Innovative activations led by Just Marketing International

ZIONSVILLE, IN (March 19, 2009) - After launching successfully during Daytona International Speedway's DIRECTV Speedweeks in February, Verizon Championship Racing rolls on with Just Marketing International (JMI) support. The unfolding motorsports umbrella theme for telecommunications leader Verizon Wireless is driven by JMI-supplied strategy, design, promotions and program related business-to-business marketing initiatives.

Offered as a new category available to V CAST subscribers, Verizon Championship Racing offers a host of multimedia options for fans including behind-the-scenes exclusive interviews with drivers, recaps of races, highlights, news and other racing information. Verizon Championship Racing elevates 2009 sponsorships of Penske Racing and No. 12 Verizon Wireless Dodge driver Justin Allgaier in the NASCAR Nationwide Series and Team Penske in the IndyCar Series. The team also features Verizon Wireless branding on its No. 12 Penske Porsche Riley Daytona Prototype in the Grand-Am Rolex Sports Car Series.

Indiana-based JMI was prominent in generating Verizon Championship Racing pre-launch strategy and ideation. The agency also provides dedicated account team support of multi-faceted program activation. During its Daytona debut Verizon Championship Racing activations included multiple fan-focused experiences including NASCAR show cars, driver appearances and a race-themed concert, among others. Plans for future Verizon Championship Racing in-market activations are currently underway.

"It's a pleasure to support the roll-out and activation of Verizon Championship Racing," said Zak Brown, Founder and CEO, Just Marketing International. "Rich V Cast content and insider access to the legendary Penske Racing organization are a great bonus for race fans. Collaborating in the planning and implementation of Verizon Championship Racing continues to be an exciting and engaging project for JMI."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.