Just Marketing International - News

Singapore Exchange to Host Eminent Business of Motorsports Summit - 9/9/10

Thu, 09 Sep 2010 13:34:00 -0400

Company teams up with leading motorsports marketing agency JMI

Singapore/London/Indianapolis (9 September 2010) – Leading executives from across Asia will converge in Singapore, at the Singapore Exchange, on 24 September for the region's first business conference with a view inside the motorsports industry.

The summit, "THE BUSINESS OF MOTORSPORTS IN ASIA", will feature Formula 1™ supremo Bernie Ecclestone. He will be joined by an impressive assembly of business leaders and government officials headlined by the Guest of Honour, Mr. S Iswaran, Singapore's Senior Minister of State, Ministry of Trade & Industry, and Ministry of Education.

The 2010 FORMULA 1™ SINGTEL SINGAPORE GRAND PRIX provides an opportunity to gather top companies and their executives to discuss the emergence of motorsports as a major economic contributor to the region.

"THE BUSINESS OF MOTORSPORTS IN ASIA will be a golden opportunity for business leaders in the region to capitalize on the momentum Formula One has brought to Asia and I'm looking forward to it," said Ecclestone, President and CEO, Formula One Management and Formula One Administration. "Asia has increasingly played an important role in Formula 1™ and has been at the centre of some innovative developments, like the first night race in Singapore. F1™ is a global sport driven by international business and the business opportunities for Asian companies through motorsports are expanding rapidly."

"Led by Formula One racing, a sustained wave of motorsports-related investment and commercial opportunity has continued to build in Asia," said Zak Brown, Founder and CEO of JMI. "We applaud the foresight of SGX to use this summit to provide Asian companies with a heightened awareness of this trend."

With more than a quarter of Formula One World Championship races now currently taking place in Asia, both JMI and SGX believe the sport offers unprecedented exposure and business opportunities for the region's key companies.

"SGX strongly believes that most businesses can learn from each other and their applicable best practices," said Magnus Böcker, Chief Executive Officer of Singapore Exchange. "With Asia recognized as the market of the future, the economic impact of F1™ and the greater motorsports industry in this region is undeniable. We are hopeful that the summit will fuel stronger interests towards the motorsports business in Asia."

Joining SGX and JMI in support of THE BUSINESS OF MOTORSPORTS IN ASIA are the Economic Development Board (EBD) Singapore, Singapore Tourism Board (STB), Singapore Sports Council and media partners including The Business Times of Singapore and Channel NewsAsia.

ABOUT SINGAPORE EXCHANGE (SGX)

Singapore Exchange (SGX) is among the world's largest exchanges and Asia's second largest listed exchange. As the Asian gateway, SGX is the market of choice for investors wanting to participate in Asia's vibrant and rapidly-growing economies, and for Asian issuers seeking international capital.

SGX's extensive suite of securities, derivatives and commodities products makes it Asia's most international exchange. SGX's services range from listings, trading, high-speed market access, clearing and settlement to depository services and Central Counter Party services for OTC traded derivatives. With the region's longest trading hours, and powered by cutting edge technology, SGX is the unparalleled conduit for investment flows into and out of Asia.

For more information, please visit SGX website: www.sgx.com.

JMI GUIDES UBS INTO F1

Mon, 23 Aug 2010 07:02:00 -0400

JMI appointed by UBS to support global partnership with Formula 1

London/Indianapolis: 23 August 2010 – Just Marketing International (JMI), the global leader in motorsports marketing, has been retained by UBS as the company announced today it will become a Global Partner of Formula 1. JMI closely advised and guided UBS on its entry to the sport.

Through its motorsports marketing expertise, JMI will now continue to support the UBS global sponsorship team, by providing a range of services including its strategic counsel, account management, hospitality and communications disciplines. JMI's Client Services International division, based in London, will lead the account through a dedicated team, with continued specialist support from the agency's US headquarters in Indianapolis.

"All of us at JMI are delighted that UBS has chosen Formula 1 as a global sponsorship platform," said Zak Brown, Founder and CEO of JMI. "The partnership has strong alignment to UBS's truly international stature and strategic business objectives, particularly in key growth markets." He continued: "We are proud to add UBS to our cherished portfolio of clients and privileged to support another fine brand in its introduction to and ongoing presence in the sport."

Michael Willi, Chief Communication Officer, UBS AG, added: "JMI has been a great partner in guiding us into the sport. We now draw on their proven expertise to support us in managing a key sponsorship and branding platform in the special environment of motorsports."

Zak Brown and United Autosports: Best of two worlds - Racer article - 07/31/10

Tue, 03 Aug 2010 13:10:00 -0400

Zak Brown was recently featured on http://www.racer.com/zak-brown-and-united-autosports-best-of-two-worlds/article/176064/.

July 31, 2010 by Andrew Crask

You know the old line about how to make a small fortune in motor racing -- just start with a large one. It's a cliche because it's true, but Zak Brown, co-owner of the United Autosports GT3 team with Britain's Richard Dean, has found a way around that conundrum by building a team that serves his larger business interests while also providing a perfect outlet for his racing passion. Especially this weekend, when he joins some of his idols racing an Audi R8 LMS in a 24-hour race on one of the world's greatest racetracks -- Spa-Francorchamps.

http://www.racer.com/zak-brown-and-united-autosports-best-of-two-worlds/article/176064/

LEADING QUESTIONS: Racing promotions require big drive - IBJ.com article - 7/21/10

Thu, 22 Jul 2010 13:52:00 -0400

Zak Brown was recently featured on http://www.ibj.com/article/print?articleId=21206.

July 21, 2010 by Mason King

Welcome to the latest installment of "Leading Questions: Wisdom from the Corner Office," where IBJ sits down with one of central Indiana's top bosses to talk shop about their industry and the habits that lead to success.

Zak Brown, 38, started go-kart racing at age 13 and discovered that he had a talent for going fast and making strategic decisions on the fly. Those qualities would serve him well as founder of motorsports marketing firm Just Marketing International at age 22. Brown found that winning clients in the board room was just as thrilling as passing a rival in the final turn, and further fed his competitive spirit.

http://www.ibj.com/article/print?articleId=21206

F1B Downshift: Zak Brown of JMI/United Autosports - Formula1blog article - 6/18/10

Fri, 18 Jun 2010 16:06:00 -0400

Zak Brown was recently featured on http://www.formula1blog.com.

June 18, 2010 by Negative Camber

"If you'd like a brief insight to the world of motorsports marketing, then this podcast is a must. Just Marketing International's Zak Brown joins me for a quick chat about the world of marketing in motorsports as well as his new racing team; yes, he is a driver, United Autosports.

"Join Zak and me as we discuss the nuances of motorsports marketing and the outlook for United Autosports.

"Many thanks to Zak and Martyn for their kind consideration and time."

http://www.formula1blog.com/wp-content/podcast/F1BDownshift18.mp3

JMI Appointed by Indian Grand Prix Promoter - 6/4/10

Fri, 04 Jun 2010 14:40:00 -0400

JPSK Sports retains Just Marketing International for world-class motorsports facility

Indianapolis, London/New Delhi: 4 June 2010 – Just Marketing International (JMI), the global leader in motorsports marketing, has been appointed by JPSK Sports Private Limited to provide strategic and consultancy services for the commercial development of the Jaypee Group Circuit, the venue that will host the inaugural Formula 1™ Indian Grand Prix in 2011.

JPSK Sports, which has secured the long-term rights to the Formula 1™ Indian Grand Prix, is a division of the Jaypee Group and the appointment of JMI comes as the promoter increases its strategic planning for the new venue, alongside its continuing preparations for the F1 event in 2011.

The company is constructing a world-class motorsports facility near Greater Noida, about 40 kilometres outside New Delhi, as part of Jaypee Sports City. The Formula One circuit occupies its own area on a 2,500 acre site, which includes a 100,000-seater international cricket stadium and, in future phases, will also feature world-class hockey, soccer and tennis facilities.

JMI will provide strategic counsel in developing a motorsports facility plan and support JPSK Sports in optimising return-on-investment for both the venue and the events staged at the complex, including the Grand Prix.

"JMI comes to us highly recommended by global leaders in motorsports," commented Mark Hughes, Vice President of Operations for JPSK Sports. "The agency's experience, relationships and insider knowledge, combined with a thorough and broad understanding of the commercial landscape of motorsports and sponsorship, will be invaluable to us as we launch this ambitious venture."

"India is an important market with significant potential for motorsports," said Tom Moser, EVP Strategy for JMI. "We are delighted to form this relationship with JPSK Sports and the Jaypee Group and to partner with the prominent Gaur family."

ABOUT JUST MARKETING INTERNATIONAL (JMI)

Just Marketing International is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business.

JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, FXDD, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IZOD IndyCar Series, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

ABOUT JPSK SPORTS AND JAYPEE GROUP

Jaypee Group is a well diversified infrastructure and industrial conglomerate with an annual turnover in excess of Rs. 6500 Crores. The group has made its presence in various sectors like hydro power, cement, hospitality, real estate & educational institutions and was founded in 1957 by Jaiprakash Gaur, who continues to guide the group today.

Jaypee Group is building significant infrastructure in India which includes development of world-class leisure and sporting facilities throughout India.

JPSK Sports Pvt. Ltd. is developing a greenfield state-of-the-art sports complex, Jaypee Greens Sports City, a diverse, progressive, vital community spread over 2500 acres and comprising an international motorsports track, ICC standard cricket stadium and other sports facilities, commercial zone, educational facilities, medical facilities and numerous recreational options along with residential districts with related integrated support infrastructure and auxiliary facilities. For more information, please visit www.jalindia.com.

Top 32 NASCAR Drivers Set to Go Head-2-Head In DIRECTV’s Knockout Bracket - 4/12/10

Mon, 12 Apr 2010 14:01:00 -0400

NASCAR Drivers to Give a Total of $500,000 in Cash Prizes To Their Favorite Charities; Fans Can Enter for a Chance to Win $1 Million or A 2010 ROUSH Mustang

EL SEGUNDO, Calif., April 12, 2010 - The battle lines are drawn for the first ever DIRECTV NASCAR® Head-2-Head Knockout competition - an innovative new bracket-format competition that will showcase rivalries among 32 NASCAR Sprint Cup Series™ drivers as they go mano a mano each week. During this past Saturday's Subway Fresh Fit 600 broadcast, DIRECTV and FOX announced the 32 drivers and bracket seedings in the high-stakes contest for charity, through which fans also have a chance to win $1 million*. In just the past two days, more than 10,000 people have entered the competition.

While head-to-head bragging rights will undoubtedly be motivation for the drivers, the stakes are high as they compete for an opportunity to earn additional prize money and to give a total of $500,000 to the charities of their choice as they successfully move on through each round of the single-elimination brackets.

These head-to-head "races within the races" will play out over the course of the next four NASCAR Sprint Cup Series™ events, and in classic "bracket-tournament" fashion, fans can enter their own bracket predictions at www.DIRECTV.com/NASCAR for the chance to win $1 million or a 2010 Roush Mustang. Fans will need to enter their bracket predictions quickly with the entry period now open and closing on Sunday, April 18 at 3 p.m. EDT. This unique bracket-format competition breaks new ground for NASCAR® racing as it marks the first time drivers will be pitted in one-on-one battles for supremacy on the pavement.

The competition divides 32 NASCAR Sprint Cup Series™ drivers, seeded one through eight, into four regional brackets: Turn 1, Turn 2, Turn 3 and Turn 4, with each driver going head-to-head against a new competitor each week in a single-elimination format. Participating drivers advance to subsequent rounds by finishing higher than the driver they're matched up against each week. In classic "tournament" fashion, rounds one through three will narrow the field down to "The Fastest Four" who will trade paint for DIRECTV'S NASCAR® Head-2-Head Knockout Championship at Darlington Raceway on May 8.

The Turn 1 group features number one seed Kurt Busch, taking on the eighth-seeded Elliott Sadler. Also featured in the Turn 1 grouping are NASCAR favorites Dale Earnhardt Jr. and Carl Edwards. In Turn 2, all eyes will be on top-seeded Mark Martin as he goes head-to-head against David Ragan. In Turn 3, Jimmie Johnson takes on Regan Smith and Turn 4 rounds out the bracket with Jeff Gordon going up against Bobby Labonte. For the complete bracket details, see the accompanying bracket sheet or visit www.DIRECTV.com/NASCAR.

Consumers participating in the bracket will have a chance to win a 2010 ROUSH Mustang for finishing first, a 42-inch HDTV for second place and two tickets to any NASCAR race in 2011 for finishing third. Fans will also have a chance to win the ultimate prize - a check for $1 million to the person who picks a perfect bracket. Fans can enter their brackets now by visiting www.DIRECTV.com/NASCAR.

Here is the schedule for DIRECTV's NASCAR® Head-2-Head Knockout competition in 2010:

• Round One on April 18 (Samsung Mobile 500 at Texas Motor Speedway)
• Round Two on April 25 (Aaron's 499 at Talladega Superspeedway)
• Round Three on May 1 (Crown Royal Presents the Heath Calhoun 400), Richmond International Raceway)
• "The Fastest Four" on May 8 (Southern 500 at Darlington Raceway)

NASCAR HOTPASS®, DIRECTV's exclusive broadcast that allows you to experience the race from the driver's vantage point, will transform into the ultimate way to track your brackets during the four-week competition and will be the best way to follow along.

* $1 million awarded either in the form of: (a) a 40-year annuity payable at $25,000 per year; or (b) a lump sum payment equal to the present value of such an annuity.

About DIRECTVM

DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.56 million customers the capacity for more than 200 HD channels in Dolby 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

JMI Appointed To FIA GT1 World Championship Brief - 02/22/10

Tue, 23 Feb 2010 11:28:00 -0400

Top Motorsports Agency Enters Consultancy Role For New FIA GT1 World Championship

London (February 22, 2010) - The SRO Motorsports Group (SRO) has announced that they have appointed Just Marketing International (JMI), the world's leading motorsports-exclusive agency, to serve as its commercial consultant, for the soon-to-launch FIA GT1 World Championship.

The agreement calls for JMI to support SRO on a full-service basis including prospect targeting, market research and intelligence, presentations, creative ideation, Customer Relationship Management (CRM) and targeted VIP events. The brief will further cover the established FIA GT2 and FIA GT3 European Championships.

JMI works in every major motorsports series worldwide and now sets its sights on enhancing the marketplace position of the SRO-promoted FIA GT1 World Championship, which will become a fully accredited world championship series alongside Formula 1, the World Rally Championship, and the World Touring Car Championship.

"JMI has brought more new companies into motorsports than any other agency over the past 10 years," observed Stephane Ratel, founder and CEO of SRO Motorsports Group. "We are extremely confident in the success of the new FIA GT1 World Championship and confident that through assistance from JMI we can enhance its visibility as one of the world's greatest motorsports series. We firmly believe that, together with the FIA GT2 and GT3 European Championships, the FIA GT1 World events are an enormously viable property and one that has the potential for huge commercial growth."

Iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati, and Nissan will feature in the FIA GT1 World Championship

"The FIA GT1 World Championship is a jewel among all professional racing series, regardless of continent," said Zak Brown, Founder and CEO of JMI. "The collaboration between JMI and SRO is expected to accelerate the FIA GT1 World Championship to a much higher level of fan and sponsor engagement. We are particularly confident in the success of the championship and look forward to creating an even higher level of awareness."

The 2010 FIA GT1 World Championship commences April 17 at the Yas Marina Circuit in Abu Dhabi.

About the FIA GT1 World Championship

The FIA GT1 World Championship is only the fourth fully FIA-sanctioned world motorsport series alongside Formula One, the World Rally Championship, and the World Touring Car Championship

The GT1 season starts at the futuristic Yas Marina circuit in Abu Dhabi and then visits some of Europe's classic grand prix circuits including Silverstone, Spa Francorchamps, and Nurburgring and also includes a street race in Durban, South Africa. The season concludes with two South American rounds in Interlagos, Brazil and the spectacular San Luis, Argentina.

About SRO Motorsports Group

SRO Motorsports Group specialises in the promotion and organisation of motorsport series. Although primarily concerned with GT racing, whose revival in the 1990's SRO was inextricably linked, SRO also promotes multi-platform events, such as the FFSA Super Série and the British F3-GT Series. SRO has offices in London, Paris, and Germany, as well as a partnership in Latin America.

SRO promotes nine championships and series, including the FIA GT1 World Championship, the FIA GT2 and FIA GT3 European Championships, the GT4 European Cup, the FFSA French GT Championship, the British GT Championship, the British F3 International Series, the ADAC GT Masters, and the GT 90's Revival Series. SRO is also a partner in the Le Mans Series and the Brazilian GT3 Championship and has franchise agreements with the Belcar and the Dutch GT4 Championship.

SRO is chaired by Stephane Ratel, working with a growing team of full-time staff and freelancers worldwide, and with the support of the FIA and numerous other national sporting authorities and sanctioning bodies.

About JMI

JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages more than $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others.

JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Izod IndyCar Series, Grand-Am, NHRA, FIA GT1 World Championship, and the American Le Mans Series.

For further information:
Matt Steel - msteel@justmarketing.com
Direct line: +44 (0) 207 590 5860
Mobile: +44 (0) 7525 905 810
www.justmarketing.com

JMI ADDS NASCAR STAR JEFF GORDON AS CLIENT - 2/15/10

Mon, 15 Feb 2010 13:53:00 -0400

Four-time Cup Champ Gains Commercial Management Services

ZIONSVILLE, Ind. - (February 15, 2010) - JMI, the world's largest motorsports-exclusive agency, has added legendary NASCAR driver Jeff Gordon to its client list, it was announced today. JMI will provide Gordon strategic consultation, endorsement procurement, contract negotiations, brand strategy and marketing deliverables.

The four-time Sprint Cup Series champion and three-time Daytona 500 winner will now look to JMI to assist and guide his exploration of commercial opportunities.

"With many new chapters in his career still to be written, Jeff Gordon has already established himself as one of NASCAR's all-time greatest drivers," said Zak Brown, Founder and CEO of JMI. "As a businessman, he is mindful of the need to maximize his personal brand both now and in the future. JMI is proud to apply its resources to assist Jeff in the further realization of his goals."

Gordon, the long-time Hendrick Motorsports driver, will pilot the No. 24 DuPont Chevrolet in 2010 NASCAR Sprint Cup Series competition.

"Having previously enjoyed a productive management relationship with IMG, I'm now ready to explore new business opportunities in the current phase of my life and career," stated Gordon. "I am impressed and excited by JMI and its extensive and growing global motorsports reach. As I continue to grow and diversify my personal brand, I'm thrilled to have them represent those interests now and in the future."

About JMI

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IZOD IndyCar Series, Grand-Am, NHRA, FIA GT Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

JMI ADDS THREE SENIOR EXECUTIVES - 1/11/10

Mon, 11 Jan 2010 00:00:00 -0400

Senior Vice President, Marketing, Chief Financial Officer and Vice President, Partnership Development Announced

ZIONSVILLE, IN – (January 11, 2010) – Global leading motorsports exclusive agency Just Marketing International (JMI) has further bolstered its executive corps through the addition of three proven professionals, it was announced today. Lauri Morrow Crawford, Kevin Thimjon and John Driscoll have joined JMI in the roles of Senior Vice President, Marketing, Chief Financial Officer and Vice President, Partnership Development, respectively.

Morrow Crawford joins JMI with experience leading business and brand strategy for world-class consumer packaged goods, consumer durables, retail and technology firms. She has built and led diverse marketing teams through business model transitions at Invensys and Trane, led retail marketing for Nike, managed highly competitive brands for Procter & Gamble and established a foundation in communications at PepsiCo. At JMI, she will serve as the Senior Vice President, Marketing and will oversee the agency's Marketing, Communications, Creative Services and Ideation departments. Morrow Crawford possesses extensive global marketing experience, including throughout Asia, which will support JMI's growing business interests in that region.

"Through her broad strategic and brand marketing background, Lauri Morrow Crawford will provide increased marketing functionality to JMI's clients, including advancing our strategy, ideation, brand marketing, digital marketing and ROI capabilities," said Jon Flack, Executive Vice President, Client Services for JMI.

Thimjon joins JMI with a substantial and proven performance record. He was previously the President and Chief Financial Officer of Bell Industries, Inc., and enjoyed prior success as the Chief Financial Officer of the Systems Integration business unit of Stanley Security Solutions, a division of The Stanley Works. Preceding that, Thimjon served in a series of high-ranking financial managerial roles including Executive Vice President, Chief Operating Officer and Chief Financial Officer of ISR Solutions.

"Kevin Thimjon comes to JMI with a solid and versatile record of proven financial management of large and diverse companies," said Zak Brown, Founder and Chief Executive Officer for JMI. "The depth of his relevant business knowledge will be of great value to JMI today and for years to come."

Prior to joining JMI, Driscoll most recently served as the Senior Vice President and Chief Brand Officer at Car and Driver and Road & Track, along with holding several other positions within that organization. He will serve as JMI's Vice President, Partnership Development and will manage the Partnership Development team in North America, including satellite offices in Charlotte, Canada and Zionsville. His primary responsibility will be leading the JMI client solutions process in North America.

"John Driscoll is no stranger to JMI. We have known him for several years and appreciate his excellent reputation in the automotive world," said John Church, Executive Vice President, Partnership Development for JMI. "John's professional background and the fact that he is personally passionate about our industry make him an excellent fit for our company."

All three executives will operate from JMI's global headquarters located in Zionsville, Indiana.

"JMI continues to grow deeper and stronger through the addition of Lauri Morrow Crawford, Kevin Thimjon and John Driscoll, three talented and proven leaders," said Brown. "We have high expectations of their contributions to the agency, and especially in their ability to deliver unique value to JMI's current and future clients."

About JMI

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative, customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Izod IndyCar Series, Grand-Am, NHRA, FIA GT Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com .

Crown Royal Becomes a Primary Sponsor for Matt Kenseth - 7/28/09

Tue, 28 Jul 2009 00:00:00 -0400

Industry Leaders Crown Royal, Matt Kenseth to reunite next season

CONCORD, N.C. (July 28, 2009) – Roush Fenway Racing announced today that Diageo, parent company of Crown Royal, has renewed its multi-year sponsorship with its organization. Crown Royal will serve as the primary sponsor for Matt Kenseth and the No. 17 Sprint Cup team at 18 Cup events in 2010.

"I'm excited about teaming up with Crown Royal," said Kenseth, one of only five drivers in NASCAR history to win the Sprint Cup rookie of the year award, a Sprint Cup Championship and the Daytona 500.

"I worked with Diageo's Smirnoff ICE brand back in 2003 and we developed a great relationship. They were a part of our Championship season and we were able to take part in a lot of really cool promotions and events to promote messages associated with responsible drinking. I'm really looking forward to representing Crown Royal and continuing that great work."

"It's a pleasure to welcome a Champion like Matt back as our partner," said Dan Sanborn, Sr. Director, Brand Public Relations for Diageo. "Through our earlier relationship with Matt in 2003, and as the Crown Royal IROC Champion in 2004, we have experienced great success together over the years. We look forward to extending that relationship and having Matt represent one of our biggest brands both on-and-off the track."

Diageo has been a partner of Roush Fenway Racing dating back to 2003 where Kenseth was first paired with the Smirnoff Ice Brand. In 2005, Crown Royal entered the sport as sponsor of the #97 team and in 2006 became sponsor of Jamie McMurray and the #26 team.

"We will miss Jamie (McMurray) as he has been an amazing partner both on and off the track taking our 'Be a champion. Drink Responsibly,' campaign to new heights. We were lucky to have him as part of our team and whatever sponsor aligns with him will have a great person working on their behalf. We wish him well," said Sanborn.

"We are pleased that we found a suitable home within Roush Fenway Racing for one of the greatest brands in the world," said Roush Fenway Racing president Geoff Smith.

"While this is a multiple year sponsorship with Crown Royal as a primary sponsor for half the season, we are still looking and working with a few sponsor prospects to jump onto Matt's championship caliber team and align themselves with a global leader such as Diageo. This is clearly one of the strongest opportunities to become available for a potential sponsor," said Smith.

Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com.

For additional information contact: Kevin Woods at kwoods@roushfenway.com.

About Crown Royal Canadian Whisky

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For the fourth consecutive year, the Crown Royal Company is the primary sponsor of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray. For more information visit www.crownroyal.com.

It's about quality, not quantity.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

IRWIN® and Jamie McMurray Pay Tribute to SkillsUSA® - 6/19/09

Fri, 19 Jun 2009 00:00:00 -0400

Special Paint Scheme Featured at Infineon Raceway

Huntersville, NC (June 19, 2009) - Jamie McMurray's No. 26 IRWIN® VISE-GRIP® Ford Fusion will feature the SkillsUSA® logo in the NASCAR Sprint Cup Series race at Infineon Raceway in Sonoma, Calif. on June 21. This partnership between IRWIN Industrial Tools® and the SkillsUSA organization includes the car sponsorship and a specially-designed helmet that will be autographed by McMurray and team owner Jack Roush and at the SkillsUSA National Conference. McMurray will be a featured guest at the National Leadership & Skills Conference in Kansas City, MO following the race in Sonoma.

"On behalf of IRWIN and Roush Fenway Racing, I'm excited and honored to represent SkillsUSA this weekend," McMurray said. "It's a great organization and by including them on the car, I hope more people will learn about them and their programs."

The SkillsUSA logo will be featured on the deck lid of McMurray's car at the Sonoma event. Driver McMurray and team owner Roush will show their support for the organization through the presentation of an autographed helmet. The race will be broadcast on TNT Sunday, June 21 and will bring additional exposure to the SkillsUSA organization and National Competition.

Jeff Hammond, part of the NASCAR television broadcast team and a partner with IRWIN Industrial Tools, said he thinks the IRWIN-SkillsUSA partnership is a step forward for both organizations. "IRWIN has a long history of supporting a variety of organizations," he said, "but SkillsUSA is truly a great organization that benefits more than just one group or person."

IRWIN's partnership with the organization includes cash donations and a title sponsorship of the SkillsUSA Alumni 5K Champions Run. IRWIN supports the building trade students and instructors of the SkillsUSA organization with the necessary tools to learn their trade and begin their careers. With the support of companies like IRWIN, SkillsUSA serves more than 280,000 high school and college students and professional members in a variety of technical, skilled and service occupations.

About SkillsUSA

SkillsUSA is a national organization. More than 300,000 student and instructors join SkillsUSA annually, organized into more than 14,700 sections and 54 state and territorial associations. SkillsUSA programs include local, state and national competitions in which students demonstrate occupational and leadership skills. At the annual national-level SkillsUSA Conference, over 5,400 students compete in 91 occupational and leadership skill areas. For more information about SkillsUSA, visit the website at www.skillsusa.org.

About IRWIN Industrial Tool Company

IRWIN Industrial Tools manufactures and distributes a broad line of hand tools and power tool accessories including IRWIN® VISE-GRIP® pliers and wrenches, MARATHON® saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® woodboring bits, STRAIT-LINE® marking tools, UNIBIT® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a part of Newell Rubbermaid's global portfolio of brands. For more information, call 1-800-GO-IRWIN or visit www.irwin.com.

About Roush Fenway Racing

JMI RANKED NATIONALLY AMONG U.S. PROMOTION AGENCIES - 6/11/09

Thu, 11 Jun 2009 00:00:00 -0400

Only Motorsports-Exclusive Agency Ranked; 3rd Overall in Sports Marketing Agencies

JMI RANKED NATIONALLY AMONG U.S. PROMOTION AGENCIES BY PROMO MAGAZINE Only Motorsports-Exclusive Agency Ranked; 3rd Overall in Sports Marketing Agencies

ZIONSVILLE, IN (June 11, 2009) - Just Marketing International (JMI) has been recognized among America's 2009 top promotion agencies, and particularly within its chosen marketing discipline. The rankings were part of PROMO magazine's annual compilation and ranking of the leading 100 promotion agencies in the U.S., and were announced June 4, 2009.

According to the PROMO study, JMI was ranked 45th among all measured U.S. promotion agencies and third highest among all those having sports as their specialty. Although not an official part of the rankings, JMI was the only motorsports-exclusive agency on the list.

JMI continues to execute exemplary motorsports promotion executions on behalf of its corporate clientele. This includes major new 2009 clients, among them UPS, Verizon Wireless, LG Electronics and NASDAQ.

Among the criteria in the PROMO 100 rankings are 2008 net revenue, two-year growth, number of years in business and net revenue per employee. The rankings further measure and list the top agencies among five specific marketing disciplines: retail, interactive, events, promotional products and sports.

PROMO magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. The magazine serves marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry.

"Client satisfaction remains our primary measuring stick, yet it is interesting to gain a statistical reference point for our agency based on the entire industry," said Zak Brown, Founder and CEO of Just Marketing International. "JMI has intentionally crafted itself to focus solely on motorsports. Doing so has allowed us to provide our clients with a competitive edge that can only be created by true insider knowledge and access."

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.

Premier North American Motor Sport Business Forum to Debut in Orlando - 5/06/09

Wed, 06 May 2009 00:00:00 -0400

US Motor Sport Forum Set

PREMIER NORTH AMERICAN MOTOR SPORT BUSINESS FORUM TO DEBUT IN ORLANDO PRIOR TO P.R.I. SHOW IN DECEMBER

ORLANDO, Fla. - (May 6, 2009) An unprecedented assembly of international motorsports leadership will present and discuss compelling industry trends at the inaugural North American Motor Sport Business Forum, December 8 – 9 in Orlando, Florida. The forum will be organized and hosted by Switzerland's IM2 Events, which has established a series of similar events in Europe and the Middle East, and Just Marketing International which will provide promotional support.

Making its North American debut, the prestigious Forum is the pinnacle business platform for motor sport. The event will focus on the commercial side of the sport featuring presentations from A-List presenters from leading teams, sponsors, championship promoters and industry executives. Leadership from the highest echelons of NASCAR, IndyCar, NHRA, ALMS, and Grand-Am Road Racing are expected among the event's featured speakers and panelists.

Attendees will receive unique knowledge through two full days of insightful presentations and idea-filled panel discussions. In one of its unique features, attendees will additionally have the unprecedented opportunity to network with the Forum's Who's Who of motor sport guests and each other during scheduled informal sessions. A variety of exhibitions from leading motor sports companies is also on tap.

Previous Forums in Europe and the Middle East featured presentations from leading executives from major championships including NASCAR, IRL, Formula One, MotoGP, A1GP World Cup of Motorsport, WRC, LMS, WTCC, BTCC as well as motor sport's world governing body, the FIA.

Simon Berger, Director of the Motor Sport Business Forum, said: "I am delighted that we are launching the Motor Sport Business Forum North America alongside PRI in December this year. In these times of economic instability, events like the Motor Sport Business Forum have become both highly relevant and important for the global motor sport industry. More than ever the promoters, teams, sponsors and investors require a platform on which they can listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professional, and negotiate deals."

Zak Brown, Founder and CEO of Indianapolis-based Just Marketing International (JMI), the world's leading motor sports-exclusive marketing agency, will act in the capacity of Forum Chairman. Brown has additionally pledged the assistance of JMI in promoting the inaugural North American forum.

"I'm delighted to support this Forum with IM2 Events, which has established a reputation as the undisputed leader in creating compelling motor sports industry programming," said Zak Brown. "As an agency, JMI is exclusively dedicated to global motor sport marketing. We will use our collective experience and insider access to help ensure a stellar presenter line-up and a compelling array of topics."

The Forum will be held at the Hilton Orlando, the first hotel connected to the Orange County Convention Center. The convention center houses the ensuing Performance Racing Industry Show (PRI), which follows the Motor Sport Forum on December 10-12, 2009. The PRI show includes 1450 companies as part of the world's largest racing trade show. The hardcore racing technology showcase annually attracts approximately 40,0000 buyers and attendees from 61 countries.

For more event information and to register for the 2009 North American Motor Sport Business Forum go to: www.msbforum.com/northamerica.

Just Marketing International Relocates UK Base - 5/01/09

Fri, 01 May 2009 00:00:00 -0400

Central London Office Opens 1st May, 2009

SILVERSTONE, (May 1, 2009) - Global motorsports-exclusive marketing agency leader Just Marketing International (JMI) is pleased to announce that from the 1st May 2009, its UK offices will relocate from Silverstone, Northamptonshire, to Knightsbridge, Central London.

JMI has been based at the Silverstone Circuit in the heart of the UK's motorsports industry for the past four years. Now, thanks to a growing blue chip client base and the desire to be more accessible to clients, motorsport industry leaders, partners and suppliers, the decision has been made to relocate to central London.

"As our international clientele have increased, so too has our desire to physically position our operations for optimal corporate service," said Zak Brown, Founder and CEO of Just Marketing International. "Relocating our European business hub to London is a strategic decision which will benefit JMI now and in the future. We feel London will be an excellent home base for our existing UK staff as well as for attracting new world-class talent."

Based on client and strategic business need, JMI continues to actively increase its London office staff.

The new JMI UK offices have been designed specifically to reflect both JMI's brand values and functional needs. By virtue of its central location, a short walk from Knightsbridge tube station, and easily accessible from London Heathrow Airport, it also means that for the first time JMI will be able to offer clients a London base from which to "hot desk" when needed.

Notes: London address details

Second Floor, 171-175 Brompton Road, Knightsbridge, London SW3 1HW
Telephone +44 (0) 207 590 5850
Fax +44 (0) 207 584 3686

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI's client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.