JMI in the News

LEADING QUESTIONS: Racing promotions require big drive - IBJ.com article - 7/21/10

Zak Brown was recently featured on http://www.ibj.com/article/print?articleId=21206.

July 21, 2010 by Mason King

Welcome to the latest installment of "Leading Questions: Wisdom from the Corner Office," where IBJ sits down with one of central Indiana's top bosses to talk shop about their industry and the habits that lead to success.

Zak Brown, 38, started go-kart racing at age 13 and discovered that he had a talent for going fast and making strategic decisions on the fly. Those qualities would serve him well as founder of motorsports marketing firm Just Marketing International at age 22. Brown found that winning clients in the board room was just as thrilling as passing a rival in the final turn, and further fed his competitive spirit.

http://www.ibj.com/article/print?articleId=21206

F1B Downshift: Zak Brown of JMI/United Autosports - Formula1blog article - 6/18/10

Zak Brown was recently featured on http://www.formula1blog.com.

June 18, 2010 by Negative Camber

"If you'd like a brief insight to the world of motorsports marketing, then this podcast is a must. Just Marketing International's Zak Brown joins me for a quick chat about the world of marketing in motorsports as well as his new racing team; yes, he is a driver, United Autosports.

"Join Zak and me as we discuss the nuances of motorsports marketing and the outlook for United Autosports.

"Many thanks to Zak and Martyn for their kind consideration and time."

http://www.formula1blog.com/wp-content/podcast/F1BDownshift18.mp3

JMI Appointed by Indian Grand Prix Promoter - 6/4/10

JPSK Sports retains Just Marketing International for world-class motorsports facility

Indianapolis, London/New Delhi: 4 June 2010 – Just Marketing International (JMI), the global leader in motorsports marketing, has been appointed by JPSK Sports Private Limited to provide strategic and consultancy services for the commercial development of the Jaypee Group Circuit, the venue that will host the inaugural Formula 1™ Indian Grand Prix in 2011.

JPSK Sports, which has secured the long-term rights to the Formula 1™ Indian Grand Prix, is a division of the Jaypee Group and the appointment of JMI comes as the promoter increases its strategic planning for the new venue, alongside its continuing preparations for the F1 event in 2011.

The company is constructing a world-class motorsports facility near Greater Noida, about 40 kilometres outside New Delhi, as part of Jaypee Sports City. The Formula One circuit occupies its own area on a 2,500 acre site, which includes a 100,000-seater international cricket stadium and, in future phases, will also feature world-class hockey, soccer and tennis facilities.

JMI will provide strategic counsel in developing a motorsports facility plan and support JPSK Sports in optimising return-on-investment for both the venue and the events staged at the complex, including the Grand Prix.

"JMI comes to us highly recommended by global leaders in motorsports," commented Mark Hughes, Vice President of Operations for JPSK Sports. "The agency's experience, relationships and insider knowledge, combined with a thorough and broad understanding of the commercial landscape of motorsports and sponsorship, will be invaluable to us as we launch this ambitious venture."

"India is an important market with significant potential for motorsports," said Tom Moser, EVP Strategy for JMI. "We are delighted to form this relationship with JPSK Sports and the Jaypee Group and to partner with the prominent Gaur family."

ABOUT JUST MARKETING INTERNATIONAL (JMI)

Just Marketing International is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business.

JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages more than $300 million in annual motorsports investments.

JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, FXDD, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IZOD IndyCar Series, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

ABOUT JPSK SPORTS AND JAYPEE GROUP

Jaypee Group is a well diversified infrastructure and industrial conglomerate with an annual turnover in excess of Rs. 6500 Crores. The group has made its presence in various sectors like hydro power, cement, hospitality, real estate & educational institutions and was founded in 1957 by Jaiprakash Gaur, who continues to guide the group today.

Jaypee Group is building significant infrastructure in India which includes development of world-class leisure and sporting facilities throughout India.

JPSK Sports Pvt. Ltd. is developing a greenfield state-of-the-art sports complex, Jaypee Greens Sports City, a diverse, progressive, vital community spread over 2500 acres and comprising an international motorsports track, ICC standard cricket stadium and other sports facilities, commercial zone, educational facilities, medical facilities and numerous recreational options along with residential districts with related integrated support infrastructure and auxiliary facilities. For more information, please visit www.jalindia.com.

Top 32 NASCAR Drivers Set to Go Head-2-Head In DIRECTV’s Knockout Bracket - 4/12/10

NASCAR Drivers to Give a Total of $500,000 in Cash Prizes To Their Favorite Charities; Fans Can Enter for a Chance to Win $1 Million or A 2010 ROUSH Mustang

EL SEGUNDO, Calif., April 12, 2010 - The battle lines are drawn for the first ever DIRECTV NASCAR® Head-2-Head Knockout competition - an innovative new bracket-format competition that will showcase rivalries among 32 NASCAR Sprint Cup Series™ drivers as they go mano a mano each week. During this past Saturday's Subway Fresh Fit 600 broadcast, DIRECTV and FOX announced the 32 drivers and bracket seedings in the high-stakes contest for charity, through which fans also have a chance to win $1 million*. In just the past two days, more than 10,000 people have entered the competition.

While head-to-head bragging rights will undoubtedly be motivation for the drivers, the stakes are high as they compete for an opportunity to earn additional prize money and to give a total of $500,000 to the charities of their choice as they successfully move on through each round of the single-elimination brackets.

These head-to-head "races within the races" will play out over the course of the next four NASCAR Sprint Cup Series™ events, and in classic "bracket-tournament" fashion, fans can enter their own bracket predictions at www.DIRECTV.com/NASCAR for the chance to win $1 million or a 2010 Roush Mustang. Fans will need to enter their bracket predictions quickly with the entry period now open and closing on Sunday, April 18 at 3 p.m. EDT. This unique bracket-format competition breaks new ground for NASCAR® racing as it marks the first time drivers will be pitted in one-on-one battles for supremacy on the pavement.

The competition divides 32 NASCAR Sprint Cup Series™ drivers, seeded one through eight, into four regional brackets: Turn 1, Turn 2, Turn 3 and Turn 4, with each driver going head-to-head against a new competitor each week in a single-elimination format. Participating drivers advance to subsequent rounds by finishing higher than the driver they're matched up against each week. In classic "tournament" fashion, rounds one through three will narrow the field down to "The Fastest Four" who will trade paint for DIRECTV'S NASCAR® Head-2-Head Knockout Championship at Darlington Raceway on May 8.

The Turn 1 group features number one seed Kurt Busch, taking on the eighth-seeded Elliott Sadler. Also featured in the Turn 1 grouping are NASCAR favorites Dale Earnhardt Jr. and Carl Edwards. In Turn 2, all eyes will be on top-seeded Mark Martin as he goes head-to-head against David Ragan. In Turn 3, Jimmie Johnson takes on Regan Smith and Turn 4 rounds out the bracket with Jeff Gordon going up against Bobby Labonte. For the complete bracket details, see the accompanying bracket sheet or visit www.DIRECTV.com/NASCAR.

Consumers participating in the bracket will have a chance to win a 2010 ROUSH Mustang for finishing first, a 42-inch HDTV for second place and two tickets to any NASCAR race in 2011 for finishing third. Fans will also have a chance to win the ultimate prize - a check for $1 million to the person who picks a perfect bracket. Fans can enter their brackets now by visiting www.DIRECTV.com/NASCAR.

Here is the schedule for DIRECTV's NASCAR® Head-2-Head Knockout competition in 2010:

• Round One on April 18 (Samsung Mobile 500 at Texas Motor Speedway)
• Round Two on April 25 (Aaron's 499 at Talladega Superspeedway)
• Round Three on May 1 (Crown Royal Presents the Heath Calhoun 400), Richmond International Raceway)
• "The Fastest Four" on May 8 (Southern 500 at Darlington Raceway)

NASCAR HOTPASS®, DIRECTV's exclusive broadcast that allows you to experience the race from the driver's vantage point, will transform into the ultimate way to track your brackets during the four-week competition and will be the best way to follow along.

* $1 million awarded either in the form of: (a) a 40-year annuity payable at $25,000 per year; or (b) a lump sum payment equal to the present value of such an annuity.

About DIRECTVM

DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.56 million customers the capacity for more than 200 HD channels in Dolby 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

JMI Appointed To FIA GT1 World Championship Brief - 02/22/10

Top Motorsports Agency Enters Consultancy Role For New FIA GT1 World Championship

London (February 22, 2010) - The SRO Motorsports Group (SRO) has announced that they have appointed Just Marketing International (JMI), the world's leading motorsports-exclusive agency, to serve as its commercial consultant, for the soon-to-launch FIA GT1 World Championship.

The agreement calls for JMI to support SRO on a full-service basis including prospect targeting, market research and intelligence, presentations, creative ideation, Customer Relationship Management (CRM) and targeted VIP events. The brief will further cover the established FIA GT2 and FIA GT3 European Championships.

JMI works in every major motorsports series worldwide and now sets its sights on enhancing the marketplace position of the SRO-promoted FIA GT1 World Championship, which will become a fully accredited world championship series alongside Formula 1, the World Rally Championship, and the World Touring Car Championship.

"JMI has brought more new companies into motorsports than any other agency over the past 10 years," observed Stephane Ratel, founder and CEO of SRO Motorsports Group. "We are extremely confident in the success of the new FIA GT1 World Championship and confident that through assistance from JMI we can enhance its visibility as one of the world's greatest motorsports series. We firmly believe that, together with the FIA GT2 and GT3 European Championships, the FIA GT1 World events are an enormously viable property and one that has the potential for huge commercial growth."

Iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati, and Nissan will feature in the FIA GT1 World Championship

"The FIA GT1 World Championship is a jewel among all professional racing series, regardless of continent," said Zak Brown, Founder and CEO of JMI. "The collaboration between JMI and SRO is expected to accelerate the FIA GT1 World Championship to a much higher level of fan and sponsor engagement. We are particularly confident in the success of the championship and look forward to creating an even higher level of awareness."

The 2010 FIA GT1 World Championship commences April 17 at the Yas Marina Circuit in Abu Dhabi.

About the FIA GT1 World Championship

The FIA GT1 World Championship is only the fourth fully FIA-sanctioned world motorsport series alongside Formula One, the World Rally Championship, and the World Touring Car Championship

The GT1 season starts at the futuristic Yas Marina circuit in Abu Dhabi and then visits some of Europe's classic grand prix circuits including Silverstone, Spa Francorchamps, and Nurburgring and also includes a street race in Durban, South Africa. The season concludes with two South American rounds in Interlagos, Brazil and the spectacular San Luis, Argentina.

About SRO Motorsports Group

SRO Motorsports Group specialises in the promotion and organisation of motorsport series. Although primarily concerned with GT racing, whose revival in the 1990's SRO was inextricably linked, SRO also promotes multi-platform events, such as the FFSA Super Série and the British F3-GT Series. SRO has offices in London, Paris, and Germany, as well as a partnership in Latin America.

SRO promotes nine championships and series, including the FIA GT1 World Championship, the FIA GT2 and FIA GT3 European Championships, the GT4 European Cup, the FFSA French GT Championship, the British GT Championship, the British F3 International Series, the ADAC GT Masters, and the GT 90's Revival Series. SRO is also a partner in the Le Mans Series and the Brazilian GT3 Championship and has franchise agreements with the Belcar and the Dutch GT4 Championship.

SRO is chaired by Stephane Ratel, working with a growing team of full-time staff and freelancers worldwide, and with the support of the FIA and numerous other national sporting authorities and sanctioning bodies.

About JMI

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative, customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business.

JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages more than $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others.

JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Izod IndyCar Series, Grand-Am, NHRA, FIA GT1 World Championship, and the American Le Mans Series.

For further information:
Matt Steel - msteel@justmarketing.com
Direct line: +44 (0) 207 590 5860
Mobile: +44 (0) 7525 905 810
www.justmarketing.com

JMI ADDS NASCAR STAR JEFF GORDON AS CLIENT - 2/15/10

Four-time Cup Champ Gains Commercial Management Services

ZIONSVILLE, Ind. - (February 15, 2010) - JMI, the world's largest motorsports-exclusive agency, has added legendary NASCAR driver Jeff Gordon to its client list, it was announced today. JMI will provide Gordon strategic consultation, endorsement procurement, contract negotiations, brand strategy and marketing deliverables.

The four-time Sprint Cup Series champion and three-time Daytona 500 winner will now look to JMI to assist and guide his exploration of commercial opportunities.

"With many new chapters in his career still to be written, Jeff Gordon has already established himself as one of NASCAR's all-time greatest drivers," said Zak Brown, Founder and CEO of JMI. "As a businessman, he is mindful of the need to maximize his personal brand both now and in the future. JMI is proud to apply its resources to assist Jeff in the further realization of his goals."

Gordon, the long-time Hendrick Motorsports driver, will pilot the No. 24 DuPont Chevrolet in 2010 NASCAR Sprint Cup Series competition.

"Having previously enjoyed a productive management relationship with IMG, I'm now ready to explore new business opportunities in the current phase of my life and career," stated Gordon. "I am impressed and excited by JMI and its extensive and growing global motorsports reach. As I continue to grow and diversify my personal brand, I'm thrilled to have them represent those interests now and in the future."

About JMI

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IZOD IndyCar Series, Grand-Am, NHRA, FIA GT Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

JMI ADDS THREE SENIOR EXECUTIVES - 1/11/10

Senior Vice President, Marketing, Chief Financial Officer and Vice President, Partnership Development Announced

ZIONSVILLE, IN – (January 11, 2010) – Global leading motorsports exclusive agency Just Marketing International (JMI) has further bolstered its executive corps through the addition of three proven professionals, it was announced today. Lauri Morrow Crawford, Kevin Thimjon and John Driscoll have joined JMI in the roles of Senior Vice President, Marketing, Chief Financial Officer and Vice President, Partnership Development, respectively.

Morrow Crawford joins JMI with experience leading business and brand strategy for world-class consumer packaged goods, consumer durables, retail and technology firms. She has built and led diverse marketing teams through business model transitions at Invensys and Trane, led retail marketing for Nike, managed highly competitive brands for Procter & Gamble and established a foundation in communications at PepsiCo. At JMI, she will serve as the Senior Vice President, Marketing and will oversee the agency's Marketing, Communications, Creative Services and Ideation departments. Morrow Crawford possesses extensive global marketing experience, including throughout Asia, which will support JMI's growing business interests in that region.

"Through her broad strategic and brand marketing background, Lauri Morrow Crawford will provide increased marketing functionality to JMI's clients, including advancing our strategy, ideation, brand marketing, digital marketing and ROI capabilities," said Jon Flack, Executive Vice President, Client Services for JMI.

Thimjon joins JMI with a substantial and proven performance record. He was previously the President and Chief Financial Officer of Bell Industries, Inc., and enjoyed prior success as the Chief Financial Officer of the Systems Integration business unit of Stanley Security Solutions, a division of The Stanley Works. Preceding that, Thimjon served in a series of high-ranking financial managerial roles including Executive Vice President, Chief Operating Officer and Chief Financial Officer of ISR Solutions.

"Kevin Thimjon comes to JMI with a solid and versatile record of proven financial management of large and diverse companies," said Zak Brown, Founder and Chief Executive Officer for JMI. "The depth of his relevant business knowledge will be of great value to JMI today and for years to come."

Prior to joining JMI, Driscoll most recently served as the Senior Vice President and Chief Brand Officer at Car and Driver and Road & Track, along with holding several other positions within that organization. He will serve as JMI's Vice President, Partnership Development and will manage the Partnership Development team in North America, including satellite offices in Charlotte, Canada and Zionsville. His primary responsibility will be leading the JMI client solutions process in North America.

"John Driscoll is no stranger to JMI. We have known him for several years and appreciate his excellent reputation in the automotive world," said John Church, Executive Vice President, Partnership Development for JMI. "John's professional background and the fact that he is personally passionate about our industry make him an excellent fit for our company."

All three executives will operate from JMI's global headquarters located in Zionsville, Indiana.

"JMI continues to grow deeper and stronger through the addition of Lauri Morrow Crawford, Kevin Thimjon and John Driscoll, three talented and proven leaders," said Brown. "We have high expectations of their contributions to the agency, and especially in their ability to deliver unique value to JMI's current and future clients."

About JMI

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative, customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Izod IndyCar Series, Grand-Am, NHRA, FIA GT Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com .

 
 

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