Leads IndyCar Series activation for Apex Brasil

ZIONSVILLE, IN (April 9, 2009) - Leading motorsports marketing agency Just Marketing International (JMI) has begun delivery of strategic, creative, experiential, hospitality and program management services to Apex Brasil, it was announced today. JMI assists the Brazilian Trade and Investment Promotion Agency in activating its multi-year agreement with the Indy Racing League.

Apex Brasil is leveraging the energy and commercial power of the IndyCar Series to promote 65 business sectors including food, fashion, health and technology, among others. In 2009, the IndyCar Series will hold events in the United States, Canada and Japan, with each of the three countries representing major targets for Brazilian exports.

"We are excited to showcase the best of Brazil through the IndyCar Series, said Alessandro Teixeira, CEO, Apex Brasil. "The sport of IndyCar racing is predicated on the highest levels of quality and performance. It is a natural environment for us to invite like-minded companies and consumers to feel the energy of Brazil's culture and commerce."

JMI's deliverables include an integrated campaign for Apex Brasil and its member industries and companies including an intranet site, trackside hospitality, an interactive experiential display, VIP motor coach and a variety of business-to-business events. Program creative features the "Experience Our Energy" tag line and custom-themed design elements.

"For years, Brazil has consistently produced some of the most talented and popular drivers in the Indy Racing League", said Zak Brown, founder and CEO, Just Marketing International. "Now, Apex Brasil is further raising the bar through its green energy partnership with IndyCar and its mission to use the sport to promote Brazil and its impressive cultural and commercial offerings."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.