Wireless, LG Electronics and NASDAQ.

Among the criteria in the PROMO 100 rankings are 2008 net revenue, two-year growth, number of years in business and net revenue per employee.  The rankings further measure and list the top agencies among five specific marketing disciplines: retail, interactive, events, promotional products and sports.

PROMO magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix.  The magazine serves marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry.

"Client satisfaction remains our primary measuring stick, yet it is interesting to gain a statistical reference point for our agency based on the entire industry," said Zak Brown, Founder and CEO of Just Marketing International.  "JMI has intentionally crafted itself to focus solely on motorsports.  Doing so has allowed us to provide our clients with a competitive edge that can only be created by true insider knowledge and access."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

       

Premier North American Motor Sport Business Forum to Debut in Orlando - 5/06/09

US Motor Sport Forum Set

PREMIER NORTH AMERICAN MOTOR SPORT BUSINESS FORUM TO DEBUT IN ORLANDO PRIOR TO P.R.I. SHOW IN DECEMBER

ORLANDO, Fla. - (May 6, 2009) An unprecedented assembly of international motorsports leadership will present and discuss compelling industry trends at the inaugural North American Motor Sport Business Forum, December 8 – 9 in Orlando, Florida. The forum will be organized and hosted by Switzerland's IM2 Events, which has established a series of similar events in Europe and the Middle East, and Just Marketing International which will provide promotional support.

Making its North American debut, the prestigious Forum is the pinnacle business platform for motor sport. The event will focus on the commercial side of the sport featuring presentations from A-List presenters from leading teams, sponsors, championship promoters and industry executives. Leadership from the highest echelons of NASCAR, IndyCar, NHRA, ALMS, and Grand-Am Road Racing are expected among the event's featured speakers and panelists.

Attendees will receive unique knowledge through two full days of insightful presentations and idea-filled panel discussions. In one of its unique features, attendees will additionally have the unprecedented opportunity to network with the Forum's Who's Who of motor sport guests and each other during scheduled informal sessions. A variety of exhibitions from leading motor sports companies is also on tap.

Previous Forums in Europe and the Middle East featured presentations from leading executives from major championships including NASCAR, IRL, Formula One, MotoGP, A1GP World Cup of Motorsport, WRC, LMS, WTCC, BTCC as well as motor sport's world governing body, the FIA.

Simon Berger, Director of the Motor Sport Business Forum, said: "I am delighted that we are launching the Motor Sport Business Forum North America alongside PRI in December this year. In these times of economic instability, events like the Motor Sport Business Forum have become both highly relevant and important for the global motor sport industry. More than ever the promoters, teams, sponsors and investors require a platform on which they can listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professional, and negotiate deals."

Zak Brown, Founder and CEO of Indianapolis-based Just Marketing International (JMI), the world's leading motor sports-exclusive marketing agency, will act in the capacity of Forum Chairman. Brown has additionally pledged the assistance of JMI in promoting the inaugural North American forum.

"I'm delighted to support this Forum with IM2 Events, which has established a reputation as the undisputed leader in creating compelling motor sports industry programming," said Zak Brown. "As an agency, JMI is exclusively dedicated to global motor sport marketing. We will use our collective experience and insider access to help ensure a stellar presenter line-up and a compelling array of topics."

The Forum will be held at the Hilton Orlando, the first hotel connected to the Orange County Convention Center. The convention center houses the ensuing Performance Racing Industry Show (PRI), which follows the Motor Sport Forum on December 10-12, 2009. The PRI show includes 1450 companies as part of the world's largest racing trade show. The hardcore racing technology showcase annually attracts approximately 40,0000 buyers and attendees from 61 countries.

For more event information and to register for the 2009 North American Motor Sport Business Forum go to: www.msbforum.com/northamerica.

Just Marketing International Relocates UK Base - 5/01/09

Central London Office Opens 1st May, 2009

SILVERSTONE, (May 1, 2009) - Global motorsports-exclusive marketing agency leader Just Marketing International (JMI) is pleased to announce that from the 1st May 2009, its UK offices will relocate from Silverstone, Northamptonshire, to Knightsbridge, Central London.

JMI has been based at the Silverstone Circuit in the heart of the UK's motorsports industry for the past four years. Now, thanks to a growing blue chip client base and the desire to be more accessible to clients, motorsport industry leaders, partners and suppliers, the decision has been made to relocate to central London.

"As our international clientele have increased, so too has our desire to physically position our operations for optimal corporate service," said Zak Brown, Founder and CEO of Just Marketing International.   "Relocating our European business hub to London is a strategic decision which will benefit JMI now and in the future.  We feel London will be an excellent home base for our existing UK staff as well as for attracting new world-class talent."

Based on client and strategic business need, JMI continues to actively increase its London office staff.

The new JMI UK offices have been designed specifically to reflect both JMI's brand values and functional needs. By virtue of its central location, a short walk from Knightsbridge tube station, and easily accessible from London Heathrow Airport, it also means that for the first time JMI will be able to offer clients a London base from which to "hot desk" when needed.

 

Notes:  London address details

Second Floor, 171-175 Brompton Road, Knightsbridge, London SW3 1HW
Telephone  +44 (0) 207 590 5850
Fax  +44 (0) 207 584 3686

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments.  JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

UPS Unveils New Car Design for Russ Friedman 400

"Big Brown" Goes Gray with Special Paint Scheme
To Promote UPS Freight

ATLANTA, (April 30, 2009) -NASCAR fans will see a different look for the No. 6 UPS Ford Fusion this weekend when David Ragan hits the track at Richmond International Raceway for the Russ Friedman 400 presented by Crown Royal.

Taking a break from the traditional brown UPS paint scheme, Ragan's car will feature a special UPS Freight design to promote the Richmond, Va.-based division of UPS.  The design incorporates the gray of UPS Freight with new brown and gold trim using a unique paint formula that includes crushed glass to make the vehicle sparkle.

UPS Freight offers a wide range of ground freight shipping options for customers who need to ship anything from a single oversized package to a heavy pallet or full truckload of freight across North America, Puerto Rico, Guam and the U.S. Virgin Islands.

"Everyone at UPS, and especially our Richmond facility employees, are thrilled to have UPS Freight featured on David Ragan's car for this weekend's race," said UPS Freight President Jack Holmes.  "It's very gratifying to have our employees recognized in such a prominent and unique way."

To kick off the Richmond race weekend, Ragan will make a special appearance at the UPS Freight headquarters today to spend time with local UPS employees.  UPS Freight employs nearly 2,000 people in the Richmond area and roughly 17,000 total around the country.

In addition to the special UPS Freight paint scheme, the UPS Freight Charlotte Service Center will be featured on the wing of Ragan's No. 6 Ford as part of UPS's "Maximum Center" program.  UPS launched the program this year to recognize UPS operating facilities for accomplishments in service, safety and performance.

"It's neat to mix things up a bit throughout the season; to have a different look with UPS Freight onboard the No. 6 car at Richmond will be fun for our entire UPS team," said Ragan.  "There are many UPS Freight employees who are big racing fans, and I hope to thank them for their support by getting our UPS Freight Ford Fusion into Victory Lane this weekend."

To view the new UPS Freight paint scheme for the No. 6 car, log on to racing.ups.com.

Headquartered in Atlanta, Ga., UPS (NYSE: UPS) is the world's largest package delivery company and a global leader in supply chain services.  Each day, the UPS pit crew of more than 425,000 dedicated employees delivers to more than 200 countries and territories worldwide.  In 2009, UPS begins its 10th year as the Official Express Delivery Company of NASCAR and its ninth consecutive year of primary sponsorship in the league's top-ranked Sprint Cup Series.  To get UPS news direct, visit pressroom.ups.com/RSS.

JMI Promotes Best of Brazil

Leads IndyCar Series activation for Apex Brasil

ZIONSVILLE, IN (April 9, 2009) - Leading motorsports marketing agency Just Marketing International (JMI) has begun delivery of strategic, creative, experiential, hospitality and program management services to Apex Brasil, it was announced today. JMI assists the Brazilian Trade and Investment Promotion Agency in activating its multi-year agreement with the Indy Racing League.

Apex Brasil is leveraging the energy and commercial power of the IndyCar Series to promote 65 business sectors including food, fashion, health and technology, among others. In 2009, the IndyCar Series will hold events in the United States, Canada and Japan, with each of the three countries representing major targets for Brazilian exports.

"We are excited to showcase the best of Brazil through the IndyCar Series, said Alessandro Teixeira, CEO, Apex Brasil. "The sport of IndyCar racing is predicated on the highest levels of quality and performance. It is a natural environment for us to invite like-minded companies and consumers to feel the energy of Brazil's culture and commerce."

JMI's deliverables include an integrated campaign for Apex Brasil and its member industries and companies including an intranet site, trackside hospitality, an interactive experiential display, VIP motor coach and a variety of business-to-business events. Program creative features the "Experience Our Energy" tag line and custom-themed design elements.

"For years, Brazil has consistently produced some of the most talented and popular drivers in the Indy Racing League", said Zak Brown, founder and CEO, Just Marketing International. "Now, Apex Brasil is further raising the bar through its green energy partnership with IndyCar and its mission to use the sport to promote Brazil and its impressive cultural and commercial offerings."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

UPS REVEALS NEW NASCAR AD CAMPAIGN

David Ragan to Compete in "Maximum Driver" Challenges

ATLANTA, (April 2, 2009) - NASCAR rising star David Ragan won't be racing the "big brown truck" this year, but he will be learning what it takes to be a UPS driver in a humorous new television advertising campaign UPS launches this weekend as part of its revamped racing program.

The four-spot series, which was produced by The Martin Agency, will feature Ragan competing with UPS drivers in various extreme physical challenges to determine who will earn the title of "Maximum Driver." The first spot will be broadcast on FOX on Sunday, April 5, during the Samsung 500 at Texas Motor Speedway, but a special preview will be available on Friday afternoon, April 3, at www.racing.ups.com.

Ragan made his UPS Racing debut at the Daytona 500 in February, at which time a new television ad introducing him to the UPS team began running that featured Ragan driving his No. 6 Ford Fusion through the UPS corporate headquarters. The "Maximum Driver" series will go beyond the introduction, with Ragan facing several unique and potentially harrowing challenges as he goes toe-to-toe with some of UPS's elite delivery professionals.

The "Maximum Driver" campaign follows UPS's immensely popular "Race the Truck" commercials featuring NASCAR legend Dale Jarrett, who represented UPS Racing for nearly eight years.

"That campaign became a favorite of NASCAR fans everywhere and it did a great deal to help us establish a strong presence in the sport," said Ron Rogowski, UPS director of sponsorships. "This campaign is a fresh approach to promoting our NASCAR involvement and it has some creative marketing muscle behind it.

After the Samsung 500, the three remaining spots will be revealed sequentially throughout the 2009 racing season.

"I'm really excited about the new commercials and I think NASCAR fans are going to love them, too," said Ragan. "The ads are extremely funny, but they still manage to convey UPS's core strengths of service, dedication and reliability."

Headquartered in Atlanta, Ga., UPS (NYSE: UPS) is the world's largest package delivery company and a global leader in supply chain services. Each day, the UPS pit crew of more than 425,000 dedicated employees delivers to more than 200 countries and territories worldwide. In 2009, UPS begins its 10th year as the Official Express Delivery Company of NASCAR and its ninth consecutive year of primary sponsorship in the league's top-ranked Sprint Cup Series. For more information, log onto racing.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.

Verizon Wireless to Sponsor Penske Racing Grand-Am Sports Car Series Team

MOORESVILLE, N.C (March 31, 2009) - Building on its partnership with Penske Racing while extending its Verizon Championship Racing program, Verizon Wireless today announced that it will serve as primary sponsor of the Penske Racing Daytona Prototype in the 2009 Grand-Am Rolex Sports Car Series.

Beginning with the Bosch Engineering 250 race at Virginia International Raceway, April 24-25, and for the remaining events on the 2009 Grand-Am Series schedule, the Penske Racing entry will carry the Verizon Wireless black and red color scheme and iconic "V" design. The car will be co-driven by championship racers Timo Bernhard and Romain Dumas, who earned back-to-back American Le Mans Series sports car titles for Penske Racing in 2007 and 2008.

Competing with the No. 12 Verizon Wireless entry in the Grand-Am Series, the Porsche Riley will build on the identity that the Penske Racing No. 12 and Verizon Championship Racing is establishing in both the NASCAR Cup Series and NASCAR Nationwide Series. Verizon Wireless supports both the No. 12 Penske Dodge driven by David Stremme in the Cup Series as well as the No. 12 Verizon Wireless Dodge piloted by rising star Justin Allgaier in the Nationwide Series.

Verizon Wireless is one of the most diverse and wide-reaching brands in all of motorsports. With partnerships established with Penske Racing teams in NASCAR, the Grand-Am Series and the IndyCar Series - featuring associate sponsorship of the No. 6 Team Penske car driven by Ryan Briscoe and the No. 3 Team Penske machine scheduled to be driven by Helio Castroneves - Verizon Wireless is broadly represented at the highest levels of professional auto racing.

"Verizon Wireless is a terrific partner of Penske Racing and we're excited to announce that the relationship will extend to our team in the Grand-Am Rolex Series," said Roger Penske. "We have experienced much success in sports car racing and with the support of Verizon Wireless, we hope to celebrate with them in Victory Lane many times this year. I want to thank Verizon Wireless for its extensive support of our NASCAR Nationwide and Cup Series teams as well as our IndyCar Series and Grand-Am Series programs."

In addition to its partnership with the team, Verizon Wireless will also serve as title sponsor of two Grand-Am Rolex Series events this season. The Verizon Wireless 250 presented by Crown Royal Cask No. 16 will be held May 1-3 at New Jersey Motorsports Park, while Mazda Raceway Laguna Seca will host the Verizon Festival of Speed presented by SPEEDCOM Communications, May 15-17.

"It's been a great start to the 2009 racing season for Verizon Wireless working with the Penske Racing team," said Mike Lanman, chief marketing officer for Verizon Wireless. "We look forward to taking Verizon Championship Racing to the next level with our sponsorship of the Penske Grand-Am team, as well as our entitlement of the two events this season in the Grand-Am Rolex Series. It's a outstanding opportunity for Verizon Wireless to partner with Grand-Am and one of the top teams in sports car racing. We can't wait to see the No. 12 Verizon Wireless Daytona Prototype compete on track this year."

Verizon Championship Racing is the designation for all race programs supported by Verizon Wireless. Verizon Championship Racing will deliver exciting activation elements in many markets this year across various racing disciplines, unique fan experiences, and the latest in racing news and action available only on VCAST. V CAST Video subscribers will have access to behind-the-scenes exclusive interviews with drivers, recaps of races, highlights, games, news and other racing information. Information about show car and driver appearances, the smart fortwo fleet in Verizon racing colors, concerts and other elements can be discovered at www.VerizonChampionshipRacing.com.

About Penske Racing

Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 307 major race wins, 363 pole positions and 22 National Championships. For more information about Penske Racing, please visit www.penskeracing.com.

JMI Advances Verizon Championship Racing

Innovative activations led by Just Marketing International

ZIONSVILLE, IN (March 19, 2009) - After launching successfully during Daytona International Speedway's DIRECTV Speedweeks in February, Verizon Championship Racing rolls on with Just Marketing International (JMI) support. The unfolding motorsports umbrella theme for telecommunications leader Verizon Wireless is driven by JMI-supplied strategy, design, promotions and program related business-to-business marketing initiatives.

Offered as a new category available to V CAST subscribers, Verizon Championship Racing offers a host of multimedia options for fans including behind-the-scenes exclusive interviews with drivers, recaps of races, highlights, news and other racing information. Verizon Championship Racing elevates 2009 sponsorships of Penske Racing and No. 12 Verizon Wireless Dodge driver Justin Allgaier in the NASCAR Nationwide Series and Team Penske in the IndyCar Series. The team also features Verizon Wireless branding on its No. 12 Penske Porsche Riley Daytona Prototype in the Grand-Am Rolex Sports Car Series.

Indiana-based JMI was prominent in generating Verizon Championship Racing pre-launch strategy and ideation. The agency also provides dedicated account team support of multi-faceted program activation. During its Daytona debut Verizon Championship Racing activations included multiple fan-focused experiences including NASCAR show cars, driver appearances and a race-themed concert, among others. Plans for future Verizon Championship Racing in-market activations are currently underway.

"It's a pleasure to support the roll-out and activation of Verizon Championship Racing," said Zak Brown, Founder and CEO, Just Marketing International. "Rich V Cast content and insider access to the legendary Penske Racing organization are a great bonus for race fans. Collaborating in the planning and implementation of Verizon Championship Racing continues to be an exciting and engaging project for JMI."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

Subway® Restaurants to Serve as Primary Sponsor

SUBWAY® Restaurants to Serve as Primary Sponsor for Carl Edwards and No. 99 Roush Fenway Racing Team at Three NASCAR Sprint Cup Series Races in 2009

SUBWAY Paint Scheme to Appear at Spring Phoenix and Summer Daytona Events

DAYTONA BEACH, Fla., (Feb. 07, 2009) - SUBWAY® Restaurants will serve as the primary sponsor of Carl Edwards and the No. 99 Ford Fusion in the NASCAR Sprint Cup Series for three races in 2009. This partnership furthers SUBWAY's commitment to the sport which includes the entitlement sponsorship of the SUBWAY Fresh Fit 500 at Phoenix International Raceway in April.

"We are glad to have another fan of SUBWAY, Carl Edwards, join our team," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "He loves our sweet onion chicken teriyaki sandwich with olives."

"We are delighted to announce this partnership with Carl, Roush Fenway Racing and Aflac and look forward to successful results for all," continued Pace.

The No. 99 SUBWAY / Aflac Ford will make its debut April 18 in the SUBWAY Fresh Fit™ 500 at Phoenix International Raceway, returning to the track July 4 at Daytona International Speedway and a third race to be announced.

"I've been eating SUBWAY sandwiches for a long time. They are the best tasting, most healthy food option that I can get on-the-go when I'm traveling," stated Edwards.

Throughout those races, SUBWAY will promote its SUBWAY FRESH FIT™ menu. Designed for adults and children, the menu offers better-for-you, on-the-go meal options that complement active lifestyles. The healthier dining options consist of low-fat sandwiches and "fit" sides such as apples, raisins and yogurt.

"I believe in their initiatives which include a commitment to children's health. We plan to work together and build on existing programs along with incorporating some of the things that I have been involved with," continued Edwards. "The key for me at this point in my career is to partner with brands like SUBWAY that make a product that I use and that I believe in. I am also looking forward to being a part of a fun advertising campaign."

SUBWAY Restaurants has a yearlong associate sponsorship of the No. 99 Aflac Ford in the Sprint Cup Series and a personal services agreement with Edwards. As part of his new partnership with SUBWAY, Edwards will be featured in an advertising campaign that will kick off with the national television broadcast of the Daytona 500 (Feb. 15 on FOX).

"I am extremely pleased to have SUBWAY back as a partner at Roush Fenway Racing," said Jack Roush, CEO, Roush Fenway Racing. "We have been focusing more and more as a company on promoting a healthy lifestyle with our employees and in particular, our drivers and pit crew members. So having a partner like SUBWAY who shares the same message is ideal. I look forward to seeing the SUBWAY logo back on a Roush Fenway Ford Fusion this season."

About SUBWAY Restaurants:

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,500 locations in 87 countries. The SUBWAY chain has surpassed McDonald's® number of locations throughout the USA, Canada, Australia and New Zealand. Headquartered in Milford, Conn., with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership marked the beginning of a remarkable journey – one that makes it possible for thousands of individuals to build and succeed in their own business. The SUBWAY chain has been named the No. 1 global franchise opportunity by Entrepreneur magazine in its 2008 franchise ranking. For more information about the SUBWAY restaurant chain, visit www.subway.com. SUBWAY is a registered trademark of Doctor's Associates Inc.

About Aflac:

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for 11 consecutive years.

Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com. About Roush Fenway Racing: Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

SUBWAY® Restaurants to Serve as Primary Sponsor for Carl Edwards and

SUBWAY Paint Scheme to Appear at Spring Phoenix and Summer Daytona Events

DAYTONA BEACH, Fla., Feb. 07, 2009- SUBWAY® Restaurants will serve as the primary sponsor of Carl Edwards and the No. 99 Ford Fusion in the NASCAR Sprint Cup Series for three races in 2009. This partnership furthers SUBWAY's commitment to the sport which includes the entitlement sponsorship of the SUBWAY Fresh Fit 500 at Phoenix International Raceway in April.

"We are glad to have another fan of SUBWAY, Carl Edwards, join our team," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "He loves our sweet onion chicken teriyaki sandwich with olives."

"We are delighted to announce this partnership with Carl, Roush Fenway Racing and Aflac and look forward to successful results for all," continued Pace.

The No. 99 SUBWAY / Aflac Ford will make its debut April 18 in the SUBWAY Fresh Fit 500 at Phoenix International Raceway, returning to the track July 4 at Daytona International Speedway and a third race to be announced.

"I've been eating SUBWAY sandwiches for a long time. They are the best tasting, most healthy food option that I can get on-the-go when I'm traveling," stated Edwards.

Throughout those races, SUBWAY will promote its SUBWAY FRESH FIT™ menu. Designed for adults and children, the menu offers better-for-you, on-the-go meal options that complement active lifestyles. The healthier dining options consist of low-fat sandwiches and "fit" sides such as apples, raisins and yogurt.

"I believe in their initiatives which include a commitment to children's health. We plan to work together and build on existing programs along with incorporating some of the things that I have been involved with," continued Edwards. "The key for me at this point in my career is to partner with brands like SUBWAY that make a product that I use and that I believe in. I am also looking forward to being a part of a fun advertising campaign."

SUBWAY Restaurants has a yearlong associate sponsorship of the No. 99 Aflac Ford in the Sprint Cup Series and a personal services agreement with Edwards. As part of his new partnership with SUBWAY, Edwards will be featured in an advertising campaign that will kick off with the national television broadcast of the Daytona 500 (Feb. 15 on FOX).

"I am extremely pleased to have SUBWAY back as a partner at Roush Fenway Racing," said Jack Roush, CEO, Roush Fenway Racing. "We have been focusing more and more as a company on promoting a healthy lifestyle with our employees and in particular, our drivers and pit crew members. So having a partner like SUBWAY who shares the same message is ideal. I look forward to seeing the SUBWAY logo back on a Roush Fenway Ford Fusion this season."

About SUBWAY Restaurants:

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,500 locations in 87 countries. The SUBWAY chain has surpassed McDonald's® number of locations throughout the USA, Canada, Australia and New Zealand. Headquartered in Milford, Conn., with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership marked the beginning of a remarkable journey – one that makes it possible for thousands of individuals to build and succeed in their own business. The SUBWAY chain has been named the No. 1 global franchise opportunity by Entrepreneur magazine in its 2008 franchise ranking. For more information about the SUBWAY restaurant chain, visit www.subway.com. SUBWAY is a registered trademark of Doctor's Associates Inc.

About Aflac:

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for 11 consecutive years.

Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

About Roush Fenway Racing:

Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

 
 

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