Just Marketing International - News - 2006

NASCAR's Justin Johnson to Become Just Marketing International's CMO

Wed, 13 Dec 2006 00:00:00 -0400

ZIONSVILLE, IN - (December 13, 2006) - Justin Johnson, NASCAR's Managing Director of Partnership Marketing, will join Just Marketing International (JMI) as its Chief Marketing Officer beginning January 2, 2007, it was announced today.

Presently based in NASCAR's New York City corporate marketing office, Johnson will depart after three years to relocate to JMI's global headquarters in Zionsville, IN. As part of JMI, Johnson will collaborate with clients and further enhance a management team that has already moved the agency to a position of industry leadership over the last several years.

"The opportunity to add someone of the caliber of Justin Johnson to our company was an opportunity not to be missed," said Just Marketing International President and CEO, Zak Brown. "In addition to helping further drive our business, we anticipate that Justin's substantial industry relationships and in-depth knowledge of the motorsports space will be of enormous strategic value to our company and our clients."

While at NASCAR, Johnson was accountable for leading a team of over 20 staff in retaining and building relationships with the league's Official and Promotional partners. NASCAR has the most Fortune 500 partners of any professional sport. Prior to his motorsports career, Johnson was the Vice President of Corporate Sales for Major League Baseball. In his early career he built a foundation of business based on field sales assignments with major FMCG Corporations.

"The acquisition of Justin Johnson by Just Marketing International reinforces our ongoing commitment to invest in the best quality personnel and resources to deliver results for our clients," said Brown. "Over time, we have built an All-Star team of professionals allowing us to put an enormous amount of experience and talent against any project."

"I've witnessed and have been enormously impressed by the steady evolution of JMI as a global leader in motorsports marketing," said Johnson. "Zak Brown has the vision and energy to take his company to even greater sustainable heights, and it's an honor to play a role in that transformation."

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut®, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

JMI to Support Ford Motor Company's Motorsports World Championship Team

Fri, 08 Dec 2006 00:00:00 -0400

Ford of Europe Looks to Just Marketing International to Leverage World Rally Championship Program

ZIONSVILLE, IN - (December 8, 2006) - Just Marketing International will help Ford of Europe leverage its World Rally Championship (WRC) program, its title-winning program that claimed this year's FIA WRC Manufacturers' Championship*.

Ford of Europe has been involved in the WRC since the championship racing began in 1973. The FIA WRC is considered one of the most demanding and extreme forms of racing, with worldwide competitions taking place in three-day increments in a variety of climates and terrains. Since its initiation in rallying, Ford has won 58 rallies. Just Marketing International will specifically focus on the Ford WRC program and align suitable corporate partners with the BP-Ford World Rally Team.

Ford's 2006 victory represents its first championship in 27 years. The pinnacle of achievement for Ford of Europe, and motorsport department, Ford TeamRS, followed a winning season with eight victories.

JMI will represent Ford TeamRS' commercial interests and increase the overall exposure of Ford's international motorsports program. Exclusively leveraging Ford's initiatives in international markets, JMI will seek beneficial partners appropriate for the increasingly popular series.

"Ford has always been a worldwide motorsports leader and we are honored to have the opportunity to work alongside them through such a high-profile and successful racing program," said Zak Brown, president and CEO, Just Marketing International. "This will not be the first time Just Marketing International and Ford have collaborated, and we are delighted to continue the association."

"With an 11-month racing season spanning 16 counties, it's important for Ford to work with a partner who understands the unique WRC market and the nuances of international motorsports," said Ford of Europe Team RS Director, Jost Capito. "With their exclusive global motorsports experience, we are confident in tasking Just Marketing International with increasing Ford's global exposure."

The 2006 championship driver duo was comprised of Finnish double-champion, Marcus Grönholm, and co-driver Timo Rautiainen, as well as Mikko Hirvonen, and co-driver Jarmo Lehtinen both competing in the Ford Focus RS WRC 06. The Ford BP Team secured the manufacturers' title in its first year of running with the all-new WRC car.

About Ford

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ingersoll Rand, DIRECTV, Crown Royal, ESPN/ABC Sports, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Matco Tools, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Time Inc., Brut, Stonebridge Life and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, World Rally Championship, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

DIRECTV Produces a World's First; Ushers in New Era of NASCAR Viewing

Thu, 07 Dec 2006 00:00:00 -0400

DIRECTV PRODUCES A WORLD'S FIRST; USHERS IN NEW ERA OF NASCAR VIEWING WITH INNOVATIVE HOTPASS SERVICE TO DEBUT AT 2007 DAYTONA 500

NASCAR HOTPASS™, Exclusively on DIRECTV, Brings Fans Into the Cars and Pits of Top Drivers and Racing Teams, Capturing the Drama and Decisions That Make or Break NASCAR Races

EL SEGUNDO, Calif. & NEW YORK--(BUSINESS WIRE)--Dec. 7, 2006 - Setting another new benchmark in TV sports programming, DIRECTV will produce a world's first for NASCAR fans by taking them deep inside America's fastest-growing spectator sport, allowing them to ride shotgun with their favorite drivers, through a new television service - NASCAR HOTPASS™ only on DIRECTV. DIRECTV and NASCAR signed a three-year deal to offer the service exclusively to DIRECTV customers.

Each week during the 2007 NASCAR NEXTEL Cup Series, NASCAR HOTPASS™, only on DIRECTV, will put race fans behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams, by offering five fully-produced channels allowing fans to follow five different drivers from the green to the checkered flag during every race. Each of the five dedicated driver channels will offer multiple camera angles, real-time statistics, in-car audio communication and a dedicated announcer team. The new HOTPASS service, combined with race day telecasts and nascar.com coverage, will give fans the most comprehensive and powerful NASCAR experience possible.

While the NASCAR viewing experience to date has focused predominately on the race and the ongoing battles taking place on the track between teams, the new DIRECTV service will bring to life the drama that exists within each racing team as they execute the decisions that make or break a race. Much like in football where the play-by-play decisions of coaches provide drama for the millions of "armchair" quarterbacks as they predict and analyze what the team will do next, such is the case with NASCAR HOTPASS only on DIRECTV™ as fans are privy to the dialogue and strategy involved in every critical move.

"NASCAR fans are the most passionate and committed fans in all sports," said David Hill, president, DIRECTV Entertainment. "Their depth of knowledge of what it takes to win is matched only by their commitment to their favorite driver. We're giving the fans of five drivers a race, the chance to live the entire race sitting next to their favorite driver. They'll hear driver conversations with the spotter and crew chief, they'll hear and experience every decision, and watch every move they make--right or wrong. For NASCAR fans, this is the ultimate thrill ride. Like the crew chief, they'll know where the driver stands in the field because both the network broadcast and the driver cameras will be on the same screen. It's a whole new way of looking at NASCAR."

"NASCAR is always breaking ground in presenting new ways for our fans to become fully immersed in the NASCAR experience. DIRECTV is a company consistently on the leading edge of sports television innovations, so this was a perfect fit," said Dick Glover, vice president of Broadcasting and New Media, NASCAR. "We're thrilled to have DIRECTV as the exclusive distributor of this exciting new programming service and are confident that together we will make NASCAR HOTPASS™ a must-have for every race fan. Research shows that products like this increase both the number of people watching a race and the time they spend viewing."

A team comprised of 70 professionals with sports' broadcast experience will bring DIRECTV's exclusive NASCAR HOTPASS(TM) to life each week and will offer fans the following features for the 2007 NASCAR NEXTEL Cup Season:

Five dedicated driver channels, each channel dedicated to broadcasting one NASCAR driver throughout the race
Multiple screens on each driver channel devoted to the following:

Live national broadcast of the race
Drivers point-of-view camera looking out of the front windshield, with select telemetry readings
Additional camera angles including an overhead cam, pit box cam and corner cams
Live audio of the two-way communications between the driver, crew chief and spotter
Dedicated announcers for each driver channel
Real time statistics

DIRECTV customers can purchase NASCAR HOTPASS only on DIRECTV™ beginning Dec. 13. The full-season price of the package is $99, but customers can take advantage of an Early Bird offer by purchasing the package between Dec. 13 and Jan. 31, 2007 for $79. The exclusive service is also available on a pay-per-week basis for $29.99. More information is available on www.directv.com/hotpass.

In 1994, DIRECTV broke new ground in televised sports by partnering with the NFL to launch the exclusive NFL SUNDAY TICKET™ service. NFL SUNDAY TICKET™ and subsequent sports programming packages with Major League Baseball, the NHL, NBA and NCAA among other leagues have firmly established DIRECTV as the leader in specialized sports programming. DIRECTV has continued to utilize sports to drive the evolution of advanced television services, most recently with the exclusive 2006 US OPEN INTERACTIVE service and the NFL SUNDAY TICKET SUPERFAN service, an optional interactive tier for NFL SUNDAY TICKET customers that launched in 2005. It's fitting that this year DIRECTV continues its leadership in specialized and interactive sports programming bringing it to NASCAR, the number-two ranked sport in terms of national television ratings, trailing only the NFL.

DIRECTV is an official sponsor of NASCAR and an official sponsor of Richard Childress Racing (RCR) and the # 07 car.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET(TM), and MLB EXTRA INNINGS(TM). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the No. 2-rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.

Just Marketing Expands with Charlotte Office

Wed, 06 Dec 2006 00:00:00 -0400

CHARLOTTE, NC - (December 6, 2006) - Just Marketing International recently expanded into the heart of NASCAR, launching a Charlotte-based office at Lowe's Motor Speedway.

Its third office, Just Marketing International is headquartered in Zionsville, IN, a suburb of Indianapolis. Additionally, JMI activates motorsports marketing programs out of its United Kingdom office at the Silverstone Circuit, home of the British Grand Prix.

Todd Weller, JMI vice president of partnership marketing, will manage the Charlotte office of Just Marketing International. Formerly the vice president of business development for Sprint Nextel, Weller is native to the North Carolina motorsports community.

As the hub of the NASCAR industry, 82 percent of NASCAR NEXTEL Cup teams are based in Charlotte. Additionally, 72 percent of Busch Series teams and 55 percent of Craftsman Truck teams call Charlotte home. According to NASCAR, the estimated economic impact of the statewide commerce is currently projected to be $5 billion.

"Extending Just Marketing International's services to Charlotte is a natural fit for our business," said Zak Brown, president and CEO, Just Marketing International. "Charlotte is central to motorsports, and we will better serve our clients by being in the center of the industry's activity."

Charlotte is also the home to the pending NASCAR Hall of Fame, which will open upon completion in the next several years.

About Lowe's Motor Speedway

Lowe's Motor Speedway is a superspeedway in Concord, North Carolina, several miles north of Charlotte. It features a 1.5-mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. Constructed in 1959, it was the first speedway to host nighttime racing in 1992 and to offer year-round residences in 1984 with 52 condominiums now available over turn one. The speedway is not only owned by Speedway Motorsports, Inc., but also serves as their main facility. Lowe's Motor Speedway is considered the center of NASCAR, with 90% of NASCAR teams being based within 50 miles. The first track with a corporate sponsor, Lowe's Motor Speedway played host for three NASCAR events for the 2006 season. The track is home to the non-points and all-out dash for cash race known as The NEXTEL All-Star Challenge.

About Just Marketing International

Just Marketing International (JMI) is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Allied Steel, Hilton International, SUBWAY® Restaurants, Matco Tools, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing International's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, World Rally Championship, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing International on the worldwide web at www.justmarketing.com.

Allied Steel Buildings Enlists Just Marketing International for Motorsports Management

Sun, 12 Nov 2006 00:00:00 -0400

ZIONSVILLE, I - (November 12, 2006) - Just Marketing International (JMI) will lead the management and fulfillment of Allied Steel Buildings and its motorsports programs, and will serve as its motorsports agency of record, it was announced today.

Allied Steel is one of the world's leading brands of pre-engineered steel buildings. With team sponsorship within the NASCAR NEXTEL Cup Series since 2005, Allied Steel Buildings now looks to JMI to evolve and maximize its ongoing NASCAR-aligned programs.

In addition to offering custom building solutions through its NASCAR involvement, Allied Steel Buildings currently sponsorships Bill Davis Racing teams in the NASCAR NEXTEL Cup and Craftsman Truck Series as their Exclusive Steel Building provider.

Just Marketing International's sponsorship guidance will specifically focus on Allied Steel Building's core motorsports programming and development of business-to-business relationships within NASCAR, and produce integrated motorsports sales and activation.

"Though fairly new to the sport, Allied Steel Buildings has been successful in leveraging their NASCAR presence into new business opportunities," said Zak Brown, president and CEO, Just Marketing International. "We appreciate the explosive growth in their business and are confident that their NASCAR sponsorships can be used to more powerfully market their outstanding products throughout North America."

Previously, the building company served as a part-time associate and primary sponsor of the No. 50 Arnold Motorsports car during the 2005 season. In 2006, Allied Steel Buildings engaged in sponsorship of the No. 22 Bill Davis Racing car driven by David Blaney. Allied Steel will continue to expand its NASCAR involvement in 2007.

"We are enthusiastic about the visibility and credibility we receive through our presence in NASCAR. Our new relationship with Just Marketing International amplifies our optimism in toward maximizing the impact of our sponsorship investments," said Michael Lassner, president, Allied Steel Buildings.

About Allied Steel Buildings

Allied Steel Buildings is the leading, most trusted brand of Pre-Engineered Steel Buildings. Leaders in the 100-year-old industry, the Company provides the highest quality steel buildings along with the most stringent and cooperative service standards in the industry. Delivering building solutions worldwide, Allied Steel was considered one of the most "Innovative Companies" by Business Week. Allied Steel Buildings specialty industries include agricultural buildings, garage buildings, automotive buildings, office buildings, warehouse buildings, storage facilities, residential buildings and other diverse industry sectors.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Allied Steel, ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, SUBWAY® Restaurants, Matco Tools, GM Goodwrench, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Just Marketing International to Affiliate with Simmons Abramson Marketing

Thu, 19 Oct 2006 00:00:00 -0400

JUST MARKETING INTERNATIONAL TO AFFILIATE WITH SIMMONS ABRAMSON MARKETING, FUSING CELEBRITY, SPEED AND SPONSORSHIP FOR INDYCAR SERIES

HOLLYWOOD, CA – (October 19, 2006) - Hollywood-based Simmons Abramson Marketing announced on Wednesday a global affiliation with Just Marketing International, a leader in motorsports sponsorship and strategic partnerships. The two agencies will collaborate on a series of motorsports marketing initiatives with a specific emphasis on the IndyCar Series.

Simmons Abramson Marketing is owned by brand genius GENE SIMMONS, the man who helped turn a band - KISS - into a brand, and his partner Richard Abramson, veteran entertainment and finance leader.

Founded in 1995 by Zak Brown, professional race driver and motorsports marketing veteran, Just Marketing International is consistently recognized as a key liaison between corporate sponsors and the global motorsports industry itself, leveraging essential alliances to maximize marketing potential. In its queue of clients, Just Marketing has already brought brand recognition in motorsports to Subway, Crown Royal, ESPN, DIRECTV, Brut and Jackson Hewitt among many others.

"The IndyCar Series is an undervalued sleeper," said Zak Brown, president and CEO, Just Marketing International. "IndyCar offers unbelievably close competition, plus excellent venues and consumer reach. And with the Indianapolis 500 as its marquee event, the series has much to offer at a comparatively affordable price."

Commissioned to amplify the branding and marketing efforts of the IndyCar Series in January 2006, Simmons Abramson Marketing created the "I am INDY" campaign, a tribute to the individual, the independent, and the incredible men and women behind the wheels and in the stands.

Simmons Abramson Marketing has played an integral role in the IndyCar Series and its marketing, business development, licensing, promotion and publicity.

The IndyCar Series offers the fastest, closest and most competitive racing in motorsports with an array of drivers from around the world. The IndyCar Series schedule is unique with one race in Japan and the core of its events in the United States, including the Indianapolis 500, the greatest spectacle in racing, which serves as the cornerstone of the series.

"Our first joint appearance at the recent ANA Conference in Orlando, showcased a terrific working relationship among the three of us," said Rich Abramson. "INDY will be the beneficiary of a new superpower in the promotion of Motorsports business relationships."

GENE SIMMONS has helped propel KISS into one of the premier bands in the history of Rock and Roll. After 33 years, KISS is hotter than ever. KISS has broken box office records set by the Beatles and Elvis and has raised the bar of the live concert experience. This year marks the introduction of KISS Fragrances, and the opening of the first of many KISS COFFEEHOUSES.

For 33 years, GENE SIMMONS has been considered the leading brand expert in music, helping to spearhead a merchandising empire for KISS that encompasses over 2,800 licenses and merchandising deals. Simmons also has a hit cartoon show, MY DAD THE ROCK STAR on Nickelodeon and his own hit reality show, GENE SIMMONS FAMILY JEWELS on A&E.

Besides developing revolutionary finance techniques for the entertainment and real estate business RICHARD ABRAMSON may be best known for his management of PEE-WEE HERMAN including creation of a massive merchandising business as well as serving as the Producer of the Pee-wee movies, and the phenomenally successful PEE-WEE'S PLAYHOUSE, winner of 22 Emmy's, and currently enjoying renewed success nightly on the Cartoon Network's Adult Swim.

JUST MARKETING INTERNATIONAL and SIMMONS ABRAMSON made their united debut on October 5 at the Association of National Advertisers (ANA) meeting in Orlando.

John Griffin
Vice President, Public Relations
Indy Racing League
317/492-6559 - Office
317/523-9362 - Cell
JGriffin@indyracing.com

About Just Marketing International:

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes ESPN/ABC Sports, Ingersoll Rand, DIRECTV, Crown Royal, IRWIN Industrial Tools, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, SUBWAY® Restaurants, Matco Tools, GM Goodwrench, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc. and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar World Series, NHRA, Grand American Road Racing Association, Champ Car World Series and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Zak Brown Co-Drives to Class Win at Britcar 24-hour Endurance Race

Tue, 12 Sep 2006 00:00:00 -0400

ZIONSVILLE, IN - (September 12, 2006) - Just Marketing International CEO, Zak Brown, and his teammates took home an impressive class win in the Britcar 24-hour endurance race in Silverstone, U.K. on September 10.

Returning to competition for the first time in over a year, Brown was part of a four-driver team racing a BMW M3 E46 GTR for the Moore International Motorsports (MIMS) team of Willie Moore. Brown co-drove with previous racing teammate and close friend, Richard Dean, along with Lawrence Tomlinson and David Cox. First in its class, the team finished a solid second-place overall in a 52-car field.

Brown and his teammates ran two-hour sessions, allowing changeovers and pit stops for refueling. With the exception of radio troubles and a brake problem late in the race, few difficulties occurred during the 24-hour competition. All drivers ran strong sessions despite the low-visibility caused by early morning fog and despite two unanticipated pit stops.

"What an awesome race," said Brown. "It felt great to get behind the wheel again despite a year away. A 24-hour race is physically and mentally draining, and our team persevered and delivered a win for Moore International Motorsports. Richard (Dean) started the race and gave the car to me in first-place in class, I was just happy to be able to help keep it there."

Brown has previously raced professionally in the American Le Mans Series for sports cars and the single-seat, open-wheel competition in the Indy Lights and Formula Atlantic series. Teammates Dean and Tomlinson collaborated to help win the GT2 class at this year's 24-hour of Le Mans race in June.

"What a finish it was," said team owner Willie Moore. "Despite two unscheduled stops, the drivers worked so well together. I am really chuffed (delighted) and am ready to do it all again next year!"

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand, DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, Champ Car, World Rally Championship and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Just Marketing International to Manage Innovative Matco Tools Sponsorship

Wed, 06 Sep 2006 00:00:00 -0400

Distributor-driven 2007 program to feature David Powers Motorsports in NHRA Top Fuel category

ZIONSVILLE, IN - (September 6, 2006) - Just Marketing International (JMI) will help create and manage a new and dynamic sponsorship relationship with Matco Tools, it was announced today.

The long term association will begin with the start of the 2007 NHRA POWERade Drag Racing Series season; the program will feature Matco Tools primary sponsorship of a new David Powers Motorsports Top Fuel team as well as major associate billing on its current Top Fuel entry driven by Rod "Hot Rod" Fuller.

The team is owned by Houston businessman and veteran drag racer David Powers. A former Top Fuel driver himself, he additionally presides over David Powers Homes, an award-winning homebuilding concern in the greater Houston area. The Powers race team was founded in 2004 and is headquartered in suburban Indianapolis.

Award-winning crew chief Lee Beard, who has amassed a stellar record of race wins in both the Top Fuel and Funny Car categories, will oversee tuning of the new Matco Tools entry.

Just Marketing International will support both Matco Tools and David Powers Motorsports with comprehensive creative, strategic and at-track support. In addition, JMI will assist in creating critical connectivity between Matco's expansive distributor base and the racing program.

"It's an honor to help launch such an important and high-profile relationship between Matco Tools and David Powers Motorsports," said Zak Brown, president and CEO, Just Marketing International. "As a leader in professional automotive equipment, Matco Tools is perfectly suited to NHRA. In David Powers Motorsports they are paired with a young, hungry and extremely motivated race team partner."

The driver of the Matco Tools Top Fuel Dragster is currently unannounced, but is expected to be named shortly.

"It's our intention to give our distributors a new-look racing program offering them and their customers new and compelling reasons to create and maintain an allegiance to Matco Tools," said John Torok, Manager, Motorsports Marketing, Matco Tools, Inc. "Given the success they create for their varied clients throughout motorsports, we're confident that Just Marketing International will deliver precisely the knowledge and level of execution this program deserves."

About MATCO Tools:

Matco Tools is a manufacturer and distributor of quality professional automotive equipment, tools and toolboxes. Our product line now numbers more than 13,000 items. We also guarantee and service the equipment we sell. Matco Tools is a subsidiary of Danaher Corporation, a Fortune 500 company and key player in several industries, including tools, environmental and industrial process and control markets. Matco began operation in 1946, and, since 1979, we have sold our products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors. Our franchisees are easily recognized in their white trucks bearing the familiar Matco logo. Today, Matco distributors operate in all 50 states, Puerto Rico and Canada.

About Just Marketing International

Just Marketing International is an independent, full-service motorsports-only agency that exclusively represents corporations in all forms of motorsports worldwide. JMI's client list includes Ford, Ingersoll Rand, DIRECTV, Crown Royal, Johnnie Walker, Smirnoff ICE, AMD, Hilton International, IRWIN Industrial Tools, SUBWAY® Restaurants, Henkel, Hyatt Hotels, Car and Driver, Fortune, Field & Stream, Brut, Stonebridge Life, Time Inc., GM Goodwrench, Matco Tools and Jackson Hewitt Tax Service. Just Marketing's clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Indy Racing League, NHRA, Grand American Road Racing Association, and the American Le Mans Series. For more information, please visit Just Marketing on the worldwide web at www.justmarketing.com.

Zak Brown to Race at Silverstone

Thu, 31 Aug 2006 00:00:00 -0400

Just Marketing International CEO to Take Driver's Seat

ZIONSVILLE, IN - (August 31, 2006) - A year after competing in the Britcar 24-hour endurance race, Just Marketing International CEO, Zak Brown, will again return to the driver's seat for the European Endurance Racing Club's 24-hour Britcar race in Silverstone, U.K. September 8-10.

Joining previous racing teammate and close friend, Richard Dean, Brown will also team with co-drivers Lawrence Tomlinson and Dave Cox. With over 80 teams entered in the race, Brown's team will compete under Moore International Motorsports (MIMS) with a highly-modified BMW M3 E46 GTR.

Brown, the founder of the thriving motorsports marketing agency, remains passionate about his pastime of full-time professional racing. While he remains exclusively devoted to JMI, Brown's temporary return to racing is a tribute to the profession that served as his entrepreneurial launch pad.

"Just Marketing International and our clients are always my first priority," said Brown. "I'm proud of JMI and the success of our clients. However, the vision for Just Marketing began when I was racing professionally, and I'm excited for this rare opportunity to revisit my passion and race with friends."

Brown has previously raced professionally in the American Le Mans Series for sports cars and the single-seat, open-wheel competition in the Indy Lights and Formula Atlantic series.

The Willie Moore Team will qualify on Friday, September 8 at the Silverstone Circuit in Northamptonshire and commence racing at 4 p.m. Saturday, September 9. Led by Willie Moore, Brown and his teammates will share two-hour driving stints.

"A 24-hour race is somewhat of a lottery," team leader Moore said, "but our full intention is to go out and win." Earlier this year, co-drivers Dean and Tomlinson won the renowned Le Mans 24 Hours in the GT2 class with British GT champion Tom Kimber-Smith.

The upcoming endurance race will be Britain's second annual hosting of the 24-hour endurance race. Spectators can view the 24-hour race via the Web at: http://www.eerc.co.uk/24hrsite/.

JMI Recognized on INC. 500 for Fourth-Straight Year

Thu, 24 Aug 2006 00:00:00 -0400

ZIONSVILLE, IN - (August 24, 2006) - Just Marketing International has been named to the Inc. 500 for its fourth consecutive year. Placing #188 on the prestigious list, Just Marketing International has again solidified its place as an Inc. 500 member. Inc. magazine's annual list of America's Fastest-Growing Private Companies acknowledged JMI for its 626.4 percent growth over the past three years.

JMI was previously ranked #110 in 2005, #283 in 2004 and #409 in 2003, and was the first motorsports company to be recognized on the nationally researched list. Inc. magazine has assembled its highly-esteemed annual list since 1982 by calculating the three-year growth of private companies.

The segment credited Just Marketing International's success to the fact that "sports marketing is hot; NASCAR and Formula One are very hot; and former professional racer founder Zak Brown has the inside track with teams and drivers."

Since 1995, when Just Marketing International CEO Zak Brown completed his transition from a full-time professional racing career to establish his exclusive motorsports marketing company, JMI has expanded steadily as a full-service global agency. Today, JMI resides in a new Indianapolis-area headquarters and oversees the continuing success of its Silverstone, U.K. branch. The agency will shortly announce its establishment of an additional office in Charlotte, NC. Growing in direct relationship to the motorsports industry, JMI has also grown its capabilities and client base, with an increasingly high level of prominence in global motorsports from Formula One, NASCAR and major series.

"I'm pleased with our 2006 recognition on the Inc. 500 and proud of our placement for a fourth consecutive year," said Brown. "The continued vitality of Just Marketing International is a direct result of an outstanding staff and the loyalty of dynamic clients."

Inc. magazine's 2006 Inc. 500 issue will be available on newsstands on Tuesday, August 29. An online version of the list is currently available at www.inc.com/500.

WGI Announces NASCAR Nextel Cup Series Sponsor "AMD at the Glen"

Fri, 04 Aug 2006 00:00:00 -0400

Watkins Glen, NY (August 4, 2006) - Watkins Glen International President Craig Rust announced today that AMD (NYSE: AMD), a leading global provider of innovative microprocessor solutions, will become title sponsor of the 2006 NASCAR NEXTEL Cup Series event at Watkins Glen International. The race will be called "AMD at The Glen," and is scheduled to take the green flag at 1:35 pm on Sunday, August 13. The race will be broadcast on live on NBC.

"We are pleased to have a world-class technology leader like AMD as our NASCAR NEXTEL Cup Series title sponsor for this year's race," stated Rust. "We look forward to working with them this year as we celebrate 20 years of NASCAR NEXTEL Cup racing in New York State."

As the first Official Technology Partner of NASCAR, AMD helps NASCAR improve competition on the race track and enhance the safety of its participants. Earlier this season, AMD and NASCAR unveiled the new Mobile Technology Center (MTC), which houses NASCAR's timing and scoring system and travels to each NASCAR NEXTEL Cup race. The AMD powered command center provides NASCAR with the technology to officiate races with greater speed and accuracy. More information on AMD's motorsports sponsorships can be found at www.amdmotorsports.com.

"As a new sponsor of NASCAR, we are privileged to align ourselves with this iconic racing institution," said Bill LaRosa, corporate vice president, North America and Global Accounts, AMD. "The Glen is more than a raceway; it's a community where generations of fans return year after year. It is known for its challenging turns, unforgettable finishes and AMD is proud to be included in such a rich racing heritage."

AMD, based in Sunnyvale, California, and the State of New York recently announced a non-binding letter of intent (LOI) for AMD to have the option to build a multi-billion dollar fabrication facility located in Luther Forest, New York, an Upstate New York neighbor of Watkins Glen. More information on that announcement can be found at www.amd.com.

One of New York State's largest weekend spectator sporting event returns August 10-13 with the NASCAR NEXTEL Cup Series taking center stage on Sunday in the much-anticipated AMD at The Glen. The NASCAR Busch Series is back for a second straight year to compete in the Zippo 200 on Saturday and the stars of the Rolex Sports Car Series take to the track on Friday night for the Crown Royal 200. Weekend tickets start at only $55.

For tickets fans can call 866-461-RACE, stop by any participating AAA locations or purchase online at www.racetickets.com. A complete weekend schedule can be found on www.TheGlen.com.

Just Marketing Execs Roar Ahead in Ranking of Formula One's Most Powerful

Fri, 21 Jul 2006 00:00:00 -0400

JMI's Zak Brown, John Hogan featured in cover story

ZIONSVILLE, IN - (July 21, 2006) - Featured as the cover story of BusinessF1's July issue, Just Marketing International's power combination of Zak Brown and John Hogan have again risen significantly on the Business F1's 2006 list of "150 Most Powerful People in Formula One."

Characterized as "Europe and America's best sponsorship activators," Brown, president and CEO of Just Marketing International (JMI), and Hogan, senior associate of global sponsorship at JMI, have moved to 33 and 40 on the annual Power List, respectively. Brown's leap to 33 is up 51 places from his 2005 ranking, when he ranked 84. Hogan previously ranked 41 in 2005. The feature story, "Hands across the Water," captures the account of how the "masters of activation" have joined hands through their JMI partnership, uniting Europe and America in motorsports sponsorship excellence.

Highlighting the chemistry between Brown and Hogan, the article credits 34-year-old Brown as "a preeminent sponsorship agent in NASCAR" and 63-year-old Hogan as "an acknowledged commercial expert in Formula One." The mixture of American and European insight Brown and Hogan bring to the industry makes them a potent duo for Just Marketing International, contributing to the success of JMI's Formula One clients, Johnnie Walker and Hilton International.

Brown's placing on the Power List positions him as the highest-ranked American, the youngest sponsorship agent and the second-youngest president on this year's list. A highly esteemed catalog of major industry players in F1, JMI's progressive presence on the Power List asserts its growing leverage in International motorsports. BusinessF1, a venerated monthly publication, is a leading international source for insight on the burgeoning Formula One industry.

"It's an enormous compliment to be featured in Business F1," said Brown. "John [Hogan] and I have a great deal of mutual respect for one another and we are devoted to being proactive in JMI's sponsorship cultivation. To ascend on the Power List is confirmation that Just Marketing International is a true global leader in motorsports."

The list details Brown's status by stating that he "has built his Just Marketing International subsidiary into one of Formula One's top sponsorship agencies in just a couple years," referring to JMI's Silverstone Circuit-based branch in the United Kingdom. Business F1 also describes Brown as an "all-around savvy marketing man" and Hogan as a man with "extraordinary energy and enthusiasm whose words are worth noting and are noted."

Of the 150, only six Americans made the list. Bernie Ecclestone, president of Formula One Management, ranked as the number one most powerful person in F1.

DIRECTV to Sponsor Grand-Am Spirit of Daytona

Thu, 29 Jun 2006 00:00:00 -0400

ZIONSVILLE, IN - (June 29, 2006) - DIRECTV, the nation's leading digital multichannel television service provider and an official partner of NASCAR, announced its sponsorship of the Spirit of Daytona racing team of Bobby Labonte and Guy Cosmo in the Grand American Rolex Series race at Daytona International Speedway on June 29.

DIRECTV is set to sponsor the No. 07 Pontiac Crawford with primary paint in the Brumos Porsche 250. MarineMax, the nation's largest boating and yachting retailer, will also be sponsoring the Daytona Prototype for the race.

A Just Marketing International Client as of 2006, the sponsorship will mark DIRECTV's first participation with the Grand American Rolex Series, a significant milestone for its involvement in the motorsports market. In April, DIRECTV sponsored the NASCAR NEXTEL Cup Series race in Martinsville, VA and became the primary sponsor for Clint Bowyer's No. 07 NEXTEL Cup car. JMI will assist DIRECTV in the Rolex Series as it continues to establish the service provider as the number one digital television supplier, with over 15 million customers.

"Just as the stars of NASCAR occasionally moonlight in other forms of racing, the upcoming Grand-Am race at Daytona International Speedway will give DIRECTV exposure in another premiere racing platform," said Jon Gieselman, senior vice president, advertising and public relations, DIRECTV. "We're delighted to be represented on track by the likes of Bobby Labonte, a great NASCAR champion in his own right."

Driving for DIRECTV, Labonte was the 1991 NASCAR Busch Series Champion, the 2000 NASCAR Winston Cup Champion and the 2001 International Race of Champions (IROC) Champion.

"We are excited to see DIRECTV's motorsports involvement expanding," said Zak Brown, CEO and president of Just Marketing International. "DIRECTV will advance its status in motorsports and expand its versatility as it breaks into the Grand-Am Rolex Series, and JMI anticipates aiding DIRECTV as it explores a series that we have a record of success in."

Spirit of Daytona Racing with Bobby Labonte will be holding a press conference on Thursday, June 29 at 12:15PM at the Daytona International Speedway to explain more about the DIRECTV motorsports program.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 37 percent owned by News Corporation.

Ingersoll Rand Security Technologies Selects JMI to Leverage NASCAR Partner

Wed, 24 May 2006 00:00:00 -0400

ZIONSVILLE, IN - (May 24, 2006) - Ingersoll Rand Security Technologies has joined Just Marketing International (JMI) as a client, it was announced today. The security solutions sector of Ingersoll Rand Company Limited has recently entered a new role as an official partner of NASCAR for security solutions and products. Ingersoll Rand, a global innovator and solutions provider, features a roster of industry-leading brands including Bobcat compact equipment, Club Car golf cars, Thermo King temperature-control equipment and Schlage locks.

Neighbors to Just Marketing International in the Indianapolis motorsports market, Carmel, IN-based Ingersoll Rand Security Technologies will work with JMI to fully launch its NASCAR presence and integration into the sport. With a solid portfolio of clients boasting the NASCAR stamp of approval, JMI will support Ingersoll Rand Security Technologies as its agency of record for NASCAR relations. JMI currently has three clients with official sponsor status with NASCAR and one client maintaining an official partner of NASCAR status. Just Marketing will help magnify the impact of the Ingersoll Rand Security Technologies official provider status through logistics and event activation.

"Security considerations are extremely relevant in all major spectator sports and certainly including NASCAR," said Zak Brown, president and CEO, Just Marketing International. "Because of its high visibility to the corporate world, NASCAR is an outstanding platform for Ingersoll Rand Security Technologies to showcase its capabilities."

As part of the new four-year partnership, Ingersoll Rand Security Technologies will collaborate with NASCAR to develop security best practices and explore security systems unique to the specific needs of NASCAR-owned facilities as well as speedways that host NASCAR-sanctioned races and race team operations across North America.

"When you consider the overall NASCAR landscape including the number of tracks and the volumes of people that pass through them, NASCAR is focused on using the most effective and efficient security solutions available," said Dave Sylvester, president for the Americas, Ingersoll Rand Security Technologies. "As a NASCAR partner, Ingersoll Rand Security Technologies' mission is to provide those solutions and do so in a way that will maintain the sport's integrity from the fan's perspective. Given their credibility and access throughout the NASCAR world, Just Marketing International is a great partner in introducing Ingersoll Rand Technologies Systems throughout the sport. Just Marketing International currently delivers strategic and long-term planning support to Ingersoll Rand Security Technologies' integration into NASCAR. In a future phase, the agency will provide certain additional motorsports marketing services in support of those plans."

In addition, Ingersoll Rand has established a partnership with Evernham Motorsports (EMS) to include sponsorship as the official air tools and compressors of EMS. Ingersoll Rand has also become the title sponsor of the Evernham's Pit Training Facility in North Carolina and an associate sponsor of the No. 9 Ultimate Dodge Charger in the NASCAR Busch Series for 2006.

Having installed its security equipment at the Indianapolis Motor Speedway, host to NASCAR's most highly attended race, Ingersoll Rand Security Technologies will welcome NASCAR fans to the Allstate 400 at the Brickyard this August. The company has also provided security hardware to Indianapolis venues such as Conseco Fieldhouse and the RCA dome. NASCAR will host 17 of the United States' 20 largest sporting events, allowing Ingersoll Rand Security Technologies to impact the security of U.S. sporting events on a large scale.

About Ingersoll Rand Security Technologies

Ingersoll Rand's Security Technologies Sector is a leading global provider of products and services that make environments safe, secure and productive. The sector's market-leading products include electronic and biometric access control systems; time and attendance and personnel scheduling systems; mechanical locks and portable security, door closers and exit devices, steel doors and frames, architectural hardware and technologies and services for global security markets.

About Ingersoll Rand

Ingersoll Rand is a leading diversified industrial company providing products, services and integrated solutions to industries ranging from transportation and manufacturing to food retailing, construction, and agriculture. With a 135-year-old heritage of technological innovation, we help companies worldwide to be more productive, efficient and innovative. In every line of our business, Ingersoll Rand enables companies and their customers to create progress. For more information, visit www.ingersollrand.com.

Stonebridge Life Launches Racing Website

Tue, 16 May 2006 00:00:00 -0400

ZIONSVILLE, IN (May 16, 2006) - Stonebridge Life Insurance Company has launched its special-feature racing website at www.StonebridgeRacing.com.

The website presents NASCAR Busch Series driver Danny O'Quinn, Jr., driver of the Stonebridge Life/World Financial Group No. 50 Ford Fusion. Visitors have the opportunity to get to know O'Quinn, Jr. and his team through unique content and multimedia features. Additionally, the website highlights "Split Second Stories," Stonebridge Life sweepstakes, products, games and the upcoming StonebridgeRacing.com 200 at Dover International Speedway, DE on June 3.

The new launch gives fans an up-close look at O'Quinn, Jr. and his No. 50 team. Beyond the team, the site's "Split Second Stories" allow visitors to vote on favorite split second photos from each week's track. StonebridgeRacing.com also lets guests learn more about the Stonebridge Life Insurance Company Five-Point Protection Plan.

With details on the upcoming StonebridgeRacing.com 200 NASCAR Busch Series race at Dover on June 3, the website gives fans the inside on The Monster Mile. Visitors may also enter the sweepstakes for a VIP weekend for two at the fall Dover race, September 23-24.

Stonebridge Life continues its commitment to NASCAR and is a proud partner sponsor to the No. 50 Ford Fusion, fielded by Roush Racing. 2006 marks Stonebridge Life's second year of supporting an up-and-coming NASCAR entry, having sponsored driver Carl Edwards and his No. 99 NEXTEL Cup Ford in 2005.

About Stonebridge Life Insurance Company

Stonebridge Life Insurance Company, a leading direct response insurer, offers families straightforward and convenient ways to help protect their families, even when they feel like they are racing through everyday life. Like NASCAR and Roush Racing, Stonebridge Life is committed to quality, quick response, and excellent service. Stonebridge Life Insurance Company offers life insurance and supplemental health plans directly to consumers via television, mail, phone, and the Internet. Stonebridge Life has been protecting families across America for over 30 years and as of May 13, 2005, is rated A+ Superior (2 out of 16 ratings) for its financial strength and operating performance by AM Best Company, a respected, independent analyst of the insurance industry. Stonebridge Life Insurance Company is also a member of the AEGON Group, one of the world's largest insurance organizations. For more information log onto www.StonebridgeRacing.com.